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Korean Pharma and Running App Employ NFTs to Promote Fatigue Relief

Web3 & Enterprise·April 26, 2023, 9:37 AM

Daewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.

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©Pexels/Anna Shvets

 

Unique NFT Illustrations

For the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.

Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.

 

Millennial and Gen Z runners

Daewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.

 

NFTs as marketing strategy

NFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.

Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

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Web3 & Enterprise·

Aug 08, 2023

OPNX Makes a Play for Struggling Crypto Lender Hodlnaut

OPNX Makes a Play for Struggling Crypto Lender HodlnautIn a strategic move OPNX, the crypto claims trading platform associated with the founders of failed Singaporean crypto hedge fund Three Arrows Capital (3AC), is eyeing the acquisition of Hodlnaut, a beleaguered crypto lender currently undergoing court-supervised restructuring in Singapore.Photo by Meriç Dağlı on UnsplashCompelling offerThat’s according to a person familiar with the matter cited by Bloomberg News on Sunday, together with a term sheet seen by Bloomberg. It’s understood that OPNX has presented a compelling offer to infuse Hodlnaut with a much-needed capital injection of approximately $30 million worth of FLEX digital tokens.These tokens are closely tied to CoinFLEX, a trading platform that ran into difficulty in 2022, co-founded by Mark Lamb and Sudhu Arumugam. The Seychelles-based company rebranded and relaunched as OPNX earlier this year with the 3AC founders on board. The FLEX token holds a current market valuation of around $647 million, according to CoinGecko data.Partial creditor payoutThe OPNX proposal aims to fund a partial creditor payout to facilitate the resolution of pending claims. This proposal comes on the heels of efforts by Hodlnaut’s directors to reach out directly to its users, a move that was met with objections by the interim judicial managers overseeing Hodlnaut’s restructuring. A letter dated July 29 from the administrators confirms this development.Under the terms of the deal outlined in a term sheet, OPNX’s capital injection through FLEX tokens would translate into a 75% ownership stake in Hodlnaut. The restructuring plan, if approved by creditors, would see these creditors receiving 30% of their claims in FLEX and other tokens. Alternatively, they would be entitled to a pro-rata payment of up to 95% of the total available corporate assets, whichever is more favorable to them.Hodlnaut, headquartered in Singapore with operations also in Hong Kong, got caught up in crypto market turbulence, leading to a suspension of withdrawals a year ago. Subsequently, it embarked on a court-monitored restructuring journey in Singapore. Neither Hodlnaut nor its judicial managers have provided immediate comments on the OPNX bid.The founders of Hodlnaut, Simon Lee and Zhu Juntao, had earlier proposed a business sale as a preferable alternative to liquidation. This proposal aimed to provide better outcomes for creditors, who had initially expressed preference for liquidation over a proposed restructuring plan earlier in the year.OPNX reprimandThe journey of both OPNX and Hodlnaut is also marked by legal and regulatory challenges. In April, authorities in Dubai reprimanded Su Zhu, Kyle Davies, Mark Lamb, OPNX’s CEO Leslie Lamb, and Sudhu Arumugam for operating and promoting OPNX without the required local license. Meanwhile, the liquidators of 3AC have alleged a lack of cooperation by Zhu and Davies, as they seek to recover $1.3 billion from the duo, reflecting the losses preceding the fund’s downfall.The 3AC founders recently claimed that they would donate OPNX profits to 3AC creditors. However, Kyle Davies is fighting the efforts of the 3AC liquidator to reclaim funds from the founders.

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Markets·

Jan 09, 2024

The coming crypto bull run ‘an Asian story’

