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Tokyo's Relic launches fan-driven anime project using NFT and blockchain

Markets·May 16, 2025, 7:27 AM

Relic, a Tokyo-based provider of business co-creation services, has launched a fan-driven short anime project using NFT and blockchain technology in collaboration with MetaMe, a metacommunication service developed by mobile carrier NTT Docomo.

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Photo by Dex Ezekiel on Unsplash

Fan empowerment through DAO and NFTs

According to a press release on PR TIMES, the project, set to officially launch on June 19, 2025, aims to be accessible even to newcomers to NFTs or Web3. It will strive to ensure sustainability through transparent fund management and community-driven decision-making.

 

The project introduces a new anime production model called "Anime DAO," starting with a near-future anime set in Neo Tokyo in 2050 that features characters and the world of the popular NFT collection "NEO TOKYO PUNKS." Funding will be raised through crowdfunding and the sale of celluloid art NFTs. Supporters will have the opportunity to vote on production decisions and own iconic scene NFTs once the anime is completed.

 

The finished anime will premiere on MetaMe, followed by exclusive streaming on d-anime Store, while also integrating with the blockchain game GT6551, where fans can use anime characters and vehicles. This cross-media project combines anime, NFTs and e-sports, enhancing both fan engagement and user experience.

 

Growing blockchain adoption in anime

This further demonstrates how the animation industry is embracing blockchain technology. In January, the Animecoin Foundation—whose early key contributors include Los Angeles-based NFT project Azuki—introduced the ANIME token on Ethereum and Arbitrum. Its tokenomics indicate a total supply of 10 billion tokens. The Foundation aims to connect the global anime fan base to blockchain, enabling creators to gain clearer insights into fan engagement and attribution, potentially unlocking new revenue models to support their intellectual property (IP).

 

Although established in March 2024, the Animecoin Foundation traces its origins to Azuki’s mission of building an open anime universe. Azuki focuses on using blockchain technology and community involvement to develop decentralized anime IP and enrich the fan experience. 

 

In a separate development, South Korea’s blockchain gaming platform WEMIX inked a memorandum of understanding (MOU) with Japan’s Toei Animation late last year. Known for producing iconic titles such as Dragon Ball, One Piece and Slam Dunk, Toei Animation brings its storytelling and IP expertise, while WEMIX provides blockchain technology. The partnership aims to create an innovative blockchain-based gaming experience for a global audience.

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Web3 & Enterprise·

Jul 01, 2023

Hong Kong Insurer Expands Into Digital Assets

Hong Kong Insurer Expands Into Digital AssetsOneDegree, a leading virtual insurer in Hong Kong, has successfully raised US$55 million in its latest funding round to support the expansion of its digital assets insurance portfolio, according to an announcement made by the company on Thursday.The round saw participation from existing investors such as Gobi Partners, Sun Hung Kai, and Bitrock, as well as new investors. This marks OneDegree’s fifth fundraising effort since its establishment in 2016 and brings its total funds raised to over US$97 million. $28 million of this Series B round had been raised in 2021.Digital asset insurance will be offered under the name “OneInfinity” by the firm in partnership with global insurance behemoth Munich Re. The product is being targeted at digital asset trading platforms, custodians, asset managers, and technology providers. While the company doesn’t insure DeFi projects right now, it aspires to do so in the future.Photo by Kindel Media on PexelsLeading Hong Kong online insurerAs one of the four purely online insurers licensed by the Hong Kong Insurance Authority, OneDegree is at the forefront of the authority’s push to integrate technology into the insurance sector to enhance services and reduce costs. The company is not permitted to hire agents, and all sales must be conducted online or through mobile apps.Alvin Kwock Yin-lun, Co-Founder of OneDegree and former JPMorgan banker, expressed his gratitude for the strong support received during this challenging fundraising environment. Kwock attributed the successful round to the company’s robust revenue growth in various insurance segments, including pet, home, fire, medical, and digital assets coverage. He expects OneDegree to achieve profitability next year.Digital asset insurance importanceHighlighting the importance of digital asset insurance, Kwock pointed out that in 2022, approximately US$3.8 billion worth of digital assets were compromised globally, out of a total global cryptocurrency market capitalization of US$1 trillion. He estimated that the market for digital asset insurance premiums would surpass US$1 billion annually in the coming years.To capitalize on this growing demand, OneDegree has been focusing on providing insurance coverage to virtual asset trading platforms and operators. The company introduced its cryptocurrency insurance by offering a HK$100 million cover to Hong Kong Digital Asset Exchange in November 2021.Kwock emphasized that the recent regulatory regime introduced by the Securities and Futures Commission (SFC) on June 1 will further drive the demand for digital asset insurance. He believes OneDegree is well-positioned to offer comprehensive coverage for the risks faced by digital asset operators, as the company possesses the necessary expertise and experience.Looking ahead, OneDegree plans to expand its presence across Asia and offer innovative products such as InsurTech and cybersecurity software-as-a-service solutions.OneDegree’s expanding presence in Asian markets relative to digital assets is to be welcomed. The digital assets space has had its fair share of collapses that may have been prevented with the involvement of a digital asset insurance specialist, and failing that, the application of such a product would naturally prevent losses suffered by market participants.

