MARBLEX Introduces New Update to Multichain Service

Animoca Brands Remains Bullish on Blockchain GamingBlockchain-based games have gained significant attention within the cryptocurrency space, witnessing remarkable growth and daily activity across various protocols despite challenging market conditions. Hong Kong-based Animoca Brands, the Web3 and metaverse company, recently pronounced its bullishness where blockchain gaming is concerned.In 2022 alone, Web3 gaming attracted approximately $4.5 billion in funding, as asset managers, investment funds, and venture capitalists sought to capitalize on the flourishing sector. In an interview with Cointelegraph, Yat Siu, Co-Founder of Animoca Brands, expressed the company’s renewed optimism in the blockchain gaming sector and provided an update on its eagerly anticipated metaverse fund, which made headlines in late 2022.Photo by julien Tromeur on UnsplashAnimoca’s metaverse fundThe metaverse fund, originally planned to have a budget of up to $2 billion in November 2022, aimed to invest in mid to late-stage startups focused on developing metaverse products and experiences. However, due to recent volatility affecting the cryptocurrency space, Animoca Brands scaled back its investment target to $1 billion in January 2023. Reports in March suggested a further reduction to $800 million.While awaiting the required license to launch the metaverse fund, Siu emphasized that Animoca Brands has been actively investing in early-stage startups through its venture arm, with additional investments directly from the company’s balance sheet. Currently, the company boasts a portfolio of over 450 companies.AAA blockchain games anticipatedDespite the challenges, Siu anticipates the release of several “AAA” blockchain games, in which Animoca Brands has made investments, by the end of 2023 or early 2024. Siu believes that the quality of titles backed by Animoca Brands, built on open protocol systems such as Ethereum and Polygon, will contribute to the long-term sustainability of the sector. He underlined the importance of these games being on-chain, enabling third parties to leverage the capabilities of blockchain technology and explore exciting possibilities.Siu also highlighted the significant role of scaling protocols like Polygon and technological advancements such as zero-knowledge proofs in boosting the development and quality of upcoming blockchain games. Immutable, a layer-2 platform, effectively reduced costs and improved transaction speeds for NFT generation in blockchain games. Choosing the right blockchain platform, especially Ethereum, is crucial for success in the industry.While fully decentralized games present challenges, Siu acknowledged that a hybrid on-chain and off-chain approach might be more suitable as the industry progresses towards true decentralization. Certain game features, such as provenance and skins, lend themselves well to on-chain implementation, while others may require a gradual transition.Integrating blockchain tech with existing gamingSiu emphasized the potential for integrating blockchain elements into the existing gaming culture worldwide. By designing interfaces that are familiar to gamers and gradually introducing crypto and Web3 experiences, gaming companies can facilitate the adoption of blockchain technology while promoting financial literacy among players.The Head of Animoca Ventures, an Animoca Brands sister company, recently explained that key Japanese games console makers are also showing an interest in blockchain gaming.Looking ahead, the year 2023 and beyond are critical for the blockchain gaming sector. The release of high-quality games, coupled with significant investments, will shape the long-term success of the industry. With its extensive portfolio and unwavering optimism, Animoca Brands remains dead set on driving innovation and pushing the boundaries of blockchain gaming.

MARBLEX Announces Game Tokenomics Revamp and New Game TitleMARBLEX, the blockchain subsidiary of South Korean game developer Netmarble, said Thursday that it will revamp its game tokenomics strategy, which will debut in Ring Games’ Stella Fantasy game.Photo by Mateo on UnsplashRevolutionizing in-game currencyAs part of the game tokenomics overhaul, MARBLEX plans to incorporate the use of its native token, MARBLEX (MBX), directly into its upcoming game title. In particular, the new gMBXL token, which is directly linked to the existing MBXL bridge token at a 1:1 ratio, will be issued on the game chain instead of each game having its own base in-game currency. gMBXL offers key advantages such as high-speed transactions and enhanced utility, thus guaranteeing more efficient game-specific tokenomics and an improved gaming experience.Paving the way to a new tokenomics eraThe first game to feature this new tokenomics framework will be Stella Fantasy — an online character collectible action role-playing game (RPG) developed by Ring Games where players can embark on adventures in the fantasy-inspired world Reterra. Since the launch of its PC version in April, the game has garnered praise from gamers around the world for its high-quality anime-style graphics and immersive gameplay. The mobile version was released at the end of last month.“We have initiated collaboration with external game studios, starting with Stella Fantasy as our first title,” MARBLEX said in a statement. “With a well-established ecosystem, we are committed to continuously securing AAA games.”MARBLEX also recently updated its multichain service Warp, allowing BNB Chain users to access services within the MBX ecosystem.

OKX Strengthens Partnership with Manchester City Football ClubSeychelles-based crypto exchange OKX has announced the expansion of its sponsorship deal with Manchester City Football Club, the treble-winning English Premier League soccer champions.The announcement was made through a virtual reveal video featuring player avatars, presented at Manchester City’s Etihad Stadium. News of the deal was also posted on the English club’s website on Friday.While the valuation of the deal remains undisclosed, the collaboration signifies a significant milestone for both parties. The new agreement, which spans multiple years, establishes OKX as the official sleeve partner on both the men’s and women’s first-team playing kits.Photo by Giero Saaski on UnsplashExtended partnershipUnder this extended partnership, the OKX logo will be prominently displayed on the sleeves of Manchester City’s playing kits, solidifying its position as a key sponsor. Additionally, OKX will retain its presence on the club’s training kit sleeve.City Football Group, the holding company that owns Manchester City and other soccer teams like New York City FC and Melbourne City FC, oversees the management and operations of the club.OKX initially became Manchester City’s official cryptocurrency exchange partner in March 2022. Subsequently, in July of the same year, the exchange secured a sponsorship deal to feature its logo on the front of the club’s training kit throughout the 2022/2023 season. At the time, the agreement was reported to be valued at over $12 million.OKX CollectiveIn February, OKX launched the “OKX Collective” alongside Manchester City players Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood. This immersive metaverse fan experience offered exclusive content and rewards, allowing fans to engage with the club in a unique way.OKX’s CMO Haider Rafique expressed satisfaction with the evolving partnership, stating: “Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative, and a number of other new projects that we are excited about.”Additional sports sponsorshipsBesides Manchester City, OKX has also established partnerships with other prominent sports brands and athletes, including McLaren Formula 1, the Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.While OKX’s partnership with Manchester City strengthens its global fan base, it’s worth noting that the sale of crypto derivatives, a product offered by OKX, was effectively banned by the UK’s financial regulator in January 2021. Consequently, OKX and other crypto exchanges have refrained from advertising such services in the country.As the Premier League clubs have collectively agreed to restrict gambling sponsorships on team shirts, there are concerns that similar restrictions may be imposed on crypto company sponsorships. However, any such developments are expected to be some years away, as the changes regarding gambling sponsorships are scheduled to take effect in the 2026/2027 soccer season.Marketing spend by crypto firms has sobered up quite a bit since the heady heights of the last bull run. However, OKX remains one entity which has been fairly consistent in continuing its marketing efforts regardless of market conditions.