Korean health management app leverages blockchain for iris-based solutions

Wemade and SK Planet Team Up for Blockchain and Online Platform CollaborationSouth Korean gaming publisher Wemade and SK Group’s data and tech subsidiary SK Planet have entered into a strategic partnership to expand their presence in the blockchain and online platform ecosystem.Photo by GuerrillaBuzz on UnsplashBlockchain integrationThe two companies plan to expand their collaboration through the use of blockchain technology, such as issuing membership non-fungible tokens (NFTs) for OK Cashbag, the membership reward program of SK Planet. They are also actively exploring joint marketing and promotional strategies by leveraging their respective technological and service capabilities.“SK Planet is a company with long-standing marketing platforms like OK Cashbag. We believe we can achieve significant synergy through WEMIX’s partnership with SK Planet. In the future, we will contribute to the growth of the Korean market through connections such as that with Wemade’s transparent society platform Wepublic,” said Henry Chang, CEO of Wemade. Wemade operates the WEMIX3.0 decentralized blockchain mainnet whose native token is WEMIX.“We expect that this partnership will bring innovation to the platform ecosystem and provide users with new experiences and customer value,” added SK Planet CEO Lee Han-sang.Strategic investmentsNotably, both companies are engaging in mutual equity investments to further accelerate their strategic alliance. Wemade and its subsidiary, Chuanqi IP, will acquire 7.08% and 5.31% stakes, respectively, in SK Planet from its parent company SK Square. The acquisition amounts to KRW 20 billion for Wemade and KRW 15 billion for Chuanqi IP, totaling KRW 35 billion (approximately $26 million).SK Planet will acquire KRW 20 billion worth of convertible bonds issued by Wemade along with approximately KRW 15 billion worth of shares held by Wemade Chairman Park Kwan-ho, gaining a 1.27% stake in Wemade.Chairman Kwan-Ho Park will then use the proceeds from this stock sale to purchase WEMIX in a move to support the growth and activation of the WEMIX ecosystem.Meanwhile, Wemade plans to initiate a broad range of partnerships with other major local and international companies following its partnership with SK Planet.

Milk Partners Achieves Integration with OK Cashbag, Elevating Reward Point UtilityMilk Partners, the operator behind a South Korean blockchain-powered platform delivering an integrated service for reward points, announced yesterday that its app, MiL.k, has achieved compatibility with OK Cashbag. This integration is notable as OK Cashbag enjoys a substantial presence in the nation, with a user base exceeding 20 million.Photo by Josh Sorenson on PexelsEnhanced utilization of reward pointsThrough this collaborative initiative, MiL.k aims to facilitate enhanced utilization of reward points for customers of both entities.MiL.k allows point collectors to swap their points across diverse domains like travel, leisure, and shopping, introducing a new approach to utilizing reward points. The company has been forging collaborations with notable companies, including conglomerate Lotte, convenience store chain CU, theater franchise Megabox, travel platform Yanolja, Malaysian budget airline AirAsia, and Indonesian loyalty platform GetPlus.Expanding Web3 servicesThe point exchange service is part of a strategic partnership agreement signed by Milk Partners and SK Planet, the operator of OK Cashbag, in June. Beyond loyalty programs, the two companies plan to maintain collaboration efforts to expand Web3 services. In particular, they will cooperate to enhance the ecosystem of the UPTN blockchain, jointly developed by SK Planet and Ava Labs, utilizing Avalanche Subnet technology.Cho Jung-min, CEO of Milk Partners, said that the utility of MiL.k has increased thanks to its partnership with OK Cashbag, whose points are accepted at numerous retailers both online and in-store. He added that the company will explore more partnerships to provide a wider range of tangible benefits to both corporate partners within the MiL.k alliance and app users.

Maxst launches extended reality-based metaverse platformSouth Korean augmented reality (AR) technology firm Maxst has officially launched its spatial AR platform dubbed “Maxverse” on Tuesday (local time). This comes after a series of various field tests and improvements since the platform’s beta launch last year.“Maxverse is a new platform that enables the construction of reality-based metaverses along with extended reality (XR) content creation and distribution,” explained Kang Min-soo, who leads the development of the platform. “We are currently working with several local governments and businesses to develop services that use our platform, and we expect Maxverse to play a significant role in hastening the impending metaverse era.”Photo by julien Tromeur on UnsplashMetaverse as captured on cameraMaxverse, unlike traditional virtual reality-based metaverses, allows users to create metaverse experiences based on the real world as captured on camera. It is equipped with an array of tools including Space SDK, an XR software development kit (SDK) that allows seamless implementation of spatial maps to virtual reality applications; Space+ Maker, where users can author their own XR content; and Space+ Viewer, where they can share their original content on apps and websites to be experienced through AR and VR.The platform leverages three-dimensional reconstruction technology to create spatial maps and a visual positioning system (VPS) to recognize a user’s location. Maxst highlighted that these would become a vital feature in connecting the metaverse and the real world in the future.Maxverse also comes with a Passport social login feature — a Web3 service that allows users to sign in to various services with their Passport account. It makes use of the OAuth 2.0 authorization framework and the OpenID Connect protocol to simplify the complex authentication and authorization processes, granting developers access to Maxverse’s resources.Anticipation for real-world use casesMaxverse’s purpose is to ultimately let anyone easily create and participate in metaverse spaces. Users can generate their own unique services by locating self-created content assets like images, videos and audio on XR metaverse spaces that closely resemble the real world. Maxst expressed hopes for the platform’s potential to be extensively utilized across a diverse range of industries such as e-commerce, real estate, education and tourism.