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Policy & Regulation·

Dec 03, 2024

HKMA incentivizes tokenization in Hong Kong

The Hong Kong Monetary Authority (HKMA), the Chinese autonomous territory’s central bank, has launched a scheme which subsidizes projects endeavoring to issue tokenized bonds. Grants of up to $321KThe objective behind the initiative, which was announced in a statement published to the HKMA website on Nov. 28, is to nurture moves towards tokenization within Hong Kong’s capital markets. The initiative, titled the Digital Bond Grant Scheme (DBGS), can be accessed by financial services firms for up to two digital bond issuances. The grant may cover up to 50% of what the HKMA describes as “Eligible Expenses” incurred in the process of issuing and establishing the digital bond. A maximum grant level of HK$2.5 million ($321,000) has been established. Digital bond issuers are entitled to the full grant where both basic requirements and additional requirements have been met. A half grant of up to HK$1.25 million ($160,600) has been established for those issuers who have met the basic requirements. The scheme has been opened to applicants from Nov. 28 onwards, with it having been set out to run for an initial period of three years. To fulfill the basic requirements, a bond must be issued in Hong Kong and either be issued on a decentralized ledger technology (DLT) platform, or the project itself must be based in Hong Kong while being involved in the running of a DLT platform.Photo by Fidel Fernando on UnsplashAdditional requirementsThe HKMA has listed four items under additional requirements. These include a need for a digital bond to be issued on a DLT platform run by an entity that is not an associate of the issuer. The bond issuance, whether effected in one instance or in tranches, must account for a value of greater than HK$1 billion ($128.5 million).  The bond must be issued to greater than five investors who are not connected with or associates of the issuer. Finally, the bond must be issued on either the Hong Kong Stock Exchange or a virtual asset trading platform (VATP) licensed and regulated by the Securities and Futures Commission (SFC). Project EvergreenIn 2021, the HKMA launched Project Evergreen, an initiative geared towards exploring how DLT could enhance processes and efficiency within capital markets. On Nov. 28 the HKMA published an update on the project, outlining that since its foundation, tokenization had gained considerable momentum, with $10 billion in tokenized bonds having been issued globally within the last decade. The Hong Kong government carried out two tokenized bond issuances as part of the project. Due to the second issuance being seven times larger than the first one, the HKMA believes that this accounted for institutional investors being attracted to the bond issuance.  In the update, the HKMA outlined that going forward, the plan is to promote wider adoption of what is viable, within the confines of what is possible. The central bank asserted that the DBGS was established on this basis. The update stated: "To fully reap the potential of DLT, we need to keep pushing the boundaries and explore further innovation." In a related development, a report published by the Financial Times on Nov. 28 suggests that the Hong Kong government is considering offering crypto tax breaks to hedge funds and private equity funds.

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Web3 & Enterprise·

Sep 15, 2023

Viver Boosts Business Expansion with Blockchain Integration

Viver Boosts Business Expansion with Blockchain IntegrationViver, a luxury watch trading platform and subsidiary of Dunamu, which operates the Upbit cryptocurrency exchange in South Korea, is gearing up to expand its business by securing operating funds and implementing blockchain technology to enhance the transparency and security of trades.Photo by Caramel on UnsplashIn particular, designated services in which Viver plans to incorporate blockchain technology include the management of transaction history and the authentication of buyers and sellers, which can be used for watch appraisals and guarantees.“We do not plan to introduce services incorporating blockchain right away this year, but we are exploring ways to bring Dunamu’s strengths in blockchain to Viver,” the platform explained.From acquisition to nurturing growthAfter its establishment in February 2021, Viver was soon acquired by Dunamu, which injected KRW 9.5 billion (approximately $7.2 million) into the company on June 30 of that same year.Since then, the platform has been receiving continued financial support from Dunamu. It received KRW 2 billion in operating funds last year and an additional KRW 5 billion last Wednesday through board approval. In total, Viver has received approximately KRW 16.5 billion in funding from Dunamu over the past two years. “We decided to inject these operating funds to facilitate business growth,” Dunamu explained. The company also filed for trademark rights to Viver in July.This move contrasts with Dunamu’s actions in the first half of the year, where it divested its entertainment subsidiary, rrr Entertainment, for KRW 3 billion and its video production subsidiary, Knowmerce, for KRW 2.7 billion.In its first year of establishment, Viver recorded a net loss of approximately KRW 433 million, followed by a net loss of KRW 3.8 billion in 2022. While it has not yet achieved a turnaround in financial performance, the platform is facing promising outlooks as it has witnessed a substantial tenfold increase in its user base over the past year. Furthermore, since the launch of the service in August last year, the number of products directly listed by sellers as of July this year spiked nearly thirty times, with monthly trade count and transaction volume increasing almost fifteen times.Solid leadership and the beginnings of monetizationViver’s efforts to grow as a commerce service have been led by CEO Moon Jae-yeon and Chief Operating Officer Seo Hee-seon. Moon is known for his expertise in the management of commerce platforms through his experience working at eBay Korea and Coupang. Seo has similarly worked at notable companies such as BGF Retail, Interpark, eBay Korea, and 11th Street.Since Tuesday, Viver has started implementing service fees, signaling its move toward monetization. While transaction fees are still free due to an ongoing promotional event, order management fees are set at 2%, and sellers are now responsible for shipping costs.“Since our platform facilitates brokered trades, there are costs involved in order management, shipping, and our own evaluation and diagnostics processes. We have started charging fees for some of these costs so we could provide an improved trade experience,” Viver explained in regard to these changes.Viver also has its own magazine section, where it recently unveiled a special article for its 100th issue outlining its most popular and expensive high-end timepieces.

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