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Bithumb’s No-Trading-Fee Policy Proves Effective in Boosting User Engagement

Web3 & Enterprise·August 08, 2023, 3:55 AM

Since the recent introduction of a no-trading-fee policy for select cryptocurrencies, Bithumb, one of the leading cryptocurrency exchanges in South Korea, has experienced extended customer engagement on its platform.

 

Increased user engagement and installations

Over the past week, the Bithumb app has witnessed growth in user engagement and installations. Both the average total time spent on the app and the average time spent per individual user have risen by nearly 20%. Additionally, there has been a 10% rise in the number of new app installs compared to the previous week.

Photo by Mike Hindle on Unsplash

 

Ten new fee-free tokens

In this positive announcement today, the crypto exchange also revealed the addition of ten new virtual assets to its list of fee-free trading options. These newly added assets are SAND, AXS, BSV, QTUM, TFUEL, ANKR, T, KNC, STPT, and ONG. This brings the total number of fee-free trading assets on the exchange to 20.

 

Customer engagement and trading volume

Bithumb has demonstrated its commitment to making customers stay longer on its platform through various initiatives. Notably, the exchange, in late June, introduced Insight, a service that provides crypto investors with metrics to help them make informed decisions. The company believes that bolstering customer engagement will drive growth in the exchange’s trading volume.

Bithumb, recognizing the positive impact of its zero trading fee policy on customer retention, internally saw this achievement as a successful step towards delivering tangible benefits to its users through an optimized trading environment.

Since the beginning of the month, the exchange has been unveiling a weekly lineup of fee-free tokens, accompanied by a no-fee BTC market. These fee-free tokens are easily identifiable with a blue badge and can be conveniently sorted by clicking the “fee-free” tab at the top of the chart.

Moon Sun-il, the Head of Services at Bithumb, emphasized the company’s commitment to noticeable user experience enhancement. Moon highlighted the recent implementation of the no-trading fee policy and the introduction of the trading data service, Insight, as key initiatives driving towards this goal.

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Web3 & Enterprise·

Sep 12, 2023

Coinbase Affirms Commitment to India Despite Disabling Sign-Ups

Coinbase Affirms Commitment to India Despite Disabling Sign-UpsLeading US-based cryptocurrency exchange Coinbase announced on Monday that it has temporarily disabled new user sign-ups for its exchange platform in India.A report emerged via India’s English-language business daily The Economic Times on Monday which stated that Coinbase was stopping “all services” for Indian users.Photo by Big G Media on UnsplashClarification of a misunderstandingIt appears that Coinbase sent emails to a subset of its Indian customers, notifying them of the cessation of exchange operations in the country by September 25. However, a more recent report by TechCrunch outlined that Coinbase has provided further clarification that these emails were sent exclusively to customers who did not meet the updated standards set by the company.On that basis, these messages do not affect and are not relevant to the majority of Coinbase users in India. The email further advised affected users to transfer their funds from the platform by the specified date.A Coinbase spokesperson communicated to TechCrunch via email, stating:“We stopped allowing new user sign-ups on our exchange product in India back in June of this year. We maintain a robust tech hub in the country and offer live products, including our Coinbase Wallet. We are committed to India over the long term.”Coinbase’s proprietary exchange app in India reportedly boasts fewer than 50,000 monthly active users, as indicated by data from Sensor Tower, shared by an industry executive.Difficulty in cracking Indian marketDespite its aspirations, Coinbase has been unable to make headway with local authorities since launching its exchange in India over a year ago. The lack of progress with local officials has proven frustrating for company executives, including Durgesh Kaushik, who joined Coinbase last year as the Senior Director for Market Expansion, only to leave the company within a couple of months.Coinbase’s CEO, Brian Armstrong, made a visit to India last year to launch the exchange service by adding support for India’s popular payment instrument, the Unified Payments Interface (UPI). Unfortunately, the body overseeing UPI immediately denied Coinbase’s recognition, leading Coinbase to suspend support for the payment system shortly thereafter.UPI has proven to be a runaway success in India. Consequently, being able to access and integrate with it would be very important in providing Coinbase’s Indian customers with the means of on-ramping and off-ramping between the exchange and fiat currency. Coinbase affirmed its commitment to collaborating with the National Payments Corporation of India (NPCI) relative to UPI but these efforts simply have not borne fruit.RBI pushbackIn May of the same year, Armstrong disclosed that Coinbase had to halt its trading service in India due to “informal pressure” from the Reserve Bank of India (RBI), the nation’s central bank. Armstrong pointed out that cryptocurrency trading isn’t illegal in India — in fact, the country had recently imposed taxation on it. However, there were elements within the government, including the RBI, that appeared less enthusiastic about cryptocurrencies and were exerting “soft pressure” behind the scenes.Notably, other Indian cryptocurrency exchanges like CoinDCX and CoinSwitch remain operational, but they’ve had their own struggles in their own local market. In August CoinSwitch downsized its headcount, citing a 30% tax on crypto gains and a 1% tax deducted at source (TDS) on transactions as contributing factors. That same month, CoinDCX cut its headcount by 12%.