Australian venture capitalist and founder of MHC Digital Group, Mark Carnegie, is optimistic about bitcoin's potential for a bullish trend, while believing that Asia will be the real force driving the market beyond the exchange-traded fund (ETF) approval hype in the United States.Photo by Hans Eiskonen on Unsplash$50,000 bitcoin retestIn a recent interview with CNBC, Carnegie expressed his belief that bitcoin is "clearly primed for a bit of a run and a retest to $50,000." The bitcoin unit price stood at around $43,600 at the time of the interview. At the time of writing, it’s weighing in at $46,773. While there’s likely to be considerable resistance in the leading cryptocurrency getting past the psychologically important $50,000 level, the digital asset is certainly heading in the direction that Carnegie had predicted. Looking ahead, Carnegie shared his short-to-medium-term outlook, stating:"So my feeling is short term, long, medium term, which is, you know, 30 to 90 days, probably a retrace." This suggests that Carnegie anticipates a positive trajectory for bitcoin in the coming months, likely as an initial response to a spot bitcoin ETF approval in the U.S. Last week a report from Singapore-based digital asset financial services firm Matrixport speculated that spot bitcoin ETF applications would be rejected as they have been over the past few years. Market risk factorsHowever, he also voiced concerns about the current state of the U.S. equity markets and potential recession indicators. Reflecting on the recent miss on payrolls, Carnegie commented:"I feel like that miss on payrolls last week makes me feel like there's a big flip. And everyone's going to start panicking about a recession." Despite the uncertainty in traditional markets, Carnegie remains optimistic about bitcoin's performance. When asked about the specific impact on cryptocurrencies, he admitted, "How's that going to affect crypto? I don't really know." In a blog post published last Friday, Arthur Hayes, the CIO of Hong Kong-based family office Maelstrom, similarly points to market turbulence in the short to medium term while remaining bullish on bitcoin over the longer term. An Asia-powered bull runCarnegie highlighted the influence of spot bitcoin ETFs and suggested inflows, noting that there are more net flows from Asia than the U.S. He stated:“You could easily see $50 - $100 billion in net new flow out of Asia this year, and if that happens..!” He mentioned the anticipation of approximately $5 billion waiting to come into the U.S., characterizing it as substantial but perhaps not as impactful as expected in the short term. "It's an Asian story this time round,” Carnegie claimed. Carnegie also expressed a preference for bitcoin over Ethereum in the current financial landscape. He stated:"Bitcoin feels more solid to me at the moment. So on a relative basis, I can talk like I can talk to you. I feel like for the next little while, Bitcoin feels better to me than Ethereum." Mark Carnegie's positive outlook on bitcoin's potential rally to $50,000 aligns with his preference for bitcoin over Ethereum in the current market conditions, despite concerns about the broader economic landscape.  

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Web3 & Enterprise·

Aug 24, 2023

Bithumb META Offers Metaverse Fashion Experience at Preview in Seoul 2023

Bithumb META Offers Metaverse Fashion Experience at Preview in Seoul 2023Bithumb META, the metaverse subsidiary of leading South Korean cryptocurrency exchange Bithumb, is participating in the 24th annual Preview in Seoul 2023, Korea’s largest international textile fair organized by the Korea Federation of Textile Industries. The company is using its metaverse, Naemo World, to present the integration of fashion into the metaverse and vice versa.Photo by Amanda Vick on UnsplashFashion’s future unveiledUnder the theme of “Dramatic Core,” this year’s Preview in Seoul is the largest to date with 746 booths from 14 countries participating. Participants are responsible for showcasing materials, textiles, and machinery that represent a future of elevated value.In particular, the digital fashion zone features prominent tech companies from both Korea and abroad and showcases the future of the textile fashion industry’s expansion into the metaverse. Visitors can experience firsthand fashion in the metaverse through artificial intelligence (AI) and augmented reality (AR) technologies.Envisioning fashion in the metaverseTo shed light on the future of digital fashion commerce, Bithumb META created a setup where visitors can dive into Naemo World to virtually replicate real-world environments and items — such as clothing made of high-quality garments — through digital twin technology.Attendees can customize their avatars and explore the brand halls of fashion brand Hazzys and athletic gear brand HEAD in Naemo World. They will also be led through a realistic shopping experience within the metaverse — this includes the entire process, from trying on clothing pieces featured in the brands’ 2023 fall/winter season collections to ordering and purchasing products and getting them delivered in the real world.“At this year’s Preview in Seoul, Bithumb META unveiled some of the blueprints for the future of Naemo World’s integration with real-world products and services,” said Bithumb META CEO Cho Hyun-sik.He added that the company would continue to expand and develop Naemo World’s ecosystem to be used for various purposes.Bithumb META also contributed to the planning and development of an ultra-realistic, three-dimensional showroom using Unreal Engine 5, a real-time 3D creation tool developed by Epic Games.Preview in Seoul 2023 is currently being held at Starfield COEX Mall in southern Seoul until Friday.

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