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Dunamu Pushes for Biodiversity Conservation Through NFT Project

Web3 & Enterprise·August 22, 2023, 3:04 AM

Dunamu, the fintech company operating South Korea’s leading crypto exchange Upbit, said Monday that it signed a memorandum of understanding (MOU) with the Korea Arboreta and Gardens Institute (KoAGI) and the Korea Green Foundation (KFG) to drive a non-fungible token (NFT) biodiversity project over the course of three years. This comes as part of efforts to ramp up biodiversity conservation efforts.

Photo by Eelco Böhtlingk on Unsplash

The MOU was signed at Dunamu’s headquarters in Gangnam, southern Seoul, with Dunamu CEO Lee Sirgoo, Director Ryu Kwang-soo of the KoAGI, and Lee Mi-kyung, Head of the KFG, in attendance.

“This partnership serves as a starting point for Dunamu to actively utilize our technology to conserve biological resources — especially trees — and collaborate with various communities,” said Lee Sirgoo, CEO of Dunamu.

 

Conservation meets NFTs

The project will involve creating NFTs from images of plant seeds stored in the Seed Vault — a conservation facility managed by KoAGI — which will then be issued through Upbit NFT, the exchange’s NFT trading platform. Owners of these NFTs will have the opportunity to engage in various events such as quizzes, Dunamu said, thereby promoting biodiversity conservation and fostering awareness about the importance of forests.

Additionally, certain plant species that have been issued as NFTs will be selected to be placed in plant conservation facilities built in collaboration with botanical gardens located near the plants’ natural habitats.

“Given the irreplaceability of both NFTs and flora and fauna, we will continue to do our utmost to fulfill our environmental responsibilities,” CEO Lee emphasized.

The involved parties are also looking to establish an online community where they could directly gather the NFT owners’ opinions through methods such as polling to help plan for more upcoming projects. This integration of online projects with offline conservation activities is expected to contribute to local development and biodiversity.

 

Boosting ESG efforts

As a key part of its ESG strategy, Dunamu has been focusing on trees while leading efforts for environmental protection and forest restoration. Earlier this year, the company teamed up with KoAGI to issue NFTs and contributed its entire sum of sales proceeds and transaction fees of around KRW 20 million (approximately $14,800) to establish an endangered plant protection fund.

The company also held a campaign back in March with the Korea Forest Service and the Korea Forest Welfare Institute called “2nd foRest,” dedicated to restoring forests affected by fires. For every virtual tree planted in Dunamu’s metaverse, 2ndblock, two real trees were planted.

The following month, Dunamu donated KRW 500 million in aid for the recovery of areas hit by the large-scale forest fires in Gangneung, Gangwon Province. The company also established virtual reality healing gardens at the Geumcheon Fire Station and Seoul Rehabilitation Hospital.

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Policy & Regulation·

Jun 28, 2023

Hong Kong Web3 Companies Invest Millions in VASP Licenses

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Policy & Regulation·

Oct 18, 2023

Genesis Ordered to Comply with Subpoena in Terraform Labs Case

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Policy & Regulation·

Feb 27, 2025

Local crypto firms in talks with Hong Kong’s SFC on crypto staking

Local crypto firms in Hong Kong are understood to be in “active” talks with the Securities and Futures Commission (SFC), with a view towards bringing about the integration of staking within crypto exchange-traded fund (ETF) products. Haiyang Ru, chief risk officer of HashKey Group, a leading Hong Kong-headquartered digital asset financial services firm, told The Block that the Chinese autonomous territory may shortly see the introduction of staking services relative to crypto derivatives trading products and crypto ETFs. He stated: "We are actively discussing with the SFC the introduction of ETF staking and tokenized money market funds, as well as launching an 'Earn' feature alongside spot trading."Photo by tommao wang on UnsplashFocus on staking in 2025HashKey is one of a number of well-known digital asset firms that is in regular contact with the regulator. Other firms are also paying attention to developments. Alessio Quaglini, co-founder and CEO of Hex Trust, a Hong Kong-based firm that offers regulated institutional digital asset custody and staking services, believes that staking will garner greater attention in 2025. He stated: “Institutions that move into crypto custody will naturally seek yield-generating opportunities for their clients."  OSL, one of the first entities alongside HashKey to be awarded digital assets-related licensing in Hong Kong, has also identified rising customer demand for yield-generating products in the crypto space within the Chinese autonomous territory.  Global competitionThe authorities in Hong Kong are likely to be watching developments overseas also. ETH ETFs in the United States have reeled in $3 billion in capital inflows without staking. Since the launch of these products, many industry commentators have suggested that in the event that staking is approved, big institutions, particularly pension funds and wealth managers, are going to be attracted to the passive yields on these ETFs.  Traditional finance (TradFi) loves yield, and in the case of Ether ETFs that include staking, an annual percentage yield (APY) of up to 5% should be possible. Last month, an S&P Global report suggested that there was growing interest from institutional investors with regard to crypto staking opportunities.  Cryptocurrency ETF issuer 21Shares has applied to the Securities and Exchange Commission (SEC) in the U.S. to include staking within its ETH ETF product. A similar application has been made by crypto asset manager Grayscale relative to its ETH ETF offering. With that activity ongoing in the U.S. and inter-jurisdictional competition in terms of digital asset growth opportunities, it’s likely that Hong Kong will be keen to enable this market offering. Staking ‘unparalleled’ in TradFi markets Earlier this week, the SFC introduced a new roadmap geared towards strengthening the digital assets sector in Hong Kong. One of the initiatives itemized is the enabling of crypto staking.  The explanatory document published by the regulator states that it is examining the introduction of staking with safeguards in respect to digital asset custody, liquidity risks and “ensuring that the operational processes for staking are transparent.” The SFC described crypto staking as a yield generation opportunity that is unparalleled in TradFi markets.

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