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Artifact Labs Raises $3.25M

Web3 & Enterprise·May 09, 2023, 12:15 AM

Artifact Labs, a Hong Kong-based start-up company that concerns itself with Web3 and metaverse products from leading brands, has raised $3.25 million in a recent funding round.

Photo by Pixabay on Pexels

The NFT-focused company, which was spun out of Hong Kong’s South China Morning Post (SCMP) in 2022, has received funding from Blue Pool Capital and Animoca Ventures, with Blue Pool leading the funding round. Blue Pool Capital is the investment vehicle of Alibaba founders Jack Ma and Joe Tsai.

The company was borne out of a decision taken by the SCMP in 2021 to launch an NFT standard called artifact, which was geared toward recording historical data. Its starting point in that endeavor was the sale of NFTs of its very own historical front pages. That included iconic historical snapshots such as the return of Hong Kong to the Chinese in 1997, the outbreak of avian flu, the onset of the Asian financial crisis and the death of the UK's Princess Diana in 1997.

 

Expansion of operations

Artifact Labs has said that it intends to use the funding to expand company operations. Executing on that, the firm intends to fill multiple developer positions.

Phillip Pon, CEO of Artifact Labs commented on the development via a press release:

“It’s not about creating new IPs for speculation — for example NFT hype projects — it’s about driving new engagement with historically significant collections by using Web3. We want to carve new space in the younger public’s consciousness for historical brands and artifacts, while supporting these important organizations with new revenue streams to fund their preservation work, we are also solidifying immutable on-chain data preservation through NFTs.”

It appears that the firm will release NFT collections on behalf of preservation organizations, while at the same time developing technology to assist institutions in preserving their archives on the blockchain.

 

NFTs with inherent value

Last year, Artifact Labs Founder and former CEO of the SCMP, Gary Liu, said in an interview that NFTs need to contain a certain inherent value beyond just being endorsed by a number of people. Liu stated: “There has to be intrinsic value in the asset itself or the underlying asset that it represents. That’s what is going to drive NFT innovation.”

That philosophy is borne out by one of Artifact’s recent collaborations. In February, the firm partnered with RMS Titanic, Inc, a company that’s dedicated to preserving the legacy of the infamous sunken ship. Central to the partnership was an intention to mint NFTs based upon over 5,500 artifacts that have been recovered from the sunken wreckage.

In January Artifact Labs partnered with Dubai-based data intelligence and marketing technology firm, MEmob+. The objective of the firms in teaming up is to have the complete range of expertise necessary between them in order to offer brands and companies a strategic advisory service when it comes to delving into the metaverse. Artifact’s art platform Materia, will be harnessed by MEmob+ to assist brands who want to develop art projects in the metaverse.

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Web3 & Enterprise·

Jul 28, 2023

Mobile Strategy Game ‘EF Defense’ to Launch on Immutable zkEVM

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Policy & Regulation·

Oct 19, 2023

Public Confidence in Crypto Wanes in Hong Kong Amid JPEX Scandal

Public Confidence in Crypto Wanes in Hong Kong Amid JPEX ScandalThe development of cryptocurrency in Hong Kong has been dented in terms of public sentiment following the JPEX cryptocurrency exchange scandal, according to a recent survey conducted by the Hong Kong University of Science and Technology’s (HKUST) business school.Photo by Alex Plesovskich on UnsplashA two-phase survey methodologyThe survey, the preliminary results of which were disclosed by the business school on Tuesday, aimed to gauge how public attitudes toward virtual assets had been affected by the JPEX scandal, which rocked the crypto community within the Chinese autonomous territory.While the survey is set to conclude on October 20, the preliminary findings have already revealed a noteworthy shift in public perception. Notably, 41% of respondents expressed a preference not to hold virtual assets, marking a 12-percentage-point increase from the earlier study conducted in May.Moreover, only 20% of respondents indicated a desire to hold virtual assets in the future, reflecting a five-percentage-point decrease compared to the previous survey. These findings suggest a growing skepticism among Hong Kong’s populace regarding the cryptocurrency industry.Post-JPEX public sentimentThe initial survey involved 5,700 participants aged 18 and above and was conducted between April 24 and May 23. Phase two of the survey commenced on September 28, approximately 11 days after the allegations against JPEX came to light. The results were compared to a similar survey conducted between April and May to assess the evolving sentiment. Between September 28 and October 5, phase two of the survey had compiled responses from 2,200 individuals.HKUST acknowledged that the second survey occurred in the “aftermath of an alleged financial fraud” involving a cryptocurrency platform but refrained from directly naming JPEX in the report.Professor Allen Huang, Associate Dean of HKUST’s business school, attributed the shift in sentiment to the recent financial scandal, which thrust the cryptocurrency industry into the spotlight. This heightened attention has led to a “more conservative investment appetite” among the public. He emphasized the need for greater educational initiatives to enhance public awareness and understanding of the risks and potential of this emerging field.HKUST’s business school stated that the survey’s primary objective was to assess the attitudes and viewpoints of Hong Kong’s residents regarding virtual asset investments, considering their experiences, intentions, and the regulatory safeguards in place.JPEX falloutThe JPEX scandal, which allegedly involved a $166 million fraud scheme, unfolded over several months before Hong Kong authorities publicly announced their investigation into the exchange. It forced local regulators to reassess the soundness of crypto trading-related regulatory measures applied within the Chinese autonomous territory.That reassessment led to regulators concluding that efforts needed to be intensified to combat unregulated platforms operating within Hong Kong. In response to the JPEX saga, the Hong Kong Police Force and the Securities and Futures Commission (SFC) established a cryptocurrency-focused working group earlier this month to combat illicit activities on cryptocurrency exchanges.The evolving sentiment in Hong Kong reflects the broader challenges and concerns surrounding the cryptocurrency industry. As regulatory scrutiny increases and major incidents like the JPEX scandal come to light, it’s clear that fostering public trust and understanding is a pressing priority for crypto businesses and the broader crypto community.

