Central Asian republics work towards crypto bank & crypto hub development

Emurgo Looks to Fill in Missing Cardano Ecosystem ComponentsEmurgo, the Singapore-based commercial arm and a founding entity of the Cardano blockchain network, plans on working towards filling in the gaps relative to needed Cardano ecosystem components.So said Emurgo Founder and CEO Ken Kodama, in a recent discussion with Andrew Fenton, the Editor of Cointelegraph’s magazine. Emurgo is one of the three entities governing Cardano and has taken on the task of addressing what it perceives as “missing” components in the Cardano blockchain when compared to other leading blockchains.Photo by Traxer on UnsplashAddressing 21 categoriesKodama outlined a strategic shift in Emurgo’s approach, describing it as a transition to a venture studio model to address 21 specific categories that he and his team believe require attention. According to Kodama, the solutions to these gaps will either be built by Emurgo themselves or sourced through investments, hackathons, or grants to incentivize developers within the Cardano community. Kodama stated: “So, that’s what we need to focus on, shifting from where we are today into a venture studio model.”One area that the Emurgo CEO is looking to address is the need to introduce layer 2 solutions to enhance Cardano’s scalability. While other blockchains have seen significant development in this area, Kodama feels that Cardano needs to catch up. Therefore, it’s a priority for Emurgo to cultivate a similar environment within the Cardano network.Along those lines, Emurgo is exploring zero-knowledge rollups and optimistic rollups, indicating the firm’s commitment to exploring and investing in what is the latest cutting-edge blockchain technology. To this end, they’ve already organized hackathons centered around these themes.Developer proficiency issueThe Emurgo boss feels that one of these 21 shortfalls is more pressing than the rest. Kodama acknowledged that the barrier of having developers proficient in more obscure programming languages like Haskell and Plutus is a difficulty. He believes the current pool of developers with expertise in these languages is insufficient. To address this, Emurgo is keen to promote Aiken, a toolkit and a new programming language designed to facilitate the development of smart contracts on the Cardano blockchain.Another one of the highlighted gaps is the absence of a robust decentralized identity (DID) system for enterprise adoption within the Cardano ecosystem. Kodama voiced his concern in this respect, stating: “We don’t see that much DID application being built on Cardano. So, that’s the first gap, or primary gap that we need to fill in.”“Aiken and other programming language applicability are quite important to broaden the number of builders able to build on top of Cardano. We have been educating builders to code in Haskell and Plutus. We had more than 2,000 graduates. However, that’s not really enough,” Kodama added.Emurgo has high hopes for Aiken and similar programming languages that can be integrated into Cardano, with the aim of diversifying the pool of developers capable of creating smart contracts on the platform, using a variety of programming languages.

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.

Japanese Firm Exec Underscores User Experience and Collaboration in Web3Hiroshi Tsuruoka, the Chief Operating Officer (COO) of UNCHAIN, a Japanese company specializing in Web3 entertainment services, recently underscored the significance of unique experiences and collaboration in the Web3 space. He shared these insights during his conversation with Webmaster Forum, a platform offered by Japanese web content provider Impress Corporation.UNCHAIN, Tsuruoka’s employer, aims to assist companies in entering the Web3 sphere and developing entertainment services that offer users a secure and enjoyable experience. The company provides comprehensive support, including planning, development, and marketing, tailored specifically for the Web3 environment.Photo by Shubham’s Web3 on UnsplashImportance of content qualityDuring the interview, Tsuruoka said that Web3 seems to have lost some of its previous popularity in Japan. Initially, the market experienced rapid growth driven by highly speculative products like NFT artworks and Play to Earn (P2E) games, which attracted participation from many Japanese companies. However, the subsequent downturn of global projects prompted the Japanese blockchain industry to reassess its strategy, recognizing the paramount importance of content quality.Meaningful experiencesAccording to Tsuruoka, the appeal of blockchain games extends beyond their profit potential, deriving more from the unique, enjoyable experiences they offer. He believes that gamers find it meaningful when they play a pivotal role in expanding the gaming market and giving rise to new gaming cultures. Moreover, the incorporation of NFTs in games allows users to retain ownership of their in-game items even if a company discontinues its service, fostering a deeper emotional connection between users and their virtual possessions.This emerging trend fosters a culture of creation, where users, operators, and creators come together in a collaborative space to generate secondary creations and new services. Users delight in actively contributing to this ecosystem and helping it grow.Tsuruoka recognizes that decentralization presents both advantages and challenges. On one hand, it offers individuals greater freedom. However, it also places the full responsibility of data management on the users themselves, in contrast to a centralized environment where the game provider handles data management.Tsuruoka advises against placing excessive emphasis on speculation and financial gain when discussing Web3. Instead, he encourages companies to prioritize delivering meaningful and valuable experiences to users. Tsuruoka believes that emotional experiences, such as owning a distinctive avatar through digital assets, hold tremendous potential in the Web3 realm.Web2 success firstHe asserts that no Web3 project can guarantee success without proving its worth in the Web2 space. Services that proved valuable in Web2 could experience significant growth when combined with Web3 elements.Strong relationshipsTsuruoka highlights the importance of establishing strong relationships between companies and users in the Web3 environment. While platforms like Discord can facilitate these relationships, it is crucial to strategically design user engagement, motivation, and enjoyment before launching a service. Effective community management in the Web3 space requires deep user engagement, which entails ongoing and intensive communication between operators and users.Tsuruoka emphasized the need to heed user feedback. Regardless of the service type, incorporating user opinions and collaborating with them can result in significant community and project growth, with corresponding increases in asset values. He added that this is not limited to the Web3 domain.