High-profile sports sponsorships driving Crypto.com user base expansion

Korea’s Content Industry: Thriving Amidst Global Tech Advancements and Ambitious Plans“The global competition driven by the Internet and network platforms, artificial intelligence (AI), the metaverse, blockchain technology, and other unprecedented advancements in content technology is ushering in a new era,” Director Jo Hyun-rae of the Korea Creative Content Agency (KOCCA) said in his speech during the 10th annual South Korea Cultural Contents Forum at the Josun Palace Hotel in Seoul on Wednesday, where authorities from various agencies gathered to discuss the prospects, challenges, and hopes for the nation’s content industry.Photo by Ethan Brooke on UnsplashImportance of creative foundations and collaborative effortsJo emphasized his belief that the industry should be built on a foundation of creative talent, rich infrastructure, and financial resources, saying that the agency is actively pushing projects to provide production and financial support in the face of limited resources.“I believe that the creativity and spirit of ambition in our content industry, along with the support and efforts of our people, government, and media, including the Financial News, are shaping the status of K-content today,” he said.Growth and government initiativesAccording to the Ministry of Culture, Sports, and Tourism (MCST), the Korean content industry has seen remarkable growth over the past decade. Last year, the size of the industry exceeded KRW 148 trillion (approximately $111 billion), a growth of about 70% compared to ten years ago.Last year’s content-related exports also amounted to $13.3 billion, far surpassing the $10 billion scale of secondary battery exports and $8.1 billion in home appliance exports. “The Ministry recognizes the economic importance and potential of the content industry and is actively promoting comprehensive support measures to utilize it as an instrument of our national strategy, just like the semiconductor industry,” said Park Sung-won, Vice Minister of the MCST. He also mentioned plans to boost governmental support to encourage active investment in the industry and stimulate the creation of globally competitive works.“Even amid an overall economic downturn, the growth of K-content exports continues, which plays a significant role in our economy,” said Byun Dong-shik, President of local news outlet Financial News. “In light of this forum, I hope that the Korean cultural content industry, and our nation’s economy as a whole, can take another quantum leap forward.”

South Korean cybersecurity firm AhnLab’s blockchain arm, AhnLab Blockchain Company, is working with Web3 performing arts platform Metacultures to offer free limited edition NFTs to all visitors of the "School of Rock" musical world tour’s show in Seoul, according to local news outlet Etoday on Monday (KST). The NFTs will be issued via AhnLab Blockchain Company’s digital Web3 wallet, ABC Wallet. As a non-custodial wallet, this service uses multi-party computation to support multiple blockchain networks including Ethereum, Polygon and Klaytn.Photo by Gwen King on UnsplashPreserving memories"We aim to offer a way for Korean fans of the 'School of Rock' musical to preserve the special experience of the performance with this NFT," said Lim Joo-young, Business Leader at AhnLab Blockchain Company. "We will continue to carry out various projects based on blockchain technology at various events." Visitors who wish to receive the NFTs can scan the QR code provided at the performance venue and register an ABC Wallet using their social media accounts on the linked site, after which the NFT will be automatically issued to their wallets. "We are glad to be able to provide NFT products for the 'School of Rock' musical to the audience through ABC Wallet, which boasts excellent security. We look forward to various security-based collaborations with AhnLab Blockchain Company in the future," said Lee Sang-woon, CEO of Metacultures. Show detailsThe ongoing performance will be held until March 24 at the Seoul Arts Center’s Opera House in Seocho-gu, Seoul.

Blockchain-powered donation platform collaborates with NPO Yana to hold charitable bazaarCherry, a blockchain-powered donation platform, is set to hold a bazaar with non-profit organization (NPO) Yana at POSCO CHANGeUP GROUND in Seoul from Friday to Saturday. The objective of this event is to support children’s homes and care leavers.Photo by Markus Winkler on UnsplashMedical expense support for children’s homesThe bazaar is being organized by ongoing sponsors of Cherry and Yana. This event will feature sales of corporate-sponsored items, with the proceeds dedicated to assisting with medical and various other expenses at children’s homes and for those who have left care. Visitors can look forward to an array of products from companies like Solideo Systems, Jungsaemmool Beauty, Esther Formula, and Rebuy For You. Moreover, the bazaar will showcase a collection of dresses and cherished items from celebrated personalities, including actresses Shin Ae-ra and Park Jin-hee, comedian Park Na-rae and Kpop singer Sandara Park.In addition to sponsored items, the bazaar will offer a wide range of items, including clothing, shoes, cosmetics, eyewear, and food. A representative from Cherry mentioned that all the vendors have committed to donating a part of their sales proceeds. This arrangement allows visitors to enjoy their shopping experience while also contributing to socially responsible consumption, as their purchases will lead to donations.Attendance at the bazaar is priced at KRW 10,000 (approximately $7.7), and registration for the event is available through the Cherry app. For those unable to attend in person, there’s still an opportunity to contribute by purchasing a ticket, allowing for donations from anywhere around the world.Blockchain transparencyCherry is Korea’s first blockchain-based donation platform, designed to foster a culture of transparent donations by recording all donation flows on the blockchain. Since its inception in 2019, the platform has attracted over 380 donor organizations running more than 1,900 campaigns. The cumulative donations have surpassed KRW 11 billion.Yana allocates 100% of its donations to support projects for children’s homes and individuals transitioning out of care. This commitment to transparency in their donation processes is facilitated through the use of the Cherry platform.