Strive CEO aims to bring $200B to Bitcoin via credit markets
June 18, 2026, 1:18 PM
Jeff Walton, CEO of publicly traded asset manager and Bitcoin accumulation firm Strive (Nasdaq: ASST), said in a recent interview that his goal is to bring $200 billion in new capital to Bitcoin through the credit market. He added that he expects more institutions to issue digital credit in the future. Strive previously announced plans to expand its at-the-market (ATM) offering programs for its ASST and SATA shares by $2.1 billion each, totaling $4.2 billion, to fund additional BTC purchases. The SATA shares follow a model similar to Strategy's (MSTR) preferred stock, STRC, which issues new shares to buy BTC whenever the price exceeds its $100 par value. As of June 18, Strive holds approximately 19,105 BTC.
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