CJ ONE to Sell 3,000 NFTs for New Membership Service

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.

A spot Solana (SOL) exchange-traded fund (ETF) is set to debut in Hong Kong next week, according to the South China Morning Post. Managed by ChinaAMC (HK), the Hong Kong subsidiary of Chinese financial services company China Asset Management, the product will begin trading on Oct. 27 and will be available against both Hong Kong and U.S. dollars. The Hong Kong listing comes amid growing global interest in Solana-based investment products. While this marks a first for the city, the first country to trade a spot Solana ETF was Canada, where four products from 3iQ, Purpose, Evolve, and CI Financial went live on the Toronto Stock Exchange in April 2025.Photo by GuerrillaBuzz on UnsplashU.S. institutions await regulatory approvalIn the U.S., institutional interest is also high, though a product has yet to be approved. According to Bloomberg senior ETF analyst Eric Balchunas, 23 separate ETP filings for Solana have been submitted in the U.S. This matches Bitcoin, with both assets having the highest number of filings among 35 cryptocurrencies tracked, out of a total of 155 crypto ETP filings overall. The push for exchange-traded products mirrors rising institutional investment in the Solana ecosystem itself. Several firms have recently established corporate SOL treasuries. Forward Industries spent $1.6 billion on its treasury and filed with the U.S. Securities and Exchange Commission (SEC) to raise up to $4 billion from share sales to acquire more SOL. Similarly, Sharps Technology announced a collaboration with Coinbase Global to expand its reserve strategy, and an SEC filing showed that Citadel and its affiliates hold a portion of the outstanding shares in DeFi Development Corp. (DFDV), another SOL treasury firm. Uniswap expands to Solana networkSolana's platform has also seen wider technical integration. On Oct. 16, the decentralized exchange Uniswap began supporting the network, allowing its users to connect Solana wallets and swap SOL tokens. Uniswap stated the move helps address fragmentation issues by supporting both Solana and Ethereum, the two largest DeFi ecosystems. According to DefiLlama data, SOL currently boasts $10.88 billion in total value locked (TVL) in decentralized finance, while ETH TVL amounts to $83 billion. Separately, the Solana team recently promoted the network's technical resilience. Following a recent Amazon Web Services (AWS) outage, the team shared an analysis on X indicating a 97.6 resilience index, noting that only 77 of its 1,295 nodes were affected, suggesting a 6% dependency on AWS. Market performance lags despite growthDespite these developments, the price of SOL, the sixth-largest cryptocurrency by market capitalization, has not reflected the positive sentiment in the short term. Trading at roughly $186, SOL is down 13.74% over the past month, according to Kraken data. The asset remains 36.49% below its all-time high of $293.31, which was reached on Jan. 19, 2025.

Bitget works towards goal of Bitcoin ecosystem supportBitget Wallet, a Web3 trading wallet offered by the Bitget Seychelles-based crypto derivatives platform, has unveiled a plan designed to bolster its support for and development within the Bitcoin ecosystem.Photo by Kanchanara on UnsplashEnhancing user experienceIn an effort to elevate user experience and expand trading options, Bitget Wallet is committing to extensive product research, development initiatives and increased investments. The company plans on offering a wide array of services tailored to the Bitcoin ecosystem.This includes robust support for BTC asset management, cross-chain swaps, on-ramping for externally owned account (EOA)-based wallets, multi-party computation (MPC) wallets, Taproot compatibility and streamlined asset transfers for both BRC-20 tokens and NFTs. In October, Bitget announced that it was taking the route of enhanced security by embarking on integrating MPC.Integrated dApp browserThe platform also provides users with insights into macro and micro market trends through Bitget Swap, enabling interaction with popular projects via its dApp browser.Bitget Wallet’s move has already garnered support from several Bitcoin ecosystem projects, with integrations on official websites such as Unisat, ALEX Lab, LifeRestart and Bitmap Explorer. The integrated dApp browser ensures convenient user access to these projects, fostering increased engagement and accessibility.Looking forward, Bitget Wallet aims to capitalize on the medium to long-term market prospects within the Bitcoin ecosystem. The company is directing its efforts towards enhancing both technological infrastructure and product features, with a specific focus on critical areas such as Lightning Network, Nostr, Taproot Assets, BRC-20 and ARC-20 inscriptions.Facilitating cross-chain transactionsAn important facet of Bitget Wallet’s approach involves supporting multiple address formats, particularly within the Lightning Network. By doing so, the platform aims to improve asset transfer efficiency and introduce asset swaps between the Bitcoin mainnet and the Lightning Network. This move is geared towards facilitating cross-chain transactions between BTC and Ethereum Virtual Machine (EVM) assets on Bitget Swap, providing users with increased opportunities for portfolio diversification.Alvin Kan, the Chief Operating Officer of Bitget Wallet, underscored the significance of Bitcoin as the foundational cornerstone of the crypto industry. He emphasized the platform’s commitment to becoming a key player in the growing Bitcoin ecosystem, providing users with robust and seamless ways to manage and grow their assets.Formerly known as BitKeep, Bitget Wallet stands as Asia’s largest all-in-one Web3 trading wallet, boasting a five-year legacy and over 12 million users worldwide. On a global basis, the non-custodial wallet recently ranked fourth overall in terms of the number of wallet downloads.Bitget acquired the Singaporean startup wallet project in June. Its addition helped the broader Bitget platform to achieve the milestone of 20 million users. The product was rebranded as Bitget Wallet shortly afterwards.The company is keen to support other blockchain networks and ecosystems also. Earlier this month, the company announced an investment into Morph, a layer-2 blockchain that uses zero knowledge roll-up technology in an effort to focus on enhanced consumer experience.Last week, the platform added support for ZKFair, a zero knowledge layer-2 network which is based on the Polygon CDK.