Malaysia Looking to Wean Itself Off Dollar Dependency

Amber Group Targets Trust in Web3 Via Thoughtworks PartnershipSingapore-based Amber Group, a leading digital asset service provider in crypto-related infrastructure, products and trading, has announced a partnership with global technology consultancy Thoughtworks.© Pexels/Palu MalerbaAI-led product offeringThe strategic partnership has been formed between the two entities in an effort to develop innovative security solutions that can enhance transparency and trust in Web3. It’s envisaged that in meeting this objective, product development will rely heavily on artificial intelligence-based technology.In a press release on Wednesday, Amber Group’s Head of Web3 Security, Dr. Chiachih Wu, said that the partnership allows the firm to provide its clients with “even more comprehensive and cutting-edge security solutions, such as automated software testing and AI-powered vulnerability detection.”Leveraging software design and security expertiseSong Zhang, Global Service Lines Lead at Thoughtworks believes that in order to advance the development of a next-gen internet, Web3 has to use “sophisticated engineering practices and scientific methods to address crucial issues caused by decentralization.” Zhang cites issues such as compliance, privacy and security. He believes that through the collaboration both firms can contribute to leverage their respective software design and security expertise, and in that way, tackle these challenges.“By using new technology and tools, we aim to create applications and new standards that promote the construction of a healthy, transparent, open, inclusive and responsible Web3 ecosystem,” he stated.Strategic realignmentThis is not the first strategic departure Amber Group has taken recently. Earlier this month the Singapore-based firm was said to be mulling over the sale of its Japanese crypto lending subsidiary. It’s understood that the proposed move would help the company to streamline its operations and focus on its core markets.Launched in 2018 as a joint venture with Japanese financial services conglomerate SBI Group, the Amber Japan crypto lending business had failed to gain traction in a difficult Japanese market.The firm acts as a liquidity provider, miner and validator on over 70 digital asset exchanges, applications and networks. Earlier this year it took the decision to cut headcount, in the process reducing staffing at its Hong Kong office by 40. Last December the firm shuttered WhaleFin, its crypto exchange business.The collapse of crypto exchange FTX in November 2022 had a knock-on effect on some of the firm’s products and customers. 10% of its trading capital was held with FTX when the exchange collapsed. Additionally, a number of the firm’s products would have experienced significant drawdowns without the company taking action. In response, Amber raised $300 million in a Series C funding round to overcome that challenge.Those events are likely to have been key in terms of the company subsequently taking a strategic approach of focusing on core business operations and partnerships like this one that it has just announced with Thoughtworks. Undeterred by the challenges, the company still focuses on becoming a category leader in the industry.

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

Circle Makes Inroads in Singapore with License AwardCircle Internet Financial’s Singapore entity, Circle Internet Singapore, has received a full license from the Monetary Authority of Singapore (MAS) to provide digital payment token services in Singapore. This major payment institution (MPI) license will enable Circle Singapore to offer cross-border and domestic money transfer services through its Circle account.Photo by Timo Volz on PexelsMajor Payment Institution (MPI) licenseThe company announced the milestone achievement via a press release published on Monday. The MPI license enables Circle to offer institutional customers access to USDC, a leading US dollar stablecoin issued by the company. With the license approval, Circle Singapore can now fully utilize the expertise of its corporate affiliates to drive innovation, expand its offerings, and provide more value to its clients and stakeholders.The granting of the license follows the in-principle approval received by Circle Singapore in November last year and the subsequent opening of its office in May. The company recognizes the importance of Singapore in its global expansion strategy and its mission to promote global economic prosperity through seamless value exchange.Jeremy Allaire, Co-Founder and CEO of Circle, expressed the significance of Singapore in Circle’s expansion plans and the goal of facilitating frictionless value exchange. The company aims to leverage its licensed status to contribute to Singapore’s digital payment ecosystem positively.Pursuing overseas expansionWith ongoing regulatory turmoil in the United States right now in relation to the treatment of digital assets, no doubt Circle, just like many other leading US digital asset companies, sees the benefit in diversifying geographically. In turn, that feeds into the importance Allaire affixes to this Singapore expansion: “Singapore is integral to Circle’s global expansion and mission in raising global economic prosperity and through the frictionless exchange of value.”There has been a flurry of activity in terms of large crypto sector players establishing a greater foothold in Singapore in recent months. Last week, global crypto trading platform Crypto.com was granted an MPI license by MAS.Coinbase, the US-headquartered crypto exchange business that was sued earlier this week by the Securities and Exchange Commission (SEC) in the United States, took the decision to expand its product offering in the Singapore market last month. Another US-based crypto business, Gemini, has decided to expand its Singapore operation with a view towards growing its institutional and retail customer base.Tribe collaborationEarlier this year, Circle Singapore collaborated with Tribe, the first government-supported blockchain ecosystem builder in Singapore. Together, they launched a training and support program designed to nurture and upskill Web3 developer talent in the region. This initiative aligns with Singapore’s focus on promoting blockchain technology and nurturing a skilled workforce capable of driving the growth of the digital economy.With its full license, Circle Singapore is well-positioned to strengthen its presence in the Singaporean market and offer enhanced digital payment token services to institutional customers. The license also demonstrates the company’s commitment to compliance and regulation in the evolving landscape of digital finance.As Circle Singapore expands its operations and explores further innovations, it will continue to contribute to Singapore’s reputation as a leading global fintech hub. The company’s focus on promoting global economic prosperity aligns with Singapore’s vision of becoming a smart financial center and a pioneer in digital innovation.