NEOPIN teams up with Project SEED to propel growth of Web3 gaming ecosystem

OKX NFT Marketplace hits the front on trading volumeIn the non-fungible token (NFT) space, OKX’s NFT marketplace has emerged as the leader in daily trading volume, surpassing long-standing frontrunners such as OpenSea, Blur and Magic Eden.According to data from decentralized applications (DApp) tracker DappRadar, on Dec. 18, the OKX NFT Marketplace had recorded a 24-hour trading volume of $50 million. In more recent trading, that has reduced to around $35 million. Nevertheless, it maintains its lead over its main competitors, whose combined 24-hour trading volume stands at approximately $24 million.Photo by Kanchanara on UnsplashOrdinals driving volume uptickThe surge in trading volume can be attributed to OKX’s support for Bitcoin Ordinals NFTs and BRC-20 tokens. Notably, the NFT transaction volume on Bitcoin experienced a substantial increase, reaching $121.8 million between Dec. 10 and Dec. 17.Unlike traditional NFTs, Ordinals do not rely on smart contracts pointing to a digital asset. Described as digital artifacts by developer Casey Rodarmor, they lack smart contract features, making their trading reliant on decentralized exchanges and wallets.The Ordinals protocol has been made possible by the Bitcoin Taproot upgrade, which was implemented in November 2021. The upgrade allows digital files to be inscribed on satoshis, the smallest monetary denomination on the Bitcoin network, each with a unique number or ordinal.Strategic focus on BRC-20The OKX NFT Marketplace’s strategic focus on the BRC-20 token standard has also played a role in its success. Collaborating with UniSat, a developer of Ordinals wallets, OKX created an indexing mechanism for BRC-20 transactions built on ordinal inscriptions, further solidifying its position in the market.The Ordinals protocol has not been without controversy, with some, including Adam Back, CEO of Blockstream, criticizing it as a misuse of Bitcoin transaction blockspace. Despite the controversy, Ordinals have gained momentum, contributing to $367 million in sales volume on the Bitcoin network, surpassing Ethereum and Solana.Ordinals and the BRC-20 standard have generally been a boon for Bitcoin miners, boosting their revenues through increased fees. This incentivizes miners to secure the network. Over 49 million transactions have resulted in over 2,250 BTC in transaction fees. Around 6 p.m. UTC on Monday, bitcoin fees are averaging out at $38.43 per transaction.Beyond Bitcoin Ordinals, the broader NFT space has seen a resurgence, with the collective volume nearing $1 billion in November. During that month, the average value of NFT transactions experienced a notable 114% increase, rising from $126 to $270. This suggests a willingness among users to engage in higher-value trades compared to previous months.Speaking with The Block, Nick Ruck, COO of ContentFi Labs, a community-owned Web3 tool suite, had this to say on the development:“OKX has become the number one NFT marketplace after enabling trading of BTC Ordinals NFTs. Blur and OpenSea have not yet allowed trading of these Bitcoin-based NFTs, so they’ve started to fall behind in terms of volume due to the huge demand of Ordinals.”

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.  

Japan’s Hokkoku Bank to Launch Local Digital Currency in SummerEarlier this month, Hokkoku Bank, a Kanazawa-based bank in Japan, announced its collaboration with Suzu City, local community-based credit union Kono Shinkin Bank, and blockchain service provider Digital Platformer to launch a local digital currency in Suzu, Ishikawa Prefecture this summer, according to CNET Japan.Promoting cashless transactionsThe digital payment system aims to promote cashless transactions in the local area and digitize Suzu’s customer rewards program, enhancing capital flow and productivity. The local digital currency service for citizens, Suzu Tochituka, and the retail customer rewards program, Suzu Tochipo, are set to launch in the summer of 2023.By winter 2023, Hokkoku Bank plans to issue the stablecoin Suzu Tochika for use within Suzu. Retail stores will be charged a 0.5% fee for transactions made with Suzu Tochika.Photo by Ivan Samkov on PexelsFrom city to prefectureFollowing its services in Suzu, Hokkoku Bank intends to form an alliance with towns in Ishikawa and leverage blockchain interoperability to introduce Ishikawa Tochika, a digital currency for use across the entire prefecture. This project’s goal is to establish a payment system that encompasses all financial institutions. In Suzu and Okunoto, both Kono Shinkin Bank and Hokkoku Bank will cooperate to distribute and promote the payment system.Other regionsTowns and local financial institutions in other regions are also committed to collaborating on local digital currency promotion to enhance residents’ convenience, streamline administrative work, and boost productivity. To ensure security, Digital Platformer’s new blockchain-powered payment system Shiki will record and manage transaction data, offering high traceability and protection against forgery and counterfeit.