Nano Labs lines up $500M to fund BNB treasury

XPLA Teams Up With OLA GG to Build Web3 Ecosystem for Hispanic GamersXPLA, a blockchain project led by major Korean gaming company Com2uS, announced on Tuesday its new partnership with OLA Guild Games (OLA GG) to establish a Web3 ecosystem for Spanish-speaking gamers.Photo by Shubham Dhage on UnsplashAbout OLA GGOLA GG is renowned as the largest Spanish-speaking Web3 gaming community with over 400,000 participants from different Hispanic regions. It is also the subDAO — a decentralized autonomous organization created by another decentralized autonomous organization — of Yield Guild Games (YGG). With the help of YGG’s infrastructure and assets, the guild onboards gamers to the metaverse and offers various opportunities, including creating various Web3 content and winning rewards through events.A thriving Web3 ecosystem for millionsBased on the partnership with OLA GG, XPLA aims to establish a sustainable Web3 ecosystem for over 450 million Spanish-speaking users across Europe and Latin America to expand its influence and user base. XPLA’s mainnet recently onboarded major play-to-own (P2O) games in July, such as Com2uS Group’s globally popular intellectual property games Summoners War: Chronicle, Ace Fishing: Crew, and Minigame Party.“We expect this exciting collaboration will provide new opportunities and possibilities to the OLA GG community. With XPLA, we will lead the era of new Web3-based games,” said Nico del Pino, co-founder of OLA GG.

Korean Drama Studio Unveils Web3-Based Project Featuring BTS UniverseChorokbaem (CRB) Media, a renowned South Korean drama production studio, has revealed an innovative content distribution project based on Web3 technology, featuring the popular BTS universe, as reported by the Maeil Business Newspaper.Photo by Shubham’s Web3 on UnsplashBTS Universe-based dramaCRB Media announced on Monday its participation in Paris Expo Porte de Versailles, where it showcased a minute-long teaser of “YOUTH,” a drama that centers around the universe of K-pop sensation BTS. This new initiative by the Korean production studio aims to transcend the limitations of existing online streaming platforms.The Most Beautiful Moment in LifeThe production of “YOUTH” has been in the works since 2020 and revolves around the story that goes back to BTS’s 2015 album, “The Most Beautiful Moment in Life.” The BTS Universe has already seen successful adaptations across various entertainment platforms, including novels, webtoons, and short films.Web3 fan engagementAn official from CRB Media said that Web3 technology allows network participants to be both content consumers and providers, enabling fans who were previously passive consumers to monetize their engagement and foster an even more vibrant independent fandom culture.24 episodes starting in 2HThe drama series “YOUTH” comprises a total of 24 episodes, with one or two episodes set to be released weekly starting in the second half of this year.The series is directed by Kim Jae-hong, known for his work on “Beloved Eun-dong” and “Steal Heart,” and written by Kim Soo-jin, the talented screenwriter behind notable productions such as “Dazzling,” “Weightlifting Fairy Kim Bok-joo,” and “Songgot: The Piercer,” among others.CRB Media’s legal issuesMeanwhile, it’s been reported that the Seoul Southern District Prosecutors’ Office’s Financial Investigation Division 2 executed a search and seizure operation on CRB Media last week. The raid was conducted after the prosecution obtained circumstantial evidence indicating the studio’s potential role in an embezzlement scandal. The case involves Kang Jong-hyun, who stands accused of misappropriating a colossal sum of 62.8 billion KRW ($46.9 million) from affiliates of Bithumb, a major Korean cryptocurrency exchange. Kang is currently under suspicion as the clandestine owner of the exchange.

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.