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Korean Pharma and Running App Employ NFTs to Promote Fatigue Relief

Web3 & Enterprise·April 26, 2023, 9:37 AM

Daewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.

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Unique NFT Illustrations

For the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.

Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.

 

Millennial and Gen Z runners

Daewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.

 

NFTs as marketing strategy

NFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.

Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

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Policy & Regulation·

Sep 26, 2025

Kazakhstan pilots tenge-backed stablecoin with Solana and Mastercard

Kazakhstan’s central bank has begun testing a stablecoin tied to the national currency, advancing a broader plan to modernize the country’s financial infrastructure. According to Cointelegraph, the pilot, run inside the National Bank of Kazakhstan’s Digital Assets Regulatory Sandbox, introduces Evo, a token with the ticker KZTE that is built on Solana and backed by the tenge. Intebix, a local crypto exchange, and Eurasian Bank are issuing KZTE. Mastercard is preparing connections that would link the token with major stablecoin issuers worldwide. The central bank is not minting the asset, but it is providing the regulatory framework that allows the token to be created and tested. Intebix founder Talgat Dossanov said the initiative is the first instance of the monetary authority directly engaging in the process of stablecoin issuance.Photo by GuerrillaBuzz on UnsplashBuilding a national crypto ecosystemEarly use cases focus on practical payments and on-ramps. The token is designed to widen the bridge between crypto and fiat, support conversions on exchanges, and enable spending through crypto cards. Officials described the pilot as a building block in a national digital asset ecosystem that aims to nurture new financial tools and deepen the local market. The program aligns with guidance from President Kassym Jomart Tokayev, who in a Sept.  8 address urged faster development of a comprehensive digital asset environment. He called for a new banking law to boost competition, attract new players, strengthen fintech, and ease the circulation of digital assets. Tokayev also cited progress with the digital tenge, already in use to finance projects through the sovereign wealth fund, and proposed creating a state crypto fund under the central bank’s investment arm to launch a strategic reserve of promising tokens. USD stablecoin accepted as regulatory feesRegulatory efforts extend beyond the sandbox. On Sept. 4, the Astana Financial Services Authority (AFSA), the independent regulator of the Astana International Financial Centre (AIFC), launched a pilot that lets companies based at the center pay regulatory fees using stablecoins backed by the U.S. dollar. More than 4,000 firms from over 80 countries are registered at the AIFC, and Bybit was the first to sign a multilateral memorandum of understanding with the regulator. Under the fee pilot, licensed Digital Asset Service Providers may join as Providers and act as agents for payers who choose to settle obligations to the regulator with stablecoins. AFSA chief executive Evgeniya Bogdanova said the initiative is meant to position the financial center as a hub for digital finance and to keep pace with global trends in stablecoin adoption. Together, the sandbox stablecoin, the digital tenge rollout, and the AIFC payments pilot signal a coordinated push to make digital assets a larger part of Kazakhstan’s financial system. Authorities are testing how these tools can operate within clear rules, with an eye to drawing investment and keeping the country connected to fast-moving changes in global finance. 

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Web3 & Enterprise·

Jan 08, 2024

Fingerlabs moves into Busan’s Blockchain Offshore Firm Development Center as corporate tenant

