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Animoca Brands Expands Focus to Non-US Markets

Web3 & Enterprise·June 09, 2023, 2:57 AM

Hong Kong-based Web3 and blockchain unicorn, Animoca Brands, is shifting its attention to markets outside the United States following the Securities and Exchange Commission’s (SEC) classification of its $SAND token as an unregistered security.

This move comes after the SEC named $SAND, along with other tokens like Solana and Polygon, in lawsuits against major exchanges Binance and Coinbase Global. The labeling of these tokens as securities by the SEC poses legal risks for companies involved in their sale.

Photo by Zulian Firmansyah on Unsplash

 

Navigating regulatory challenges

Animoca Brands, led by Co-Founder and Chairman Yat Siu, has long embraced a global approach rather than focusing solely on one territory. Siu clarified the firm’s response to the latest regulatory development to the South China Morning Post (SCMP) via email on Thursday.

He emphasized that while the SEC concentrates on the US, Animoca Brands operates in more progressive jurisdictions such as Hong Kong and Japan, where $SAND is widely available and accepted. In response to the recent blockchain-hostile climate in the US, the company has proactively started emphasizing other markets, reducing its reliance on the US market and mitigating potential risks associated with regulatory actions.

 

Exchange business impact

While Coinbase CEO Brian Armstrong has declared that his company has no intentions of delisting tokens labeled as securities by the SEC, this decision poses challenges for other exchanges less committed to selling these tokens. Dan Gallagher, Chief Legal Compliance and Corporate Affairs Officer of Robinhood Markets, expressed concerns about listing tokens due to regulatory rules and the uncertainty surrounding tokens created by organizations outside the US.

These developments could have a chilling effect on exchanges, prompting crypto firms to consider moving away from the US market due to perceived uncertainty and the associated legal risks. As a demonstration of that, in a bankruptcy court hearing on Thursday, it emerged that the FTX Debtor is talking with bidders with a view to restarting the international business but restarting the US-based business is less certain.

 

Animoca’s Middle East venture

In a further display of its commitment to expanding outside the US, Animoca Brands announced plans in March to make significant investments, worth tens of millions of dollars, in the Middle East. This move reflects the company’s proactive strategy to tap into non-US markets and leverage the growth potential offered by progressive jurisdictions.

Animoca Brands’ decision to prioritize non-US markets and reduce its reliance on the US market aligns with its global operating approach. The SEC’s classification of $SAND as a security has prompted the company to shift its attention to more progressive jurisdictions where $SAND remains widely accessible.

As other firms, including Ripple, also explore growth opportunities outside the US, the global landscape of the crypto industry is evolving. By navigating regulatory challenges and expanding into promising markets, Animoca Brands aims to position itself for continued success and mitigate potential risks associated with the SEC’s actions in the US market.

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Four in 10 wealthy UAE investors hold crypto, survey finds

Wealthy investors in the United Arab Emirates (UAE) are warming to cryptocurrencies while largely bypassing traditional private banks, a new survey shows. The poll, conducted by Swiss wealth manager Avaloq and reported by CoinDesk, found that roughly four in 10 high-net-worth individuals in the country hold digital assets, though only about 20% used conventional wealth managers to make such allocations. The survey gathered responses from 3,851 investors and 456 wealth professionals.Photo by Atikah Akhtar on UnsplashA rising tide in crypto wealthThe findings land amid a broader run-up in crypto fortunes. Henley & Partners’ 2025 Crypto Wealth Report, published in September, estimates 241,700 crypto millionaires worldwide this year—about 40% more than in 2024. Even so, UAE respondents in Avaloq’s poll voiced caution, citing the market’s sharp swings as a primary deterrent. Operational hurdles compound that wariness. Managing wallets, safeguarding private keys, and arranging custody remain friction points for would-be buyers. Among those who remain on the sidelines, Avaloq found that volatility topped the list of deterrents (38%), followed by limited understanding (36%) and distrust of trading platforms (32%). Younger cohorts drive crypto uptake, advisor shiftsFamily dynamics are increasingly driving crypto adoption. Younger members of ultra-wealthy households are introducing parents and grandparents to digital assets, Avaloq’s UAE survey found. Meanwhile, 63% of investors have either changed wealth managers or are considering doing so, often because they feel their questions about crypto are not being adequately addressed. Akash Anand, head of Middle East and Africa at Avaloq, described the moment as one of growing client curiosity met by a slow institutional response, prompting private banks to accelerate work on digital asset services. Dubai’s growing role as a crypto hub will again be on display in December, when it hosts Binance Blockchain Week 2025. The two-day conference, slated for Dec. 3–4, features appearances by Binance co-founder Changpeng Zhao, Strategy Chairman Michael Saylor, Ripple CEO Brad Garlinghouse, and Solana Foundation President Lily Liu. A debate between Zhao and long-time crypto skeptic Peter Schiff on Bitcoin’s merits versus tokenized gold is also expected, after Zhao invited Schiff to participate via X. Combined, the survey data and recent developments depict a UAE wealth market in the early stages of engagement with digital assets. While enthusiasm is building among younger investors and high-profile initiatives continue to draw attention, concerns about volatility and management complexity remain barriers to entry. The extent to which established wealth firms and new entrants can address those concerns will shape the next phase of the market’s growth. 

