Upbit Reassures Investors Following False APT Token Deposits

Metaworld Global’s Web3-based shopping metaverse to be launched worldwide next monthHong Kong-based Metaworld Global’s shopping metaverse, MWCC, is scheduled for global release on Dec. 25. As a Buy-to-Earn (B2E) platform, it is expected to surpass the limitations of traditional online shopping by incorporating a Web3-based online store and offering a unique, rewards-based shopping experience for customers.“This will be a shopping mall that no consumer has ever experienced before,” said Lee Geun-ho, who is in charge of development at Metaworld Global.Photo by Lucrezia Carnelos on UnsplashForging a new digital frontierMWCC aims to become a decentralized commerce ecosystem built together by buyers, sellers and influencers. The ecosystem will run on tokens that can be used across several social settings, thus expanding the scope of cryptocurrency beyond traditional settings. It will also harness various blockchain technologies to create a social media-based consumer network, ultimately handing over digital ownership to shoppers.What also sets MWCC apart is that it will employ a multi-purpose middleware to carry out global-scale commerce activities such as intermediary payment and copyright monetization via NFT marketplaces, among others. Notably, the platform plans to mint high-value, collectible NFTs.Supporting all participants in the shopping processSuppliers within the MWCC network who own manufacturing facilities will be able to export their products to over 200 countries through the platform’s promotion and logistics systems. Sellers can also use social media to sell their products to customers overseas and get their transactions settled in real-time. In turn, these customers can easily purchase Korean products without the hassle that is usually associated with making payments on overseas online shopping sites.“MWCC offers benefits for buyers, sellers and suppliers, which will serve as the base for a new operation system in the digital era,” Lee explained.

Mitsui & Co. and Animoca Brands to Drive Web3 Innovation in Japan’s Digital LandscapeTokyo-based trading and investment company Mitsui & Co. (Mitsui) has announced today a strategic partnership with Hong Kong-based Web3 gaming firm Animoca Brands. This new partnership aims to utilize Mitsui’s extensive business network to foster new ventures that contribute to the distribution and advancement of Web3 technology in Japan. The companies will particularly focus on utilizing blockchain technology to address issues such as wellness and carbon credits.Mitsui expects this collaboration to strengthen its presence in the blockchain and digital assets space. The goal is to promote the development of a digital society and improve the lives of Mitsui’s customers.Photo by Shubham’s Web3 on UnsplashAnimoca Brands’ Web3 expertiseAnimoca Brands, a well-known company specializing in digital entertainment, blockchain, and gamification, has an impressive portfolio of over 450 Web3 investments. This includes popular non-fungible token (NFT) based online video game Axie Infinity and NFT marketplace OpenSea. Animoca Brands actively promotes digital property rights and the establishment of the open metaverse, a blockchain-based virtual space that ensures permissionless access and user ownership of data.Mitsui’s blockchain initiativeMitsui also initiated a blockchain-related project through its affiliate Mitsui & Co. Digital Asset Management (MDM). Just last month, MDM launched Alterna, a security token platform that grants retail investors access to previously inaccessible real-world assets (RWAs), such as large-scale real estate properties and infrastructure. To expand the reach of Alterna, MDM has partnered with Sony Bank, a member of the Sony Financial Group, to introduce the platform to the Tokyo-based online bank’s clients.

Netherlands-based mobile wallet Swoo Pay has joined forces with global financial giant Mastercard to target the Southeast Asian market, offering crypto cashback on everyday purchases. Crypto loyalty tokensThe partnership was announced via a press release published on Cointelegraph earlier this week. Through Swoo's platform, users stand to gain crypto rewards, specifically Swoo Loyalty Tokens, for each contactless payment made via the app using digitized Mastercard cards. The partnership marks yet another step forward in the convergence of traditional financial systems with the burgeoning world of cryptocurrency. It reflects a broader trend among major financial institutions and retailers, who increasingly view cryptocurrency integration as a means to revitalize loyalty programs. Once users accrue “Tokenback” in the form of Swoo Loyalty Tokens, they have the flexibility to either exchange their rewards for popular cryptocurrencies like USDT or BTC within the Swoo app or convert them into fiat currency through partnering services. As Swoo continues to refine its crypto rewards platform, it will incorporate more Web3 features, further enhancing the utility and value of loyalty tokens within its ecosystem.Photo by Markus Winkler on UnsplashTargeting emerging marketsSwoo Pay is targeting emerging markets. Alongside Southeast Asia, that also brings the Middle East region and Africa within the scope of its marketing efforts for this product offering. Emerging markets have long been seen as ideal markets within which to bring about crypto adoption more generally. The significance of this announcement wasn’t lost on Nicki Sanders, chief technology officer (CTO) with tokenized real estate enterprise, Realio. Taking to social media, Sanders cited crypto adoption as one of three main reasons as to why this partnership could be a game-changer.   Sanders feels that the nature of the offering will result in crypto adoption as daily crypto use will be boosted. In turn, that will bring digital currencies into the realm of mainstream acceptability.She also feels that the product offering will be significant in terms of financial inclusion as it’s very accessible to underserved communities. Additionally, Sanders identifies the inherent innovation as being likely to result in mass adoption. “Focusing on Android and Huawei users, Swoo Pay navigates around Google service sanctions, offering a fresh pathway to digital payments,” she claims.This partnership builds upon the success of a previous trial campaign dubbed “Super Tokenback with Mastercard.” During the three-week initiative, users enjoyed 5% Tokenback (crypto cashback) on all Mastercard purchases made through Swoo Pay. The results were positive, with over 17,000 participants conducting upwards of 128,000 transactions. Not only did this drive increase card spend, but it also introduced a wave of new consumers to the concept of crypto-backed rewards. Representatives from Swoo emphasize the seamless integration of crypto into mainstream markets, ensuring compliance with local regulations and simplifying the launch and scalability of marketing campaigns to attract new users. Conversely, officials from Mastercard underscore the company's commitment to expanding the possibilities of digital payment instruments, prioritizing convenience, technological advancement and security. They highlight the role of Swoo Pay in addressing issues with tokenized payments for Android device users, thereby broadening accessibility to these innovative financial solutions.