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Binance Labs Invests in GOMBLE

Web3 & Enterprise·May 02, 2023, 1:37 AM

Binance’s venture capital arm, Binance Labs, has made an investment in South Korean blockchain games developer, GOMBLE. Binance Labs is a division of the global crypto exchange entity that identifies, invests, and empowers viable blockchain entrepreneurs, startups and communities.

 

In a blog post published by the company late last month, Binance Labs outlined that it has participated in funding GOMBLE at a seed funding round stage. GOMBLE  is an affiliate of South Korea-based 111Percent, a casual mobile game publisher.

 

Sustainable blockchain gaming

For its part, GOMBLE’s objective is to enable the global casual gamer community to experience blockchain games through reward mechanisms that are sustainable. An additional focus for the project is advancing NFT interoperability, through the development of mobile-based blockchain.

The start-up plans to use the funding in order to develop and release its first mobile game, RumbyStars. Furthermore, it will continue to pursue a games-as-a-service (GaaS) model, with funding also being used to expand that GaaS-based platform.

While blockchain-based gaming had something of an initial breakthrough through the emergence of Axie Infinity, that success was secured with a focus on blockchain rather than gaming, attracting participation via a play-to-earn approach from those already focused primarily on blockchain. Subsequently, many have questioned the sustainability of this approach from the perspectives of gameplay and the tokenomics that support it.

 

A $25 billion market opportunity

GOMBLE is focusing on addressing these two factors through its approach. Casual games in the Web2 sphere have seen an uptick in popularity. The casual games sector has the potential to reach a $25 billion market volume within four years. Bringing that Web3 focus on enjoyable game play to Web3 gaming extends that opportunity to blockchain-based gaming.

Additionally, GOMBLE is working towards mistakes made with blockchain based gaming tokenomics in the past. It will focus on more balanced tokenomics using its $CRT token for governance. $CRT can be earned by players through a tournament prize system. From the other perspective, it can be spent on NFT purchases, tournament passes and in buying in-game items.

This is how Yi He, Head of Binance Labs interprets GOMBLE’s approach: “Blockchain gaming needs to move away from the concept of ‘earning’ to what truly captures the hearts of billions of gamers: entertaining gameplay. GOMBLE’s experienced team and focus on building engaging, social, and sustainable blockchain games with flexible governance offers a pathway for delivering the value of Web3 to existing casual gamers, thus welcoming new users to the BNB Chain ecosystem.”

 

RumbyStars

The blockchain gaming start-up is planning for a soft release of its first game, RumbyStars within SouthEast Asia in Q2, 2023. Following that limited regional launch, the project will then broaden the offering to North America, South America, East Asia and Europe.

Gomble’s CEO Jihoon Byun said that “Unlike existing blockchain games that focus on core games, GOMBLE aims to target the global market with easy and fun casual games that even non-gamers can enjoy. Starting with RumbyStars, GOMBLE is focused on building to provide users around the world with a pleasant experience and a greater diversity of games in the future.”

In order to execute on the roadmap the project has set out for itself, it will recruit more development and design manpower. Furthermore, investment will be made in infrastructure in order to enable real-time service.

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Markets·

Mar 04, 2024

Korea’s crypto exchanges resume charging fees, shifting market shares

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Web3 & Enterprise·

Nov 29, 2023

Seoul Auction Blue seeks to register security tokens with the FSS for Andy Warhol’s artwork

Seoul Auction Blue seeks to register security tokens with the FSS for Andy Warhol’s artworkSeoul Auction Blue, the operator of fractional artwork investment platform Sotwo, recently submitted an application to the South Korean Financial Supervisory Service (FSS), local news outlet Seoul Economic Daily reported on Wednesday (local time). Its aim is to register security tokens linked to artworks with the financial authority, marking it the third entity in the country to pursue this innovative financial venture.Photo by Guido Coppa on UnsplashAndy Warhol’s ‘Dollar Sign’The artwork investment app plans to issue security tokens based on Andy Warhol’s “Dollar Sign,” a piece measuring 51.0 cm in height and 40.5 cm in length. This artwork was purchased by Seoul Auction Blue at an auction for KRW 626.2 million (approximately $485,000). The total value of the security tokens, inclusive of issuance costs, is approximately KRW 700 million. The firm will issue a total of 7,000 tokens, each valued at KRW 100,000. Upon receiving regulatory approval, Seoul Auction Blue is set to open for subscription requests from Dec. 20 to 26.In its endeavor to issue digital investment contract securities, Seoul Auction Blue has meticulously prepared its documentation in line with the FSS’s guidelines. The selection of the artwork of Andy Warhol, the renowned and iconic 20th-century artist, aligns with the FSS’s recommendation to choose a significant piece by an internationally acclaimed artist. This strategic choice reflects the company’s commitment to compliance and the recognition of Warhol’s global stature in the art world.Preventing conflicts of interestThe registration application submitted by Seoul Auction Blue includes specific restrictions aimed at preventing conflicts of interest with its affiliates related to security tokens. As per these rules, the company is barred from buying idle assets of affiliates to back its security tokens. Instead, Seoul Auction Blue is permitted to acquire them only through public methods like participating in an open bid or a post-sale bid process. Notably, the token issuer is in principle prohibited from purchasing these assets via intermediaries in private sales or any other non-transparent settings.The acquisition of underlying assets requires approval from the compliance monitoring committee. Furthermore, this regulation strips Seoul Auction Blue of the capacity to determine the final trading prices or conditions for these transactions.In addition, the company is collaborating with a couple of securities firms to safeguard investors’ funds, creating a buffer against any potential bankruptcy of the issuer. The funds raised from subscriptions for the security tokens will be managed in accounts overseen by KB Securities. Additionally, an investor protection fund is being set up, which will be handled as a trust fund by Shinhan Securities. This fund acts as an extra layer of security, offering investors enhanced protection for their investments.

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Policy & Regulation·

Jan 27, 2026

South Korea set to lift 2017 ban on initial coin offerings

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