Korean Crypto Exchanges Promote Horizontal Cultures to Attract Job Seekers

Binance Set For Japanese Market Re-Entry With 34 Token ListingsBinance, the world’s largest cryptocurrency exchange, is gearing up to re-enter the Japanese market with a bang on August 14. According to a report published by local crypto media outlet Coinpost, Binance Japan is set to immediately list an impressive 34 tokens.The move will put Binance ahead of its domestic rivals, as the offering will be the most extensive in terms of the selection of tokens made available to Japanese customers.Photo by David Edelstein on UnsplashBNB token offeringIn addition to that, Binance intends to make its native token, BNB, available in Japan for the first time. Exchange tokens have proven to be controversial in recent times. In November 2022, FTX’s reliance on their native token FTT caused a run on the exchange which Binance started once it started to sell off the token. Similar concerns have been expressed ever since about a similar reliance within Binance relative to its BNB token.The expansion into Japan will likely prove a tonic for Binance, given the difficulties it has experienced in other markets recently. Regulatory pushback has forced Binance out of markets such as Germany, Belgium, the Netherlands, and Cyprus over the course of the past three months.The company has been actively working to comply with Japan’s regulatory environment. In a Twitter video posted in July, Changpeng Zhao (CZ), Binance’s Founder and CEO, expressed his excitement about re-entering the Japanese market. He praised Japan’s clear and progressive approach to crypto regulations, citing the well-established framework that dates back to 2017, as well as recent developments, including the opening up of crypto listing frameworks and the passing of stablecoin regulations in June.Roadmap to market re-entryBinance’s journey back into Japan started in November 2022 when it acquired 100% ownership of Sakura Exchange BitCoin (SEBC). The acquisition paved the way for Binance to be regulated by the Japan Financial Services Agency (JFSA). As part of this move, SEBC underwent a name change, rebranding itself as Binance Japan Inc. The company then announced in May its plans to re-enter the Japanese market.The re-entry comes after the JFSA had previously issued warnings in 2021 against Binance for operating in the country without proper registration. Now, with the acquisition of SEBC and its regulatory compliance, Binance has gained a foothold in the Japanese market once again.Binance Japan aims to provide a comprehensive suite of services to its Japanese customers. New users can access spot trading, Earn products, and the NFT marketplace, while existing customers can migrate to the local subsidiary starting August 14. The token offerings include a diverse range of assets, and the addition of BNB presents exciting opportunities for traders and investors in Japan.Rival exchanges such as Coinbase and Kraken have decided to halt their operations in the country as they struggled to adjust to Japanese market conditions. The move by Binance to re-enter Japan’s market will be closely watched to see if it can succeed where others have failed.

Japan is moving aggressively to cement its status as a global hub for digital assets. A decisive election victory for the ruling party has cleared the legislative runway for sweeping crypto tax reforms, while the country's largest financial institutions are simultaneously preparing to test blockchain-based securities trading. For global investors, these developments signal a deepening integration of blockchain technology into Japan's traditional financial infrastructure.Photo by PJH on UnsplashElection win seen as pro-cryptoPrime Minister Sanae Takaichi’s Liberal Democratic Party secured a majority in the recent general election. According to local media outlet CoinPost, the digital asset industry views this political stability as a positive signal, as pro-crypto initiatives such as a tax overhaul might otherwise have faced legislative obstacles. Currently, crypto profits in Japan are classified as miscellaneous income and taxed at punitive rates of up to 55%. Under the proposed framework, digital assets would be reclassified under the Financial Instruments and Exchange Act and become subject to a flat 20% capital gains tax, bringing them in line with traditional equity investments. However, officials have noted that full implementation will require a preparation period of approximately two years to ensure exchanges and self-regulatory organizations can fully adapt to the new legal framework. Additionally, Prime Minister Takaichi’s expansionary fiscal policies are expected to drive risk-on market sentiment. For foreign investors, any potential yen depreciation resulting from these macroeconomic policies could inflate yen-denominated crypto prices, creating unique arbitrage opportunities. Brokerages pilot blockchain tradingSeparately, according to a Nikkei report, Japan’s top brokerages—Nomura and Daiwa—are partnering with the nation’s three megabanks (Mitsubishi UFJ Financial Group, Sumitomo Mitsui, and Mizuho) to launch a blockchain-based securities trading platform, in a bid to modernize the country’s capital markets. The project will allow investors to buy and sell stocks, government and corporate bonds, and mutual funds using fiat-pegged stablecoins. The pilot is slated to begin this month, with a commercial rollout targeted for the coming years. This stablecoin initiative bypasses traditional exchange hours, enabling continuous trading and real-time settlement. While the U.S. recently transitioned to a next-day settlement cycle, moving to instant blockchain settlement would allow Japan to leapfrog Western markets and eliminate time-zone friction for foreign capital. The move aligns with a broader push by Japanese corporate giants to utilize stablecoins for both wholesale and retail transactions. Regulators tighten cybersecurityIn a more recent report, CoinPost noted that the Financial Services Agency has drafted new guidelines aimed at upgrading the cybersecurity posture of domestic crypto exchanges, as part of efforts to safeguard Japan’s rapidly expanding digital economy. The regulator cited a shift in the global threat landscape, warning that cold wallets alone are no longer sufficient against recent cryptocurrency breaches, which have involved hackers using sophisticated social engineering tactics and third-party partners as entry points for attacks. The proposed defense strategy centers on more rigorous security requirements, enhanced industry collaboration, and government-led stress testing. By year-end, all virtual asset service providers will be required to conduct formal cybersecurity self-assessments, while facing stricter regulatory scrutiny of third-party audits and security personnel. Additionally, regulators plan to conduct real-world penetration testing on select firms and share the findings across the sector to strengthen security overall. 

Japanese Security Token Platform Alterna Surpasses 10,000 Pre-RegistrationsAlterna, a Japanese real estate-focused security token platform operated by Mitsui & Co. Digital Asset Management (Mitsui & Co. DAM), has garnered over 10,000 pre-registrations ahead of its launch, according to a recent press release.Benefits for pre-registrantsPre-registrants for Alterna will be able to enjoy benefits such as preferential treatment in the selection process for projects upon its launch. The pre-registration window will remain open until May 8, 2023.Real estate of $1.7BMitsui & Co. DAM manages real estate properties valued at around 230 billion yen (~$1.7 billion), which will be gradually digitized into security tokens. The company will choose investments that offer greater stability compared to publicly traded stocks, focusing on large-scale real estate properties and infrastructure with consistent cash flows, such as rental income.More investment opportunitiesBy utilizing blockchain technology to issue security tokens, Alterna will enable retail investors to invest small sums in stable assets that were previously inaccessible. The platform has digitized its operations and developed an optimized system to reduce management costs. Additionally, it has gone paperless to provide convenience to its users. With a smartphone, users can complete the entire process, from opening an account to making an investment.Firm’s expansionSince the enactment of the revised Financial Instruments and Exchange Act in 2020, security tokens have gained traction as an investment vehicle in Japan. Mitsui & Co. DAM has launched four security token offerings, tokens from which are subject to tax benefits. As the firm expands its business, Mitsui & Co. DAM is also seeking talented individuals for various positions, including compliance, asset management, sales, and internships.Photo by Shubham Dhage on Unsplash