Binance Set For Japanese Market Re-Entry With 34 Token Listings

StraitsX, a Singapore-headquartered digital asset infrastructure provider, has partnered with global payments firm Visa and Hong Kong-based RedotPay to enable the Hong Kong firm in launching a crypto credit card product offering. The partnership combines Visa’s global payments network with StraitsX’s facilitation as a means of accessing that network. Meanwhile, RedotPay’s proprietary real-time conversion technology enables users to spend crypto using the card on goods and services priced in fiat currency.Photo by Markus Winkler on UnsplashVisa BIN sponsorshipStraitsX published details of the development on its blog on Feb. 11. The company is authorized by Visa to act as a Visa BIN (Bank Identification Number) sponsor. Essentially, it acts as the conduit through which RedotPay is enabled to issue its crypto credit card. By leveraging StraitsX’s BIN sponsorship, RedotPay has cut through the complexity and cost that would be involved in trying to gain principal membership of the Visa network. Furthermore, as a BIN sponsor, StraitsX will handle compliance and security. The card offering allows holders to make purchases using crypto through the global network of merchants that accept Visa payments. Jason Tay, head of commercial at StraitsX, described the partnership as “a game changer for everyday retail use cases,” on the basis that the new card issuance will enable users to leverage their digital assets with ease in respect of daily transactions. Both companies emphasized that the partnership has led to a product offering that bridges the gap between digital assets and conventional commerce. Tay said that it “will transform how consumers interact with cryptocurrencies in the retail space." He added: "By combining our technology with Visa's vast network, we are making it easier than ever for users to seamlessly integrate digital assets into their everyday spending.” Targeting the unbanked & crypto usersRedotPay CEO and co-founder Michael Gao said that the collaboration marked a significant step forward in the company’s mission to make crypto payments accessible and user-friendly, while contributing towards the mass adoption of cryptocurrencies within payment systems. “Our users will enjoy the flexibility of spending their digital assets just like traditional currency,” he added. It’s understood that the product offering targets crypto users primarily in Singapore. Adeline Kim, Visa’s country manager for Singapore and Brunei, highlighted the potential of the card offering, given that over 35% of digital asset owners in Singapore use them for retail purchases. That data emerged via a Visa study which was completed in 2023. The same study found that close to six in 10 consumers in Singapore are aware of digital assets.  While this marks the official launch of the product, RedotPay soft-launched the card in late 2024. StraitsX has been influential in enabling other crypto-related payments systems in Asia. Last December it assisted Thailand’s Kasikornbank (KBank) in rolling out a Thai baht to Singaporean dollar cross-border payments solution implicating the use of stablecoins. The company received Major Payments Institution (MPI) licenses from the Monetary Authority of Singapore in July 2024.

Conut teams up with Foblgate to provide trendy crypto news to exchange usersSouth Korean cryptocurrency exchange Foblgate announced on Tuesday (local time) that it will collaborate with Korean cryptocurrency newsletter Conut to bring relevant news about virtual assets to a wider audience, providing readers with richer and more informative content.Photo by Markus Winkler on UnsplashPublishing entertaining and insightful crypto newsLaunched in 2021, Conut is dedicated to providing crypto news in a way that is fun, straightforward and appealing to younger demographics, considering that crypto is more popular among younger age groups. It simplifies complicated topics like Play-to-Earn (P2E) games, the metaverse, cryptocurrency regulations and spot bitcoin exchange-traded funds (ETFs) using trendy memes and internet vernacular instead of formal language. Currently, the newsletters are available on the official Conut website or via email subscription, which has accumulated over 8,000 subscribers as of this month. In the future, Conut plans to launch a mailing service as well as a P2E app called Coquiz to increase accessibility and reach more people who are interested in crypto and blockchain.Through this newest collaboration with Foblgate, content from Conut’s recent newsletters will be featured on Foblgate’s main page, providing users with access to a wealth of information on a wide range of topics, from crypto basics to the latest trends.“By making Conut’s content easily accessible to our users, we intend to promote a better general understanding of blockchain and resolve information asymmetry. We plan to explore and offer more content in the future for our users to take advantage of,” said Foblgate CEO Ahn Hyun-jun.The founders of Conut, Lee Choong and Jo Hana, also expressed their anticipation for the collaboration, stating that it would be a great help in disseminating quality content.Nurturing creativityFoblgate has been an active proponent of content production and promotion. Earlier this year, the exchange co-hosted the Self-Made Genius Contest — a contest for exploring creative projects in traditional and digital art.

Binance’s venture capital arm, Binance Labs, has made an investment in South Korean blockchain games developer, GOMBLE. Binance Labs is a division of the global crypto exchange entity that identifies, invests, and empowers viable blockchain entrepreneurs, startups and communities. In a blog post published by the company late last month, Binance Labs outlined that it has participated in funding GOMBLE at a seed funding round stage. GOMBLE  is an affiliate of South Korea-based 111Percent, a casual mobile game publisher. Sustainable blockchain gamingFor its part, GOMBLE’s objective is to enable the global casual gamer community to experience blockchain games through reward mechanisms that are sustainable. An additional focus for the project is advancing NFT interoperability, through the development of mobile-based blockchain.The start-up plans to use the funding in order to develop and release its first mobile game, RumbyStars. Furthermore, it will continue to pursue a games-as-a-service (GaaS) model, with funding also being used to expand that GaaS-based platform.While blockchain-based gaming had something of an initial breakthrough through the emergence of Axie Infinity, that success was secured with a focus on blockchain rather than gaming, attracting participation via a play-to-earn approach from those already focused primarily on blockchain. Subsequently, many have questioned the sustainability of this approach from the perspectives of gameplay and the tokenomics that support it. A $25 billion market opportunityGOMBLE is focusing on addressing these two factors through its approach. Casual games in the Web2 sphere have seen an uptick in popularity. The casual games sector has the potential to reach a $25 billion market volume within four years. Bringing that Web3 focus on enjoyable game play to Web3 gaming extends that opportunity to blockchain-based gaming.Additionally, GOMBLE is working towards mistakes made with blockchain based gaming tokenomics in the past. It will focus on more balanced tokenomics using its $CRT token for governance. $CRT can be earned by players through a tournament prize system. From the other perspective, it can be spent on NFT purchases, tournament passes and in buying in-game items.This is how Yi He, Head of Binance Labs interprets GOMBLE’s approach: “Blockchain gaming needs to move away from the concept of ‘earning’ to what truly captures the hearts of billions of gamers: entertaining gameplay. GOMBLE’s experienced team and focus on building engaging, social, and sustainable blockchain games with flexible governance offers a pathway for delivering the value of Web3 to existing casual gamers, thus welcoming new users to the BNB Chain ecosystem.” RumbyStarsThe blockchain gaming start-up is planning for a soft release of its first game, RumbyStars within SouthEast Asia in Q2, 2023. Following that limited regional launch, the project will then broaden the offering to North America, South America, East Asia and Europe.Gomble’s CEO Jihoon Byun said that “Unlike existing blockchain games that focus on core games, GOMBLE aims to target the global market with easy and fun casual games that even non-gamers can enjoy. Starting with RumbyStars, GOMBLE is focused on building to provide users around the world with a pleasant experience and a greater diversity of games in the future.”In order to execute on the roadmap the project has set out for itself, it will recruit more development and design manpower. Furthermore, investment will be made in infrastructure in order to enable real-time service.