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Web3 & Enterprise·

Oct 03, 2023

SBI Remit and Shonan Shinkin Bank Join Forces on International Remittances

SBI Remit and Shonan Shinkin Bank Join Forces on International RemittancesSBI Remit, a long-time partner of Ripple, has expanded its collaboration in Japan, partnering with Shonan Shinkin Bank to offer international remittance services.The partnership, operating under the guidance of SBI Group and announced by SBI Remit last week, claims to provide a more efficient and cost-effective solution for international employees living in Japan who need to transfer money abroad.Photo by Naoya Matsuda on UnsplashEfficient overseas transfersBoth Tokyo and Kanagawa Prefecture, the area of operation of Shonan Shinkin Bank alongside the city of Yokosuka where it is headquartered, have witnessed a surge in the number of migrant employees working there. That makes these metropolitan areas ideal locations for this particular collaboration.According to the press release, the partnership “was formed as mutual use of both parties’ network and strengths would allow Shonan Shinkin Bank to offer highly convenient international money transfer services that deliver convenience for foreign nationals working at local companies while enabling SBI Remit to develop new markets.”The collaboration, named SBI Ripple Asia, aims to leverage Ripple’s distributed ledger technology to streamline international payments. The technology has the potential to disrupt the remittance sector by offering real-time processing of cross-border payments. This approach significantly reduces transfer times and costs. One of the key elements of the partnership involves the use of XRP, Ripple’s native digital asset, for on-demand liquidity (ODL) between Japan and the Philippines. ODL allows for near-instantaneous transfers.Broader sector trendThis partnership is part of a broader trend in the financial industry, where blockchain technology is being harnessed to enhance services. Ripple, in particular, has been targeting remittances through an offering that enables a competitive edge through both speed and cost-effectiveness relative to transfers. Foreign workers in Japan, particularly the 280,000 Filipinos working in the country, stand to benefit from this new offering. That’s due to the ongoing need for foreign overseas workers to send money back home.The SBI Remit and Shonan Shinkin Bank collaboration highlights the immense potential of blockchain technology in reshaping financial services, especially in regions with a high concentration of foreign workers.This development represents yet another significant achievement in the longstanding partnership between SBI and Ripple. The two companies first began to cooperate by way of a mutually beneficial partnership in 2016 with the establishment of SBI Ripple Asia. The recent demonstration of using XRP for ODL remittances in Japan and the Philippines showcases the tangible benefits of this collaboration, with the potential to reduce international transfer times from days to mere minutes.With the demand for seamless international money transfers on the rise, the partnership between SBI Remit, Shonan Shinkin Bank, and Ripple is poised to make a significant impact on the remittance landscape in Japan and beyond.Foreign overseas workers and the families they support in their home countries have long since been at the edge when it comes to financial inclusion. In the press release, Shonan Shinkin Bank was stated to be committed to achieving financial inclusion by partnering with various stakeholders to provide solutions to the various issues facing small- and medium-sized enterprises, as well as providing international remittances and other solutions to the diverse local community.As the financial industry continues to embrace blockchain solutions, collaborations like this one serve as a testament to the ongoing evolution of global payments systems.

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Policy & Regulation·

Jan 27, 2024

China advances digital yuan adoption in Beijing, Shanghai and Hong Kong

Chinese authorities are unveiling new strategies to expedite the integration of the digital yuan in selected districts in Beijing and Shanghai, with a separate initiative furthering cross-border use of the e-CNY with Hong Kong.Photo by Yigang Zhou on UnsplashPudong New AreaAccording to the Xinhua news agency, the Chinese authorities have introduced an extensive reform initiative for Shanghai's Pudong New Area, which is scheduled to span from 2023 to 2027. This five-year plan, issued by the Chinese Communist Party Central Committee and the General Office of the State Council, aims to position the Pudong District as a leader in modernization. The reform plan places a strong emphasis on the pilot implementation of the digital yuan across various sectors in Pudong. As part of the plan, Pudong will be granted new authorities to evolve into an international hub. Key aspects of the reform include the integration of digital yuan into trade settlement, e-commerce payments, carbon trading and green power trading. This move is expected to standardize and broaden the application scenarios of the digital currency. Beijing's ‘Digital Yuan Adoption Demonstration Zone’Simultaneously, a member of the Beijing Municipal Committee and Hong Kong Professionals Association president, Fung Kwok-yau, has advocated for the swift progress of Beijing's "Digital Yuan Adoption Demonstration Zone." In a recent interview, Fung suggested expanding the digital yuan's application by installing e-CNY terminals in local stores at popular tourist destinations, malls and shopping districts. Fung acknowledges challenges in promoting the digital yuan, including late entry into the contactless payment market, high user acceptance barriers and difficulties in sustaining subsidies. To overcome these challenges, Fung recommends that culture and tourism departments take the lead in popularizing the concept of central bank digital currency (CBDC) and educating the public on digital yuan usage. To encourage small and medium-sized merchants already using digital yuan terminals, Fung proposes providing incentives to help consumers understand and use the currency. He emphasizes the need for a regular promotion mechanism and measures such as electronic consumption coupons to boost citywide adoption. PBoC cross-border e-CNY pilotIn a related development, the People's Bank of China (PBoC) plans to expand its cross-border digital yuan pilot in Hong Kong. Deputy Governor Xuan Changneng expressed the intention to deepen the cross-border e-CNY pilot to enhance convenience for businesses in both Hong Kong and mainland China. According to a social media post from Chinese news outlet Caixin, the PBoC will collaborate closely with the Hong Kong Monetary Authority (HKMA) to introduce new policy measures, including financial services and cooperation initiatives to drive CBDC adoption. Areas of cooperation between PBoC and HKMA include providing support for institutions participating in the pilot, increasing convenience for digital yuan users, expanding the number of Hong Kong-based banks handling e-CNY and exploring new digital yuan-powered cross-border remittance services for micro-payments. The goal is to develop digital yuan services that align more closely with the habits of Hong Kong residents and promote interoperability with Hong Kong payment systems. The PBoC aims to make further progress in key scenarios such as cross-border e-commerce and education. 

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