South Korean digital marketing company FSN’s subsidiary Fingerlabs has been selected as a tenant of the city of Busan’s Blockchain Offshore Firm Development Center. The company confirmed that it moved in recently on Jan. 2.Photo by Héctor J. Rivas on UnsplashFostering growth and collaborationThe Blockchain Offshore Firm Development Center is part of a project conducted by the Korea Internet & Security Agency (KISA) and the Ministry of Science and ICT and operated by Busan to create a special corporate cluster of blockchain firms, thus revitalizing the blockchain industry and nurturing a sustainable industrial ecosystem. "We are excited to be a new tenant at the Blockchain Offshore Firm Development Center,” said Kim Dong-hoon, CEO of Fingerlabs. “We will share our business know-how with other tenants and commit to joint growth. We will also actively participate in various programs provided by the center to contribute to Busan's leap into becoming a digital economy city." Various companies operating blockchain-related businesses outside of Busan were selected to be a part of the development center after a comprehensive overall evaluation of factors like technological facets, marketability and contributions to innovation. Corporate residents have access to various infrastructure and benefits, including facilities and programs at the Busan Blockchain Venture Convention, also dubbed “b-space”. Fingerlabs plans to participate in various programs led by the public sector such as councils, seminars and conferences to help Busan – notably the first regulation-free special zone for blockchain businesses in South Korea – foster its digital economy based on its expertise in the field of Web3.  Innovating Web3 solutionsFingerlabs has grown to become one of the country’s major blockchain companies through its varied services and products, which are provided to corporate clients like SK Planet, Lotte Home Shopping and SK Networks. In particular, it recently launched Bling, a participatory Web3 membership platform that allows businesses to create and manage NFTs that are linked to membership-only benefits. The company also operates a Web3 content distribution hub called Xclusive and Favorlet, an NFT wallet and customer management service. 

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Web3 & Enterprise·

Aug 10, 2023

Japanese Startup Drives Asian Digital Payment Network Initiative

Japanese Startup Drives Asian Digital Payment Network InitiativeSoramitsu, a pioneering fintech developer from Japan that focuses on blockchain-based solutions, is spearheading an initiative aimed at constructing a seamless cross-border payment system for Asian countries.Photo by Conny Schneider on UnsplashCBDC project involvementAt the core of this emerging international network is Cambodia’s central bank digital currency (CBDC), Bakong, which has garnered increasing attention for its potential to revolutionize digital payments within the region.Soramitsu has played a pivotal role in facilitating the issuance of Asian CBDCs, supporting both Cambodia’s Bakong and Laos’ Digital Lao Kip. Notably, Bakong has already demonstrated its prowess by facilitating QR code-based digital transactions between Cambodia and neighboring nations such as Malaysia, Thailand, and Vietnam. As of the close of 2022, Bakong boasts an impressive user base of 8.5 million individuals and has facilitated approximately $15 billion in payments.Replicating Cambodian CBDC successTokyo-based news outlet Nikkei reported on Tuesday that the firm’s strategic focus is now on replicating the success of Bakong by enabling comparable cross-border payments between India, China, Laos, and potentially Japan. To this end, Soramitsu’s initial step involves establishing a dedicated Japanese exchange platform for stablecoins.The envisioned system would enable streamlined transactions between countries, converting payments denominated in one CBDC to a stablecoin pegged to the recipient’s currency.Low transaction feesA key advantage of this innovative framework lies in its remarkably low transaction fees. By circumventing conventional interbank networks and intermediary banks, stablecoins can be directly transferred with minimal overhead costs.Although the precise fee structure for the stablecoin exchange remains under consideration, Soramitsu envisions a nominal charge, likely in the range of tens of yen per transaction — a fraction of the cost associated with conventional cross-border transfers.While exchanging stablecoins issued on the same blockchain is straightforward, the challenge arises when dealing with stablecoins issued on disparate blockchains. Soramitsu is actively collaborating with Mitsubishi UFJ Trust and Banking, one of the world’s largest financial services groups, and other prominent partners in Japan to develop the intricate exchange infrastructure necessary to facilitate such cross-blockchain transactions.Japan’s payment landscape received a significant boost in June with the implementation of revisions to the payment law, enabling banks to issue stablecoins. In line with these regulatory changes, local startup JPYC and regional banks are poised to launch yen-denominated stablecoins, some of which are anticipated to debut by 2024.Soramitsu’s vision for constructing a robust cross-border payment network has culminated in the formation of a dedicated project team. Collaborating with Tokyo-based digital services firm Vivit and the Tama University Center for Rule-making Strategies, Soramitsu is also exploring partnerships with major e-commerce platforms to maximize the network’s reach and impact.The underlying motivation is to harness the potential of CBDCs and stablecoins to bridge the gap between Japanese small and medium-sized enterprises and individuals and businesses in Southeast Asia. Given the region’s high smartphone penetration and limited access to traditional banking services, this initiative could prove transformative, granting previously underserved populations greater financial inclusion.

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