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Strive CEO says firm won't sell BTC even if it drops to one cent

July 07, 2026, 9:10 AM
Matt Cole, CEO of Bitcoin acquisition firm Strive (Nasdaq: ASST), said in a recent interview with Cointelegraph that the company has no need to sell its Bitcoin holdings, even if the price were to fall to one cent. He emphasized that Strive is entirely debt-free and its BTC holdings are not leveraged or used as collateral, eliminating any risk of liquidation regardless of the price. Cole stated that the price could drop to one cent and remain there for 18 months, and the company would still not need to sell a single BTC.

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