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Momentica’s NFT Photo Cards Captivate K-Pop Enthusiasts

Web3 & Enterprise·May 03, 2023, 8:12 AM

Momentica, a fan-artist engagement platform, has been captivating K-pop enthusiasts with NFT photo cards featuring their favorite artists.

 

Dunamu and HYBE

Levvels, the company behind Momentica, has garnered significant attention from both the tech and the entertainment industries, as it is a joint venture between Dunamu, the operator of Korea’s leading crypto exchange, and HYBE, the agency representing world-renowned boy band BTS.

 

K-pop photo cards

One of the primary goals of this promising company is to introduce the K-pop fandom culture to global audiences. K-pop fans enjoy collecting photo cards featuring their favorite singers or actors, and thanks to blockchain technology, these cards can now be transformed into non-fungible tokens (NFTs), ensuring their authenticity and preventing forgeries and counterfeits. Dunamu’s blockchain expertise has combined with HYBE’s intellectual property to create a range of collectible items for K-pop fans.

In a recent interview with Donga Ilbo, Levvels CEO Cha Sang-hoon explained the company’s current status and future plans. Cha said that Levvels is primarily a blockchain-based Web3 company aiming to leverage various technological tools to offer a range of services.

Levvels’ Momentica issues digital photo cards called TAKEs, which capture unique and memorable moments of artists, and the collection, appreciation, and trading of these cards are facilitated through the Momentica app. Fans can use Momentica to collect digital cards featuring artists such as Seventeen, Le Sserafim, and Fromis_9. The authenticity of TAKEs is verifiable, as they are recorded on the blockchain.

© Pexels/Sebastian Ervi

 

Physical to digital

Momentica transitions the fan experience from the physical world to the digital realm. Through the app, K-pop aficionados can now exchange photo cards, promote their favorite stars, and maintain a virtual album. Exclusive content, including pictures, videos, and handwriting from some artists, will be available only on Momentica.

Cha mentioned that Momentica has users across 93 countries, with Koreans constituting 40% of the total. Japanese users represent over 30%, indicating the app’s strong presence in the Japanese market. Taiwan, Indonesia, and the US follow in the number of users. Overall, the app’s popularity aligns with regional interest in K-pop.

 

Beyond HYBE

While the current service focuses on limited collections of digital photo cards, Momentica plans to enhance the experience by allowing K-pop fans to personalize and directly exchange cards. The company is also working on collaborations with artists from labels beyond HYBE for them to participate in Momentica.

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Web3 & Enterprise·

Nov 21, 2024

DMM Crypto shutters Seamoon Protocol

DMM Crypto, the crypto exchange, blockchain gaming and NFT arm of Japanese e-commerce and internet firm DMM, has taken the decision to shut down the Seamoon Protocol. Economic zone concept projectTaking to X on Nov. 15, the project outlined that it has decided to cancel the economic zone concept project, Seamoon Protocol. The project added:”We would like to express our deepest gratitude to the business operators who have provided us with so much support thus far, as well as to all those who have placed their hopes in this project and shown us their kind support, and we would like to offer our heartfelt apologies.” The move suggests a sudden change in the fortunes of the project. As recently as last August, DMM Group had announced a collaboration with Progmat, a distributed ledger technology (DLT) platform for tokenization and stablecoins, with a view towards looking into the issuance of a stablecoin. The stablecoin was intended to act as a reserve currency, providing backing for Seamoon Protocol’s treasury pool while also acting as a price stabilization mechanism. At the time, DMM Crypto CEO Nagato Kasaki had said that the Seamoon Protocol had been launched in order to create a space “where a global community could experience DMM’s cultural universe and co-create new experiences together.” Notwithstanding that goal, no new services are planned to replace the Seamoon Protocol.Photo by Shubham Dhage on UnsplashLaunched in 2023, Seamoon Protocol ran on the DM2 Verse, a layer-2 network associated with the Oasys blockchain. DM2 Verse was designed to act as a community hub for the Seamoon Protocol, hosting NFT drops, games, tournaments and collaborations. Activity on Seamoon was powered by its own native SMP token. Changing business environmentNorbert Gehrke, a commentator on the Japanese fintech sector, outlined in a Medium blog post that Seamoon was abruptly terminated “due to recent rapid changes in the business environment that have created challenges for the project’s sustainability.” The company didn’t provide detail on the nature of the challenges encountered which impacted on the sustainability of the project. With the shutdown, issuance of the SMP token will be discontinued. Furthermore, new service applications for the Seamoon Protocol platform have been suspended. It’s unclear what will now happen with existing services which have been built on the platform. The company has suggested that this matter is under discussion.  One exception is the Kanpani Girls RE:BLOOM project, a Web3 game that was the first of five games that had been envisaged for the protocol. The company has confirmed that this project will be terminated.  In-game notices will be provided at a later stage to provide users with advice regarding refunds and compensation for game items. The game will be wound down by the end of January. Once decisions have been made relative to other services and projects, the company will make announcements on the social media channels of those affected services. DMM Crypto received investment from Neoclassic Capital last month, with a view towards pursuing a global expansion strategy.

