Binance Labs Invests in GOMBLE
Binance’s venture capital arm, Binance Labs, has made an investment in South Korean blockchain games developer, GOMBLE. Binance Labs is a division of the global crypto exchange entity that identifies, invests, and empowers viable blockchain entrepreneurs, startups and communities.
In a blog post published by the company late last month, Binance Labs outlined that it has participated in funding GOMBLE at a seed funding round stage. GOMBLE is an affiliate of South Korea-based 111Percent, a casual mobile game publisher.
Sustainable blockchain gaming
For its part, GOMBLE’s objective is to enable the global casual gamer community to experience blockchain games through reward mechanisms that are sustainable. An additional focus for the project is advancing NFT interoperability, through the development of mobile-based blockchain.
The start-up plans to use the funding in order to develop and release its first mobile game, RumbyStars. Furthermore, it will continue to pursue a games-as-a-service (GaaS) model, with funding also being used to expand that GaaS-based platform.
While blockchain-based gaming had something of an initial breakthrough through the emergence of Axie Infinity, that success was secured with a focus on blockchain rather than gaming, attracting participation via a play-to-earn approach from those already focused primarily on blockchain. Subsequently, many have questioned the sustainability of this approach from the perspectives of gameplay and the tokenomics that support it.
A $25 billion market opportunity
GOMBLE is focusing on addressing these two factors through its approach. Casual games in the Web2 sphere have seen an uptick in popularity. The casual games sector has the potential to reach a $25 billion market volume within four years. Bringing that Web3 focus on enjoyable game play to Web3 gaming extends that opportunity to blockchain-based gaming.
Additionally, GOMBLE is working towards mistakes made with blockchain based gaming tokenomics in the past. It will focus on more balanced tokenomics using its $CRT token for governance. $CRT can be earned by players through a tournament prize system. From the other perspective, it can be spent on NFT purchases, tournament passes and in buying in-game items.
This is how Yi He, Head of Binance Labs interprets GOMBLE’s approach: “Blockchain gaming needs to move away from the concept of ‘earning’ to what truly captures the hearts of billions of gamers: entertaining gameplay. GOMBLE’s experienced team and focus on building engaging, social, and sustainable blockchain games with flexible governance offers a pathway for delivering the value of Web3 to existing casual gamers, thus welcoming new users to the BNB Chain ecosystem.”
RumbyStars
The blockchain gaming start-up is planning for a soft release of its first game, RumbyStars within SouthEast Asia in Q2, 2023. Following that limited regional launch, the project will then broaden the offering to North America, South America, East Asia and Europe.
Gomble’s CEO Jihoon Byun said that “Unlike existing blockchain games that focus on core games, GOMBLE aims to target the global market with easy and fun casual games that even non-gamers can enjoy. Starting with RumbyStars, GOMBLE is focused on building to provide users around the world with a pleasant experience and a greater diversity of games in the future.”
In order to execute on the roadmap the project has set out for itself, it will recruit more development and design manpower. Furthermore, investment will be made in infrastructure in order to enable real-time service.


