Spain's LaLiga signs partnership with Polymarket

Spain's professional football league, LaLiga, has signed a multi-year partnership with the crypto-based prediction market platform Polymarket, targeting the U.S. and Canada, Decrypt reported. Under the agreement, Polymarket has secured exclusive rights to operate LaLiga prediction markets in the region. The deal also includes in-game brand advertising, digital programming, and exclusive fan experiences. Decrypt noted that Polymarket can now use LaLiga's intellectual property (IP) to create match-related prediction markets, marking the first such deal for a European football league.