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Hanwha Resorts Partners with Blockchain Donation Platform Cherry

Web3 & Enterprise·May 09, 2023, 8:25 AM

South Korean hospitality company Hanwha Hotels & Resorts (H&R) has announced on Tuesday a collaboration with Cherry, a blockchain-powered donation platform, to raise awareness for charitable giving, according to news outlet Economic Review.

Photo by Markus Winkler on Unsplash

 

Tracking donations in real-time

Cherry became the first mobile app in Korea to enable users to track their donations in real-time using blockchain technology. The platform offers various donation methods, including participation in dance challenges, which have attracted the interest of younger generations.

 

Supporting through NPO

Through this partnership, Hanwha H&R will launch a donation campaign called Sneakers’ Day. The campaign will support underprivileged children’s leisurely travel through the non-profit organization (NPO) Yana once participants’ total steps reach 6 million. Users can join the event by clicking the Hanwha H&R campaign button on the Cherry app and walking.

The app counts users’ steps and ranks them, fostering a competitive atmosphere and encouraging more participation. The campaign will take place from May 15 to 31, and is open to everyone.

 

Rewards for participants

The top three walkers will receive Hanwha H&R vouchers worth 100,000 KRW, 70,000 KRW, and 50,000 KRW. Participants who share a picture of their successful donation on social media will be entered into a random draw to win one of 10 travel kits. Additionally, walkers who achieve over 10,000 steps will have a chance to win one of 10 Starbucks gift cards.

A Hanwha H&R official revealed that the company held a similar event for its employees last month, reaching the goal in just 10 days. The company plans to continue participating in various environmental, social, and governance (ESG) activities to maintain its commitment to social responsibility.

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Web3 & Enterprise·

Dec 03, 2024

DWF Labs switches headquarters from Singapore to Abu Dhabi

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Web3 & Enterprise·

Aug 11, 2023

KONKRIT NFT Platform Offers Exclusive Reservation Tickets for Hyundai Card’s Cultural Festival

KONKRIT NFT Platform Offers Exclusive Reservation Tickets for Hyundai Card’s Cultural FestivalModern Lion, an NFT marketplace operator in South Korea, recently announced that its NFT trading platform KONKRIT has the exclusive privilege of offering reservation tickets to the upcoming Davinci Motel festival. This cultural event is organized by Hyundai Card, the nation’s renowned credit card company.Distinguished artists and speakersScheduled from September 15 to 17 in Itaewon, Seoul, the Davinci Motel festival will feature performances by distinguished Korean artists. Among them are K-pop singer Lee Hyo-ri, crossover vocal ensemble LA POEM, violinist Park Soe-ye, and pianist Kim Hong-gi.Additionally, attendees will have the chance to engage with NFT artist Tom Sachs as he shares insights pertaining to his artworks. Meanwhile, former LPGA golfer Annika Sorenstam will give tips on hitting the sweet spot and former anchor and current TV personality Jeon Hyun-moo will offer intriguing perspectives on his life’s journey.NFTs as ticketsReservation tickets are available for purchase in the form of NFT on the KONKRIT app. The utilization of blockchain technology within this system serves to address persistent problems associated with concert ticketing, such as ticketing bots, unauthorized resales, and illicit secondary markets.Modern Lion allows customers to use a credit card to buy NFT tickets, reducing purchase barriers and facilitating easier access to the show.Lee Ji-hun, Managing Director at Modern Lion, noted that the company has leveraged blockchain technology to tackle ticketing issues and ensure a seamless experience for customers throughout the entire journey of the event, from ticket purchasing to performance enjoyment. Lee underscored Modern Lion’s dedication to enhancing user satisfaction by integrating Web3 technology into the KONKRIT app.

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Policy & Regulation·

Sep 16, 2023

Remitano Struck by $2.7M Alleged Hack

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