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Tokyo's Relic launches fan-driven anime project using NFT and blockchain

Markets·May 16, 2025, 7:27 AM

Relic, a Tokyo-based provider of business co-creation services, has launched a fan-driven short anime project using NFT and blockchain technology in collaboration with MetaMe, a metacommunication service developed by mobile carrier NTT Docomo.

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Photo by Dex Ezekiel on Unsplash

Fan empowerment through DAO and NFTs

According to a press release on PR TIMES, the project, set to officially launch on June 19, 2025, aims to be accessible even to newcomers to NFTs or Web3. It will strive to ensure sustainability through transparent fund management and community-driven decision-making.

 

The project introduces a new anime production model called "Anime DAO," starting with a near-future anime set in Neo Tokyo in 2050 that features characters and the world of the popular NFT collection "NEO TOKYO PUNKS." Funding will be raised through crowdfunding and the sale of celluloid art NFTs. Supporters will have the opportunity to vote on production decisions and own iconic scene NFTs once the anime is completed.

 

The finished anime will premiere on MetaMe, followed by exclusive streaming on d-anime Store, while also integrating with the blockchain game GT6551, where fans can use anime characters and vehicles. This cross-media project combines anime, NFTs and e-sports, enhancing both fan engagement and user experience.

 

Growing blockchain adoption in anime

This further demonstrates how the animation industry is embracing blockchain technology. In January, the Animecoin Foundation—whose early key contributors include Los Angeles-based NFT project Azuki—introduced the ANIME token on Ethereum and Arbitrum. Its tokenomics indicate a total supply of 10 billion tokens. The Foundation aims to connect the global anime fan base to blockchain, enabling creators to gain clearer insights into fan engagement and attribution, potentially unlocking new revenue models to support their intellectual property (IP).

 

Although established in March 2024, the Animecoin Foundation traces its origins to Azuki’s mission of building an open anime universe. Azuki focuses on using blockchain technology and community involvement to develop decentralized anime IP and enrich the fan experience. 

 

In a separate development, South Korea’s blockchain gaming platform WEMIX inked a memorandum of understanding (MOU) with Japan’s Toei Animation late last year. Known for producing iconic titles such as Dragon Ball, One Piece and Slam Dunk, Toei Animation brings its storytelling and IP expertise, while WEMIX provides blockchain technology. The partnership aims to create an innovative blockchain-based gaming experience for a global audience.

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