Japan’s New Tax Amendment Sparks Optimism for Crypto Industry

OKX Strengthens Partnership with Manchester City Football ClubSeychelles-based crypto exchange OKX has announced the expansion of its sponsorship deal with Manchester City Football Club, the treble-winning English Premier League soccer champions.The announcement was made through a virtual reveal video featuring player avatars, presented at Manchester City’s Etihad Stadium. News of the deal was also posted on the English club’s website on Friday.While the valuation of the deal remains undisclosed, the collaboration signifies a significant milestone for both parties. The new agreement, which spans multiple years, establishes OKX as the official sleeve partner on both the men’s and women’s first-team playing kits.Photo by Giero Saaski on UnsplashExtended partnershipUnder this extended partnership, the OKX logo will be prominently displayed on the sleeves of Manchester City’s playing kits, solidifying its position as a key sponsor. Additionally, OKX will retain its presence on the club’s training kit sleeve.City Football Group, the holding company that owns Manchester City and other soccer teams like New York City FC and Melbourne City FC, oversees the management and operations of the club.OKX initially became Manchester City’s official cryptocurrency exchange partner in March 2022. Subsequently, in July of the same year, the exchange secured a sponsorship deal to feature its logo on the front of the club’s training kit throughout the 2022/2023 season. At the time, the agreement was reported to be valued at over $12 million.OKX CollectiveIn February, OKX launched the “OKX Collective” alongside Manchester City players Jack Grealish, Rúben Dias, Ilkay Gündoğan, and Alex Greenwood. This immersive metaverse fan experience offered exclusive content and rewards, allowing fans to engage with the club in a unique way.OKX’s CMO Haider Rafique expressed satisfaction with the evolving partnership, stating: “Manchester City was our first official global brand partnership, and in just a year and a half, we have come a long way. We always intended to integrate with the sport and help the club lead on leaning into Web3. Fast forward fifteen months, we now have a metaverse, an NFT initiative, and a number of other new projects that we are excited about.”Additional sports sponsorshipsBesides Manchester City, OKX has also established partnerships with other prominent sports brands and athletes, including McLaren Formula 1, the Tribeca Festival, Olympian Scotty James, and F1 driver Daniel Ricciardo.While OKX’s partnership with Manchester City strengthens its global fan base, it’s worth noting that the sale of crypto derivatives, a product offered by OKX, was effectively banned by the UK’s financial regulator in January 2021. Consequently, OKX and other crypto exchanges have refrained from advertising such services in the country.As the Premier League clubs have collectively agreed to restrict gambling sponsorships on team shirts, there are concerns that similar restrictions may be imposed on crypto company sponsorships. However, any such developments are expected to be some years away, as the changes regarding gambling sponsorships are scheduled to take effect in the 2026/2027 soccer season.Marketing spend by crypto firms has sobered up quite a bit since the heady heights of the last bull run. However, OKX remains one entity which has been fairly consistent in continuing its marketing efforts regardless of market conditions.

Com2uS Holdings, the South Korean game publishing company behind Layer 1 blockchain XPLA, disclosed today that its revenue last year saw a 22.5% increase from 2022, reaching KRW 142.3 billion ($106.7 million). On the back of the revenue growth, the company's consolidated operating loss narrowed to KRW 14 billion, improving from 2022’s KRW 26.4 billion. Additionally, the net loss decreased to KRW 16.5 billion, down from the previous year’s KRW 70.6 billion. The operating loss for the fourth quarter stood at KRW 16.5 billion, showing an improvement from 2022 Q4's KRW 20.9 billion. During the same period, revenue reached KRW 21.4 billion, and the net loss was recorded at KRW 8 billion.Photo by Andrey Metelev on UnsplashGame sales and marketing expensesCom2uS Holdings attributed the increase in profits to game sales growth, which was encouraged by the release of more games. However, the company also noted a decrease in income from investments in associates and an increase in marketing expenses, which were driven by the launch of new games. Last year's operating expenses totaled KRW 156.4 billion. Labor costs, which constitute the largest portion of operating expenses, experienced a year-on-year decrease of 6.2%, amounting to KRW 46.7 billion. In contrast, there was an increase in spending across three areas: commissions rose by 43.8% to KRW 30.7 billion, loyalty expenses increased by 26.6% to KRW 25.1 billion and marketing saw a jump of 134.9% to KRW 21.1 billion. According to a report from local news agency Yonhap, Jung Chul-ho, CEO of Com2uS Holdings, emphasized at the earnings presentation today that the company is committed to growth in game publishing, blockchain projects and platform initiatives, all directed towards enhancing the company's value.Triple-A games on XPLA blockchainAs part of the company’s blockchain endeavors, the XPLA platform is set to focus on improving user convenience and incorporating major content, including a variety of triple-A games. Looking ahead, Com2uS Holdings anticipates that its idle role-playing game, Soul Strike, will contribute to the company's revenue for the first quarter. Since its debut last month, Soul Strike has been attracting attention not only in Korea but across Asia. The game publisher also outlined its global release plans for the MMORPG, Zenonia Chronobreak. Gamers in Taiwan can expect access to the game in the second quarter, while those in Japan and others will be able to play in the fourth quarter.

Japan’s Kumamoto City Bolsters Innovative Blockchain StartupsIn February this year, the city of Kumamoto in Japan organized the Kumamoto City Pitch 2022–2023, an event designed to bring together startups, established companies, and venture capital firms to promote business growth, according to Japanese tech media ASCII STARTUP.Photo by Christian Chen on UnsplashPromoting innovative startupsWith its inception in 2021, the Kumamoto City Pitch has been dedicated to promoting innovative startups with exceptional business models and unique technology. Its objective is to nurture local startups, build communities, and expand business sectors to strengthen the city’s growth.The event featured presentations from ten companies, including four that had been accepted into the Kumamoto City Acceleration Program “HIGO CANVAS.” The program offers support to projects based in Kumamoto that focus on areas such as cryptocurrency, blockchain, and virtual reality. Among the four accepted companies, two were involved in web3 and blockchain, while the others were working on medication guidance support through user-friendly pillboxes and digital transformation of manufacturing factory management.Web3-based marketing toolOne of the two blockchain-focused projects was Warashibe, a developer of Web3-based marketing tools. Its main product is a blockchain-powered marketing tool called “BADGE,” designed to enhance marketing efficiency.BADGE allows users to manage coupons and apps from retail stores in their own wallet. In turn, stores can reduce costs associated with producing and operating coupons and apps. Additionally, stores can analyze spending habits and other data from the wallet to identify target customers for promotions, enhancing the effectiveness of their marketing campaigns.Warashibe has achieved over 20 successful implementations, some of which involved leading manufacturing companies such as Daihatsu Motor, a major automobile engine manufacturer, and Ricoh, a renowned imaging and electronics company. Beyond coupon management, BADGE offers features like membership cards, credentials, and graduation certificates. The company is also currently developing services to analyze target consumers and manage advertising.Blockchain biz challengesIRISA is another startup exploring the blockchain sector. Initially, the company aimed to develop a social media platform incorporating blockchain games. However, the project changed direction due to challenges arising from the limited number of blockchain gamers and the blockchain oracle problem. The latter issue refers to the inherent limitations of blockchains in accessing data outside the network, also known as off-chain data.