New Hong Kong dollar-linked stablecoin unveiled by Jingdong Coinlink

Lillius and Crypto.com Team Up for NFT Collaboration and Global MarketingLillius, a Korean artificial intelligence (AI) sports challenge app, has signed a business deal with global crypto trading platform Crypto.com to collaborate on a non-fungible token (NFT) project and global marketing strategies. The two companies will work together to promote Lillius’ platform mainly by issuing and distributing NFT rewards within the app.Elevating fitness with AILillius, set to launch its open beta service this month, is a mobile app where users can participate in exercise challenges that use AI motion detection technology to analyze their form while doing the movements. After they complete a given challenge, they can receive rewards based on the score they earn. Some of these challenges feature lessons from Korean Olympic medalists like taekwondo athlete Lee Dae-hoon, fencer Nam Hyun-hee, and wrestler Jung Ji-hyun.Photo by Huckster on UnsplashTo grow its platform, Lillius has also minted NFT figurines for iconic athletes such as table tennis player Ryu Seung-min, swimmer Park Tae-hwan, and archer Joo Hyun-jung, among others.Unlocking global Web3 sports experiencesUnder the new partnership, Crypto.com will be responsible for leveraging its global infrastructure to support Lillius’ broader global expansion and various marketing endeavors.“Our partnership with Crypto.com will expand access to Web3-based sports experiences for users around the world and serve as an important milestone in advancing our Web3 sports ecosystem,” said Julia Kim, CEO of Lillius. “We plan to enhance Lillius’ global competitiveness and lead the Web3 sports industry.”Crypto.com has consistently been participating in sports-related marketing projects and investing in such businesses as well. In 2021, it signed a naming rights agreement to change the name of the world-renowned sports and entertainment arena, the Staples Center, to Crypto.com Arena. It also became the first virtual asset platform to sponsor the 2022 FIFA Qatar World Cup. Furthermore, the platform has worked with some of the world’s biggest sports associations such as the UFC and Paris Saint-Germain F.C., playing a key role in bridging the gap between blockchain and sports. Its latest business agreement with Lillius comes as part of more concentrated efforts to enter the Korean market.“Through this partnership, we will cultivate the merging of sports and blockchain technology by providing Crypto.com’s 80 million users with a unique sports-related consumer experience,” said Patrick Yoon, CEO of Crypto.com Korea.

In a move that will likely further bolster the digital asset landscape in the United Arab Emirates (UAE) and the wider Middle East region, a collaborative venture between Bridgetower Capital and Deus X Capital is launching a digital asset platform in Abu Dhabi. With an initial investment of $250 million, Bridgetower Middle East, as reported by weekly regional business magazine Arabian Business, is poised to play a pivotal role in fostering institutional-grade digital asset infrastructure within the UAE and the broader Middle East and Gulf Cooperation Council (GCC) region. Cory Pugh, Chairman and CEO of Bridgetower, expressed his enthusiasm about the partnership, stating:“Staying true to our roadmap of global expansion and partnering with top companies, it’s a rare privilege to see Deus X and Bridgetower partner to create Bridgetower ME as one jointly owned, Abu Dhabi entity.”Photo by Kevin JD on UnsplashHeadquartered in ADGMHeadquartered in the Abu Dhabi Global Market (ADGM), Bridgetower Middle East aims to serve as the nerve center for digital asset activities, with a footprint extending to Dubai. The company's core mission is to inaugurate and manage an institutional-grade digital asset infrastructure platform, facilitating the rapid evolution of the digital asset business across the UAE and the region. Backed by significant self-funding, Bridgetower ME brings forth a wealth of expertise, with over $250 million of delegated assets earmarked for turnkey staking, coupled with extensive experience in digital asset management and capital deployment, courtesy of Bridgetower and Deus X. “We have tremendous respect for the UAE business culture and regulatory approach to digital asset infrastructure and look forward to investing resources to both incubate and bring new opportunities to the UAE,” remarked Pugh. Through its suite of services, Bridgetower Middle East aims to provide institutional clients with a secure platform for engaging in staking activities, facilitating transactions across major blockchain networks. In 2022 it partnered with Securitize to offer a Staked Digital Asset Security (SDAS) product on the Avalanche blockchain. Last year, it integrated the Lido liquid staking ecosystem within its own platform. Harnessing AI and blockchain capabilitiesFurthermore, Bridgetower ME is poised to elevate the capabilities of blockchain and artificial intelligence (AI) through its advanced AI GPU services tailored for blockchain networks. By leveraging its specialized data center infrastructure, Bridgetower ME seeks to augment computing capabilities for blockchain and AI applications, thus driving innovation within the digital asset ecosystem. In line with its commitment to nurturing the blockchain ecosystem, Bridgetower ME plans to spearhead private equity investments and support the incubation of startups in the UAE. Additionally, the company envisions the launch of a Web3 commerce platform, aimed at seamlessly integrating traditional businesses with digital assets. Through strategic collaborations with global consumer brands, art markets and sports organizations, Bridgetower ME aims to accelerate the adoption of blockchain technology on a global scale. Tim Grant, representing Deus X Capital, expressed his excitement about the collaboration, stating:“We are delighted to have the opportunity to work with Abu Dhabi to incorporate a company that is solely focused on making the country the global leader in digital assets and fintech.” 

South Korean NFT trading platform Eggverse has signed a strategic business agreement with blockchain gaming platform operator Weracle to target the global market for NFT-linked gaming and expand the ecosystem, according to local news site ZDNet on Thursday (KST). The two firms plan to sketch a business model and implement specific strategies to provide differentiated and more convenient gaming experiences for users by making trading NFTs faster and easier.Photo by Choong Deng Xiang on UnsplashCollaborative expansion"With our years of project experience with leading partners in each field and our in-house technology, we expect to create strong synergies in expanding the global gaming ecosystem of both companies," Eggverse said. "Through this collaboration, we will promote various types of Web3 games in new marketplaces. We expect it will yield the biggest progress among the events we plan to organize in the first half of 2024." Popularizing digital assetsBased in Singapore, Weracle provides a variety of services, including swapping its own governance token, Weracle (WERAC), and Weracle Wallet, which allows users to store and manage game NFTs. Eggverse, on the other hand, is known for its Web3-compatible service that allows customers to mint and resell real-life items like hotel vouchers and artwork as NFTs – the first of its kind in South Korea. Last November, the platform signed a business deal with Asian blockchain hub SPLabs to venture into the Southeast Asian Web3 market.