Top

CJ ONE to Sell 3,000 NFTs for New Membership Service

Web3 & Enterprise·September 01, 2023, 4:48 AM

CJ ONE, a lifestyle membership service operated by digital service company CJ OliveNetworks of South Korean conglomerate CJ Group, announced on Tuesday that it will sell 3,000 digital membership NFTs for its new lifestyle service, PRISM ONE. This comes as part of efforts to enhance brand value and boost customer benefits.

Photo by Choong Deng Xiang on Unsplash

“The PRISM ONE Membership NFT is an important milestone that reflects changes within CJ ONE. As a lifestyle membership, our brand will strive to provide unique experiences in all aspects of our members’ lives,” said Ha Jae-young, Head of Data Marketing at CJ OliveNetworks.

 

Tier benefits

The NFTs are categorized into four tiers — Basic, Special, Premium, and Prestige — with higher tiers offering more benefits. Depending on the tier, which will be decided randomly, customers can receive up to 10,000 CJ ONE membership points per month and eight times the number of points that they accumulated the previous month over a period of half a year.

CJ ONE points can be used like cash at various CJ Group subsidiaries that offer services in culture, dining, shopping, and entertainment, as well as over 30 brand partners such as cafe Mega MGC Coffee, convenience store CU, and refinery company Hyundai Oilbank.

10 customers with the Prestige NFT will also be chosen to receive benefits worth KRW 1 million, including welcome packages from CJ The Market, CJ Group’s online grocery shopping mall, and accommodation vouchers to use at Starville, a luxury “glamping” — a portmanteau of “glam” and “camping” — site.

 

Limited sales and resell opportunities

Minted with a new brand identity design, the NFTs will be sold for KRW 45,000 each on the NFT trading platform Pala starting from 7 PM (Korea Standard Time) on September 13. Customers who participate in an event until September 3 can win a chance to purchase them at a discounted price of KRW 42,000 prior to the public sale. Payments can be made with Polygon tokens (MATIC) or Korean won, and digital wallets Klip and MetaMask are also supported, the company said. In particular, the NFTs can be resold on trading platforms like Pala.

More to Read
View All
Web3 & Enterprise·

Jul 12, 2023

NEOPIN Launches South Korea’s First ETH Liquid Staking Product

NEOPIN Launches South Korea’s First ETH Liquid Staking ProductNEOPIN, the global CeDeFi platform of Neowiz Holdings, a South Korean investment holding company, has launched liquid staking products for ETH and KLAY, as reported by local media outlet News1.Photo by Kanchanara on UnsplashLiquidity provider tokensLiquid staking enables users to deposit their cryptocurrencies into a staking pool and, in return, receive liquidity provider tokens. These tokens can then be redeposited to earn additional yield. For example, NEOPIN users can stake ETH or KLAY on the platform and receive npETH or npKLAY tokens, respectively, which can be further deposited to earn rewards.NEOPIN asserts that it is the first Korean blockchain project to introduce an ETH liquid staking product. To make the platform more user-friendly, NEOPIN has improved its interface, ensuring easy navigation for its customers.In celebration of this launch, NEOPIN is hosting a promotional event. Users who utilize the ETH liquid staking product will earn the NPT token, the native token of the NEOPIN ecosystem, with an annual percentage yield (APY) of 5% until August 9. Meanwhile, participants in the KLAY liquid staking product can earn twice the reward points until September 26 through the ongoing NEOPIN membership promotion campaign.Qualitative and quantitative growthPrior to this development, it was reported that NEOPLY, the operator of NEOPIN, joined the Innovation Programme of the Abu Dhabi Investment Office (ADIO) in the United Arab Emirates (UAE). Stefan Kim, Chief Business Officer at NEOPIN, highlighted the strategic collaboration between the platform and the Abu Dhabi Global Market (ADGM) to establish a regulatory framework for decentralized finance (DeFi). Kim emphasized that while this partnership will contribute to NEOPIN’s qualitative growth, the implementation of liquid staking derivatives finance (LSD-Fi) will pave the way for its quantitative expansion.

