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Hanwha Resorts Partners with Blockchain Donation Platform Cherry

Web3 & Enterprise·May 09, 2023, 8:25 AM

South Korean hospitality company Hanwha Hotels & Resorts (H&R) has announced on Tuesday a collaboration with Cherry, a blockchain-powered donation platform, to raise awareness for charitable giving, according to news outlet Economic Review.

Photo by Markus Winkler on Unsplash

 

Tracking donations in real-time

Cherry became the first mobile app in Korea to enable users to track their donations in real-time using blockchain technology. The platform offers various donation methods, including participation in dance challenges, which have attracted the interest of younger generations.

 

Supporting through NPO

Through this partnership, Hanwha H&R will launch a donation campaign called Sneakers’ Day. The campaign will support underprivileged children’s leisurely travel through the non-profit organization (NPO) Yana once participants’ total steps reach 6 million. Users can join the event by clicking the Hanwha H&R campaign button on the Cherry app and walking.

The app counts users’ steps and ranks them, fostering a competitive atmosphere and encouraging more participation. The campaign will take place from May 15 to 31, and is open to everyone.

 

Rewards for participants

The top three walkers will receive Hanwha H&R vouchers worth 100,000 KRW, 70,000 KRW, and 50,000 KRW. Participants who share a picture of their successful donation on social media will be entered into a random draw to win one of 10 travel kits. Additionally, walkers who achieve over 10,000 steps will have a chance to win one of 10 Starbucks gift cards.

A Hanwha H&R official revealed that the company held a similar event for its employees last month, reaching the goal in just 10 days. The company plans to continue participating in various environmental, social, and governance (ESG) activities to maintain its commitment to social responsibility.

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