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Exploring the motivations behind Crescendo’s multi-million dollar investment in LINE NEXT

Web3 & Enterprise·December 15, 2023, 7:35 AM

In a move that has made headlines as the largest investment made in the Asian blockchain and Web3 industry this year, Seoul-based private equity firm Crescendo Equity Partners has decided to invest $140 million in LINE NEXT, the NFT business arm of Tokyo-based Internet giant LINE Corporation. According to South Korean news outlet DealSite, this can be seen as a strategic decision to leverage LINE’s global network, which dominates the Japanese market. Considering Crescendo’s track record of successful investments in various IT companies, the industry is keen to see whether the firm can replicate this success in the rapidly growing blockchain sector.

Photo by Pepi Stojanovski on Unsplash

 

Consortium takes control

According to the South Korean Financial Supervisory Service’s (FSS) Data Analysis, Retrieval and Transfer (DART) System on Thursday (local time), Crescendo’s special purpose company (SPC) established to manage the LINE NEXT investment dubbed Ludwig Holdings will act as a third party in the investment by providing KRW 130 billion in paid-in capital. Other financial investors will also contribute KRW 52 billion through a consortium formed with Crescendo, bringing the total investment amount to KRW 182 billion, or approximately $140 million.

As a result of this capital increase, 795,401 new shares will be issued. Crescendo’s consortium will thus secure a 50% stake plus one more share, making it the largest shareholder group. However, among individual shareholders, LY Corporation will maintain its position as the single largest shareholder. The existing number of shares was 795,400. Crescendo plans to utilize its third fund, which raised KRW 1.1 trillion in 2021, to provide the funds by next February.

 

Smooth transition

Although the consortium has become the largest shareholder group, there is no indication of an immediate change in LINE NEXT’s current management board. This decision is likely because blockchain development companies should be run by executives who are familiar with the unique ins and outs of the blockchain industry. The firm’s current CEO, Ko Young-su, is an IT expert who had been responsible for financial technology (fintech) operations at LINE Corp.

 

Web3 expansion

Through the investment, LINE NEXT plans to popularize Web3 by expanding its global platform and developing new services. This includes DOSI, a global mobile NFT marketplace app for trading digital products, which will be integrated with LINE’s Japanese NFT marketplace LINE NFT. DOSI’s launch is scheduled for January next year.

 

Navigating uncharted territory

Many believe that LINE NEXT’s ambitions for dominating the blockchain sector aligning with Crescendo’s tradition of investing in promising IT companies is sufficient justification for the major funding decision. However, some observers find the development surprising, considering the fact that it is rare for private equity firms in Korea to make such large investments in blockchain firms — an industry that has mostly been an unpopular choice for investors, likely due to its close association with crypto assets. Indeed, Crescendo’s interest in the company may have been partly driven by the fact that it is more focused on blockchain technology itself rather than crypto.

“Crescendo seems to have focused on LINE’s global network, which pushed it to invest in its subsidiary. Considering the popularity of NFTs and other related projects last year, expanding this area of business seems plausible,” said an anonymous source from the investment banking industry. “Peter Thiel [the billionaire entrepreneur and venture capitalist who sponsored Crescendo] is known to have a keen interest in blockchain technology and is actively making investments in the sector, which probably made the decision-making process much smoother.”

This development signifies yet another shift in the evolving business landscape, where parts of the industry that have not been traditionally associated with blockchain are increasingly recognizing the potential of its role in the future of industry and technology.

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Web3 & Enterprise·

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Late Korean artist Lee Jung-seob’s ‘Bull’ NFT on auction at OpenSea

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Policy & Regulation·

May 24, 2023

Chinese Fentanyl Producers Taking Payment in Crypto

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Web3 & Enterprise·

Jun 24, 2025

OKX mulls U.S. IPO

OKX, a global crypto exchange, is understood to be considering carrying out an initial public offering (IPO) in the United States. That’s according to a report published by The Information on June 22. The development indicates changing fortunes for the firm in North America. In February, the company agreed to pay a fine of $84 million and surrender revenues earned through U.S. customers of around $420 million to the U.S. Department of Justice (DoJ). Photo by appshunter.io on Unsplash‘New era for OKX’The DoJ had taken action against the crypto exchange on the basis of allegations of unlicensed money transfers. Having put this matter behind it and in taking advantage of a more positive regulatory approach to the crypto sector in the U.S. by the Trump administration, in April OKX relaunched its service offering in the U.S. The company described the newly launched service as a “new era for OKX in the U.S.” Another consequence of that positive regulatory approach in the U.S. has been a renewed interest from crypto companies in pursuing IPOs. Yueqi Yang, a reporter with The Information, stated on X: “From IPOs to crypto treasury stocks, crypto is booming right now, but the rally is playing out in the stock market, at valuations that even surprised industry insiders.” USDC stablecoin issuer Circle (CRCL) executed its IPO on the New York Stock Exchange (NYSE) on June 5. Circle’s experience is likely to be encouraging for other crypto firms considering going public. Since going public, the company’s stock has surged by more than 675%. Circle raised in excess of $1 billion with an IPO share price of $31. During Monday’s trading, the company’s market cap exceeded that of Coinbase (COIN). The current market environment has encouraged other crypto firms to follow suit. In March, American crypto exchange platform Gemini filed confidentially for an IPO. Bullish has also taken this option, according to reports earlier this month. Kraken, another global crypto exchange platform, has indicated that it intends to pursue an IPO in Q1 2026. OKB token holder fearsNews of OKX’s intentions to go public has led to crypto community discussions surrounding the use of an exchange token as a means of fundraising versus a traditional stock market listing. OKX launched OKB, its native token, in March 2018.  Commentators have pointed out that those who invest in traditional shares will have access to more liquid markets whereas platform token liquidity is oftentimes concentrated on that specific exchange. Some OKB token holders fear that following the IPO, their token will be sidelined or abandoned. OKX has been working towards expanding across various regional markets recently. Last year it launched OKX TR to cater towards the crypto community in Turkey. It also acquired trading licenses in Singapore and the United Arab Emirates (UAE).  It emerged last week that the company had launched its services in Germany and Poland having acquired regulatory approval in both countries.  OKX was first founded in Beijing in 2013, later moving its headquarters to the Seychelles due to regulatory changes in China.

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