news
Web3 & Enterprise·

Apr 24, 2023

Gemini Opening Engineering Center in India

Gemini Opening Engineering Center in IndiaUS-based crypto exchange Gemini announced on Thursday that it is in the midst of opening an engineering center in India. The company plans to open the center in Gurgaon, making it Gemini’s second largest engineering hub behind its existing base in the United States. Gemini also has offices in the United Kingdom, Singapore and Ireland.©Pexels/Studio Art SmileDeveloping next-gen user experiencesThe objective of the India-based engineering, design and operations team will be to work on the development of core platform fundamentals relative to compliance, security, payments, and data pipelines and warehousing. Furthermore, the unit is being set the goal of building new feature sets relative to the company’s NFT and digital asset marketplaces. What that team develops is intended to be used within Gemini’s overall retail and institutional product and service offering across in excess of seventy countries worldwide.In the statement published to its website, Pravit Tiwana, Gemini’s Global Chief Technology Officer (CTO) and Asia-Pacific (APAC) region Chief Executive Officer (CEO) stated that the firm is actively recruiting software engineers and technical product managers and for other technical roles to staff the Gurgaon facility. Tiwana emphasizes a need for people who are “inspired to learn quickly” relative to DeFi, Web3, NFTs and DAOs.Singapore expansionTiwana himself has been newly appointed to his role and in a separate announcement Gemini founders Tyler and Cameron Winklevoss welcomed Tiwana on-board. The statement also reveals that in addition to establishing an engineering team presence in India, it also intends to add a business team in India and to expand its business team at its existing Singapore base with the objective of growing its institutional and retail customer base in the APAC region.The Winklevii twins said that they believe that “crypto and Web3 products will continue to have a [sic] strong growth trajectories in APAC. Crypto knows no boundaries, and that is why Gemini is a global company.”Expanding beyond the USIt’s patently obvious to anyone following developments in the crypto space over the course of recent months that the Biden administration in the United States is currently hostile to crypto. The Washington, D.C. government has used various mechanisms of state including the Federal Reserve, the Securities and Exchange Commission (SEC), the Department of Justice and the Department of the Treasury to instigate a purge against crypto companies, including those who bank crypto companies. That has seen key operators in the US crypto ecosystem looking beyond US borders right now.Earlier this week, Coinbase CEO Brian Armstrong signaled that the company would act and move overseas if the regulatory environment in the United States didn’t improve. Subsequently, it emerged that Coinbase had established a presence in Bermuda. It’s being speculated that this entity could be used to float an offshore exchange. Similarly, the company is understood to be seeking a crypto license in Abu Dhabi.Gemini looking to develop overseas is likely to be motivated by similar concerns. Crypto companies can see that jurisdictional arbitrage applies and if governments act to stymie such business activity, other global centers such as Singapore, Hong Kong, Abu Dhabi, India and others will seize the opportunity and nurture that business and the innovation at hand.

news
Web3 & Enterprise·

Jul 19, 2023

Polymesh’s APAC Digital Asset Regulation Report Highlights Challenges

Polymesh’s APAC Digital Asset Regulation Report Highlights ChallengesThe project team behind Polymesh, an institutional-grade permissioned blockchain built specifically for regulated assets, released a report on digital asset regulation within the Asia Pacific (APAC) region on Tuesday, highlighting several challenges that regulators are attempting to overcome.In a press release, the company outlined that the report covers recent regulatory developments in South Korea, Singapore, Hong Kong, and the broader APAC region.Photo by Jéan Béller on UnsplashProgressive regulatory effortsRegulators within the APAC region are currently striving to introduce legislation for digital assets, while several centers within the region are vying to establish themselves as hubs for digital asset-related business.The report explores the individual efforts of regulators in various APAC nations as they work towards crafting regulatory frameworks tailored to their jurisdictions. Those efforts encompass implementation, investigation, and enforcement of legislation in a borderless industry.Regulators in South Korea, Singapore, and Hong Kong have all embarked on formulating rules for emerging asset categories, albeit using different terminologies such as “digital assets,” “digital payment tokens,” and “virtual assets.” Their focus lies in striking a balance between consumer protection, market integrity, and industry development.Additionally, all three regulators adhere to the principle of “same activity, same regulations, same risks” when it comes to tokenized securities. They argue that regulatory requirements do not significantly differ solely because a security is in tokenized form. Each state has been actively engaged in local and global activities surrounding security tokens, including state involvement in the advancement of security token technology and cross-border transactions.Main findingsThe report’s main findings emphasize that while regulators in the APAC region are making strides in introducing digital asset legislation, the road ahead will not be without challenges.Legislating a cross-border industry poses difficulties that necessitate harmonization to foster a robust and interconnected ecosystem. Digital assets originating in Asia can be traded globally and vice versa. Merely identifying the asset’s place of origin is no longer sufficient.Although the report delves into the efforts of individual regulators, it emphasizes the need for long-term collaboration to establish a unified vision and practical implementation of regulations for this borderless phenomenon.Regulatory challengesThe regulatory challenges faced by South Korea, Singapore, and Hong Kong in driving the growth of digital assets in the APAC region are multifaceted. They include the intricacies of legislating an inherently cross-border industry. In turn, that can lead to the potential violation of legislation from other jurisdictions.The lack of harmonization among different jurisdictions, and variations in regulatory approaches among the three regulators are likely to be problematic. Furthermore, there are push-pull dynamics between the industry and regulators, with even the regulators themselves not always in agreement.However, despite these challenges, all three regulators have initiated the formulation of rules for new asset categories, with a strong emphasis on safeguarding consumer interests, maintaining market integrity, and fostering industry development.

news
Loading