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Web3 & Enterprise·

Feb 23, 2024

FalconX further expands APAC reach into Hong Kong

American digital asset prime brokerage FalconX has unveiled its strategic expansion into Hong Kong, doubling down on its growth within the Asia-Pacific (APAC) region.Photo by Chapman Chow on UnsplashOTC brokerage servicesThe move, announced by the company through the release of a statement on Thursday, represents the firm’s latest stride in pursuing a global expansion strategy. In February 2023 the company announced that it was establishing its APAC headquarters in Singapore. FalconX intends to provide tailored over-the-counter (OTC) brokerage and OTC virtual asset derivatives services to professional investors in Hong Kong, including proprietary trading firms, family offices and fund managers. Leading the charge in this expansion is Belle Leung, who assumes the role of commercial lead in Hong Kong. Leung brings a wealth of experience from her previous position as head of SaaS sales for digital assets at OSL in Hong Kong. Her primary focus will be on raising awareness of FalconX’s offerings within Hong Kong's rapidly expanding institutional Web3 community.Leung expressed enthusiasm for Hong Kong's proactive regulatory approach, noting the strong market certainty it has generated. She emphasized FalconX's support for and alignment with the regulatory landscape. This expansion aligns with ongoing efforts by Hong Kong regulators to shape a conducive environment for virtual assets and related products, thereby providing market certainty and fostering innovation. The recent guidelines set by Hong Kong's regulators aim to align the region’s regulatory framework with international best practices, positioning it as a leading global center for digital asset innovation and investment. Executing an expansion strategyThe company is likely to have been planning its Hong Kong expansion for some time. Earlier this month, FalconX confirmed that it would be expanding its APAC operations. In November, the company was actively recruiting to fill Hong Kong-based positions. That same month, FalconX announced a partnership with Bullish, a digital assets exchange with 110 employees in Hong Kong. As part of that integration, the prime broker gained access to further digital asset liquidity on the Bullish platform.In its home market in the United States, the company has also been furthering its market influence. With spot bitcoin exchange-traded funds (ETFs) having been approved in the U.S. in January, FalconX executed over 30% of all bitcoin creation transactions for ETF issuers on the first day of trading. Matt Long, FalconX's APAC general manager, underscored the pivotal role of Hong Kong in the virtual asset innovation landscape, noting its historical significance as a hub for such innovation. He emphasized the region's leadership in the market with a clear focus on Web3 technologies. Long expressed FalconX's commitment to global growth and confidence in Hong Kong's progressive stance on virtual asset regulation and its leading position in the Web3 ecosystem. FalconX's expansion into Hong Kong follows its recent strategic moves in the Asia Pacific region, including the appointment of Ivan Lim as Trading Manager, APAC derivatives, based in the firm’s Singapore office. These developments underscore FalconX's intention to expand its footprint in the region and cater to the evolving needs of institutional investors in the digital asset space.

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Policy & Regulation·

Jul 06, 2023

UAE’s RAK DAO Partners with HBAR Foundation to Support Web3 Startups

UAE’s RAK DAO Partners with HBAR Foundation to Support Web3 StartupsRAK Digital Assets Oasis (RAK DAO), the world’s first free zone dedicated to digital and virtual asset companies located within the United Arab Emirates (UAE), has announced a collaboration with the HBAR Foundation which aims to provide growth and funding opportunities to members of the free zone.Leveraging blockchain technologyThe Cayman Islands-based HBAR Foundation, the project team behind the Hedera public ledger, will assist RAK DAO members in leveraging cutting-edge technologies, including blockchain, and building economies and applications on Hedera.In a joint statement released on Tuesday, the partners outlined the benefits of the collaboration, which include a grant program, financial backing processes, and specialized expert support in technology, marketing, and business development. They also aim to support the scaling of adoption and innovation of new ideas in the Web3 space.Photo by Mostafa Ashraf Mostafa on UnsplashRas Al Khaimah free zoneSheikh Mohammed bin Humaid Al Qasimi, Chairman of RAK Digital Assets Oasis, expressed his excitement about the partnership, stating: “Together, we are unlocking a world of new possibilities, empowering entrepreneurs, and propelling innovation forward. This collaboration is a testament to our shared commitment to driving sustainable growth and shaping a future where Ras Al Khaimah emerges as a global leader in the digital economy.”Ras Al Khaimah is the largest city within the Emirate of the same name. It’s the sixth largest city in the UAE and home to the RAK DAO free zone.In March, Ras Al Khaimah enacted a law to establish RAK Digital Assets Oasis, demonstrating its commitment to diversification, attracting new businesses, and positioning itself as a global tech center. The free zone is exclusively focused on digital and virtual asset companies operating in various sectors such as the metaverse, blockchain, utility tokens, virtual asset wallets, non-fungible tokens, decentralized autonomous organizations (DAOs), decentralized applications, and other Web3-related businesses.Various initiativesAs part of the collaboration, RAK Digital Assets Oasis and HBAR Foundation will undertake several initiatives, including start-up and scale-up pitching sessions, opportunities for partners and investors to connect, and exploration of joint projects such as venture studios or accelerators. Grantees of the HBAR Foundation will also benefit from discounted set-up and licensing packages to establish their presence within RAK Digital Assets Oasis.Shayne Higdon, CEO of HBAR Foundation, acknowledged the UAE’s reputation as a dynamic hub for Web3 innovation and its ability to attract global enterprises and top-tier talent. Higdon stated: “Through this exclusive relationship we are honored to provide grantees with greater access to the UAE while working together to establish RAK Digital Assets Oasis as a major hub for the Web3 and digital assets sector.”The UAE has been actively investing in its infrastructure and implementing policy reforms to attract more entrepreneurs and businesses, aiming to grow its non-oil sector. The country’s digital economy is projected to surpass $140 billion by 2031, up from nearly $38 billion at present, according to a report by the Dubai Chamber of Digital Economy in February.

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