Korea’s Busan City to Develop Blockchain-Based Carbon Neutrality Platform

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.

Korea Securities Depository Spotlights the Significance of a Security Token PlatformDuring a press conference held today in Seoul, Chairman Lee Soon-ho of the Korea Securities Depository (KSD) highlighted the need for developing innovative financial infrastructure, including a security token platform, as reported by local tech news outlet etnews.Photo by JEONGUK -on UnsplashBlockchain-based securitiesIn recent times, there has been a surge in demand for blockchain-based securities, prompting the South Korean government to issue guidelines on security tokens in February of this year. Consequently, securities firms, fractional investment platforms, and technology companies have been collaborating to form consortia.The KSD has been actively studying the legislative and institutional aspects of security tokens to establish a foundation for their widespread acceptance. Furthermore, it has devised a mid-to-long-term roadmap for the security token platform. Since February, the KSD has been spearheading a security tokens council with an aim to develop a business model for a security token platform starting in July.KSD’s roleSpecifically, the KSD intends to provide feedback on subsequent legislative revisions pertaining to security tokens, review security token registrations, and establish methods for managing the total volume of security tokens under the Act on Electronic Registration of Stocks and Bonds.Additionally, the KSD aims to expedite the construction of a new system for the capital market infrastructure. This endeavor entails revamping the operational system to enable flexible responses to internal and external changes, as well as creating a smart workplace suited for the digital era.Since its establishment in 1974, the KSD has played a crucial role in supporting the development of the Korean capital market by providing diverse securities services, including the issuance and distribution of securities. Nonetheless, participants at the conference concurred that the agency needs a fresh vision and strategy to maintain its position in the future.Chairman Lee emphasized that the agency’s 50th anniversary will take place next year, prompting a thorough assessment of its current status and the formulation of a new vision and strategy to adapt to the ever-evolving financial landscape. As part of these efforts, he underscored the recent establishment of a task force dedicated to devising future plans.

Rotonda Launches iOS Version of Web3 Bithumb Burrito WalletRotonda, a subsidiary of Korean crypto exchange Bithumb, said Monday that it has officially released the iOS version of its Web3 digital wallet, Bithumb Burrito Wallet. This comes as part of the company’s efforts to make the app available for Web3 users on all operating systems.Photo by Shubham’s Web3 on UnsplashBoosted accessibilityRotonda has recently expanded the number of mainnets supported on the wallet to a total of 11 in order to enhance the accessibility of the service as well. Plans are underway to continuously improve features and build a user-friendly experience and interface.“By expanding our iOS-based services, we expect more users to be able to experience the new Web3 ecosystem,” the company said. “We will continuously enhance necessary features on Burrito Wallet for our users and strengthen competitiveness as a global service.”Collaborative eventThe company is also holding a two-part promotional event to mark the latest release in collaboration with ROACORE, an art tech platform created by ROALAND Foundation that allows non-fungible token (NFT) trading and NFT-based service experiences for artists and consumers. Users of the platform can participate in various Web3 experiences such as content consumption and offline events by using the native token ROA CORE (ROA).For the first part of the promotion, the first 10,000 users who sign up for Burrito Wallet and add the ROA token will receive 10 ROA tokens.The second part is a Learn-To-Earn (L2E) activity aimed at introducing ROACORE to users in a more engaging manner. Both new and existing wallet users can partake in a quiz after learning about ROACORE on the app. Four ROA tokens will be given to the first 5,000 participants.This promotional event will run from now until September 3. All reward tokens will be airdropped to winners, Rotonda said.Upcoming eventsRotonda is also set to co-host Next Block 2023 — a conference for exploring new business collaboration opportunities in building a new ecosystem for Web3 projects — with Bithumb META, Bithumb’s metaverse subsidiary on September 4.