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Policy & Regulation·

Sep 25, 2025

UAE signs on to OECD crypto-tax reporting pact, sets 2027 launch

The United Arab Emirates (UAE) has taken a step toward global tax transparency in digital assets, opening a public consultation on how it will implement the Organisation for Economic Co-operation and Development’s (OECD) Crypto-Asset Reporting Framework (CARF) and confirming a formal commitment to the regime. The UAE Ministry of Finance said it has joined the Multilateral Competent Authority Agreement, enabling the automatic exchange of information under CARF, following its intention announced last November. Implementation is slated to begin in 2027, with the first cross-border exchanges of data expected in 2028.Photo by Saj Shafique on UnsplashGlobal rules for crypto tax reportingDesigned by the OECD, CARF establishes standardized rules for collecting and sharing tax-relevant information on crypto activity. UAE officials say the framework will provide greater certainty for industry participants while aligning the country with international tax transparency standards. As part of the rollout, the ministry is seeking input from across the market. Advisory firms, intermediaries, traders, custodians, exchanges, and other stakeholders are invited to weigh in on potential impacts and areas needing clarification. The consultation began on Sept. 15 and runs until Nov. 8, with the aim of shaping clear, effective rules that reflect expert insight and market realities. Solana treasury companyThe policy moves come amid brisk momentum in the UAE’s digital asset ecosystem. A recent announcement outlined the planned launch of Solmate, a Solana (SOL)-based digital asset treasury firm that will emerge from the rebranding of Nasdaq-listed, Ireland-based holding company Brera Holdings. The venture is supported through a $300 million private investment in public equity (PIPE) sponsored by UAE-based Pulsar Group. Brera, known for its multi-club football ownership strategy across three continents, will have that business carried forward under Solmate, which counts the Solana Foundation, RockawayX, and ARK Invest among its investors. Former Kraken chief legal officer (CLO) Marco Santori is also set to become CEO. Tokenization and real estateReal-world asset (RWA) tokenization is another area gaining traction in the UAE. Mavryk, a layer-1 network, has raised $10 million in a round led by financial derivatives provider MultiBank Group. The investment builds on a partnership targeting the tokenization of more than $10 billion in UAE real estate via MultiBank’s RWA platform. Fireblocks will provide multiparty computation wallets to secure tokenized assets on Mavryk’s network. Beyond tokenization, RAK Properties has signed a strategic deal with Hubpay to let foreign buyers acquire homes in the UAE, most notably in Ras Al Khaimah, the country’s sixth most populous city, using cryptocurrencies such as USDT, Bitcoin (BTC), and Ethereum (ETH). Taken together, the UAE’s alignment with CARF and the burst of private sector initiatives point to a market moving toward clearer rules and broader institutional participation, even as the details of implementation are refined through the current consultation. 

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Policy & Regulation·

Jul 28, 2023

Hong Kong and Saudi Arabia Collaborate on Tokenization and Payments

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