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Web3 & Enterprise·

Feb 16, 2024

Mocaverse strikes up strategic alliance with Halo, KuCoin and OKX

Mocaverse, a membership-based NFT collection initiative enabled by Hong Kong’s Animoca Brands, revealed on Friday the establishment of strategic alliances with prominent Web3 wallets OKX Wallet, Crypto.com DeFi Wallet and Halo Wallet. In a separate announcement, it also revealed a similar partnership with crypto exchange platform KuCoin. Extending Moca IDs to OKX, Crypto.com and Halo usersIn a statement released by Animoca Brands, it was highlighted that through the deployment of its recently introduced decentralized identity (DID) Moca ID, Mocaverse is set to catalyze user expansion by integrating with the aforementioned leading self-custodial wallets. The statement clarified that Moca ID will act as the conduit for users to seamlessly navigate various Web3 cultural experiences, spanning PointFi, GameFi and SocialFi, thereby simplifying the onboarding process into the Mocaverse ecosystem. The collaboration will mean that users of OKX Wallet, Crypto.com DeFi Wallet and Halo Wallet will soon have the opportunity to claim their unique Moca IDs within the app, thereby gaining entry into the Mocaverse ecosystem and unlocking access to a myriad of rewarding cultural and entertainment experiences.Photo by Shubham's Web3 on UnsplashRealm Points incentiveHolders of Moca ID stand to accrue Realm Points through active participation and engagement within partner ecosystems and experiences, with the ability to redeem these points for exclusive real-life benefits and rewards provided by Mocaverse and Animoca Brands. Commenting on the development, Kenneth Shek, project lead at Mocaverse, stated:“This partnership encompasses the values and mission we set out when we envisioned Moca ID, which is to make interoperability a new standard to onboard new users and redefine the Web3 network effect through the Mocaverse Partner Network.”Mocaverse seeks to unify Animoca's portfolio projects, subsidiaries, joint ventures and partners through a distinctive NFT collection. With 8,888 Mocas as NFT profile pictures (PFPs), Mocaverse serves as a membership pass for Animoca Brands team members, investors, partners and select token holders, aspiring to foster community cohesion and collaboration within the Web3 sphere. Jason Lau, chief innovation officer of OKX, expressed enthusiasm for the collaboration, noting OKX Wallet's role as a premier gateway to explore the burgeoning realm of Web3 gaming, culture and entertainment experiences. Likewise, Eric Anziani, president and chief operating officer of Crypto.com, underscored the commitment of Crypto.com DeFi Wallet to democratizing access to the realms of DeFi and Web3 for all users, stating the partnership with Mocaverse would extend these experiences to a broader audience. Additional announcementIn a separate announcement, Mocaverse unveiled a similar partnership with cryptocurrency exchange KuCoin alongside Halo Wallet. The initiative endeavors to address the challenge of accessing benefits across distinct Web3 sub-ecosystems by establishing cross-platform identity links, ultimately enhancing the user experience and fostering greater collaboration and integration across partner offerings.Halo Wallet CEO Jeff Hou shared his thoughts on the collaboration, stating:“The partnership among Halo, KuCoin, and Mocaverse is more than just a fusion of services; it represents a strategic alliance to create a cohesive digital asset environment for our users. The initiation of this exceptional cross-platform alliance is a move that promises to bring together the best of what each party has to offer.” 

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