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XRP price held back by overwhelming retail traffic, says Evernode CEO

March 21, 2026, 12:12 AM
Ashish Birla, CEO of Evernode, a digital asset treasury (DAT) firm focused on Ripple (XRP), has stated that the cryptocurrency's price is not rising despite a surge in on-chain activity because it is not yet functioning as a large-scale liquidity bridge. He explained that the kind of sustained utility demand that would drive XRP's value would come from banks and corporations using it for working capital. While Birla acknowledged positive signs of growing institutional use, he noted that this growth is currently being overwhelmed by traffic from individual retail users. He emphasized that although millions of retail transactions look excellent for network health and adoption metrics, a sustained, large-scale price increase requires the backing of substantial capital from institutional investors.

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