Top

Korean tech firms distance themselves from label 'blockchain' in rebranding efforts

Web3 & Enterprise·March 28, 2024, 5:30 AM

As is the case in the rest of the world, South Korea is also experiencing a bullish cryptocurrency market these days. However, local blockchain companies that started their business between 2017 and 2018 – those considered the first-generation blockchain firms – are trying to distance themselves from the label “blockchain,” removing words such as “block,” “chain” or “coin” from their names to rebrand themselves. 

 

This is largely due to local regulations that stifle blockchain businesses and widespread negative perspectives towards the crypto industry among the public, the local media outlet News1 reported

https://asset.coinness.com/en/news/36078e2a49e749e2d11891194a9dbd90.webp
Photo by Robert Stump on Unsplash

MediBloc rebrands itself to WeavrCare: The two-track strategy 

Among the first-generation blockchain firms that changed its name is MediBloc. Founded in April 2017 as a blockchain-based digital health company, MediBloc rebranded its Korean branch last month to WeavrCare, combining the words "weave" and "care" to highlight its commitment to connecting patients and hospitals onchain. 

 

WeavrCare offers a blockchain healthcare data platform named Panacea, where patients can directly manage their own medical data. It also provides a blockchain-based medical data and insurance claim platform Medipass. MediBloc's native token MED is currently listed on prominent local crypto exchanges such as Upbit and Bithumb. 

 

The company is known to have well weathered the crypto winter between 2022 and 2023 by pitching a cloud electronic medical record (EMR) solution, Dr. Palette, which enables medical staff to easily check medical charts and manage patients' data. 

 

Following its rebranding, WeavrCare has demonstrated its intention to pursue a two-track strategy, with the company’s Gibraltar branch focusing on blockchain business under the original corporate name MediBloc. In contrast, WeavrCare in Korea will focus on expanding new businesses including Dr. Palette. 

 

Meanwhile, WeavrCare has reportedly embarked on investor relations (IR) activities to secure a Series B investment. 

 

Chain Partners rebrands itself to AI3: Merging Web3 with AI

Chain Partners, a blockchain firm focused on crypto exchanges and the over-the-counter (OTC) markets, has also recently rebranded itself to AI3, a new name that the company expects will illustrate its aim of focusing more on AI businesses. The name reflects the company's dedication to exploring both Web3 and generative AI technology. 

 

Following its rebranding, AI3 has embarked on developing an AI service equipped with a prompt response system. AI3 had already launched a personal AI assistant dubbed Wrks last year, which aims to improve workflows. A company official said AI3 is currently preparing for IR to qualify for a Series A investment. 

 

CPLABS and Parameta: Earlier pioneers of blockchain 

Meanwhile, other blockchain firms that launched their businesses earlier than the above two companies have already completed their rebranding last year. CoinPlug changed its name to CPLABS, and Iconloop to Parameta. 

 

More to Read
View All
Policy & Regulation·

Aug 25, 2023

Calls for Regulation of Crypto Investment Management Firms Amidst Growing Concerns

Calls for Regulation of Crypto Investment Management Firms Amidst Growing ConcernsThere have been recent calls in South Korea for crypto investment management companies to be subject to the Financial Investment Services and Capital Markets Act amidst concerns about potential regulatory blind spots negatively impacting crypto investors.Photo by Conny Schneider on UnsplashPushing for regulatory oversightKang Seong-hoo, chairman of the Korea Digital Asset Business Association (KDA) went into detail regarding the issue during a forum held by the association on Thursday to discuss the efficient use of technology and safety management in the era of the digital economy.He emphasized that dealings related to virtual asset management such as deposits, lending, and staking must be regulated by authorities under the Financial Investment Services and Capital Markets Act. This is due to the fact that crypto investment management companies are not within the purview of the Act On Reporting and Using Specified Financial Transaction Information or the Virtual Asset User Protection Act, the latter of which is set to take effect next year.The Act On Reporting and Using Specified Financial Transaction Information defines financial companies as those that provide services for selling, buying, exchanging, transferring, keeping, or managing virtual assets; or act as a broker, intermediary, or agent for these services. However, there is no mention of crypto management companies.Echoes of past crypto platform controversiesThese concerns are driven by the looming possibility of another debacle like the class-action lawsuits against crypto platforms like Haru Invest or Delio arising again as a result of regulatory gray areas. Two months ago, investors had filed a legal complaint after the two lenders unexpectedly suspended customer deposits and withdrawals, claiming that they suffered around KRW 50 billion (approximately $39 million at the time of the incident) in damages as a result.Furthermore, the Financial Intelligence Unit (FIU), a division under the Korean Financial Services Commission (FSC), recently stated in a report that virtual asset deposits, lending, and DeFi services do not fall under the obligations of the Act On Reporting and Using Specified Financial Transaction Information.“Given the context of the ongoing crypto winter since last year, the business model of virtual asset management companies, which is heavily reliant on arbitrage between exchanges, poses a high risk of incidents similar to the Haru Invest and Delio cases,” said Chairman Kang.“In order to ensure virtual asset user protection and market safety, authorities should promptly explore regulatory measures under the Financial Investment Services and Capital Markets Act for virtual asset management such as deposits, lending, staking, and the like.”

news
Web3 & Enterprise·

Sep 25, 2023

SK C&C and NEAR Foundation Forge Strategic Partnership to Fuel Web3 Growth

SK C&C and NEAR Foundation Forge Strategic Partnership to Fuel Web3 GrowthSK C&C, the information and communications technology affiliate of the South Korean conglomerate SK Group, last week announced its strategic partnership with the NEAR Foundation, the organization supporting the NEAR Protocol blockchain, aiming to broaden its Web3 business initiatives.The partnership ceremony was held earlier this month at a hotel in Seoul and saw attendance from Choi Cheol, the Head of Web3 and Convergence Group at SK C&C, along with Marieke Flament, the CEO of the NEAR Foundation.NEAR Protocol is a layer 1 blockchain that enables enterprises to build private shards that can be connected to the public blockchain.Photo by Shubham Dhage on UnsplashBlockchain research and global marketingThrough this agreement, the two companies will establish a mutual support system to strengthen their business networks, cooperate on research and business projects related to blockchain technology, spanning all industries, and execute global marketing strategies to elevate their brands and accelerate the Web3 ecosystem.SK C&C’s ChainZ and NEAR ProtocolAs part of this initiative, the two sides seek to link SK C&C’s own blockchain platform, ChainZ, with NEAR Protocol to develop a Web3 market that supports both public and private blockchains. Focusing on the financial infrastructure sector, SK C&C aims to inject momentum into its ventures in domains like the sharing economy market — a flourishing ground for second-hand item trading platforms — and in the gaming, content, and commerce sectors, where the issuance of non-fungible tokens (NFTs) is expected.Tailored corporate solutionsThey will delve into the development of Web3 solutions tailored for corporations, concentrating on areas like supply chain management and enterprise resource planning (ERP). ChainZ’s Key Recovery System will play a pivotal role in enhancing security and simplifying account management, while NEAR Protocol will support high transaction speeds, scalability, and interoperability between multichains.For example, assets like inventories, orders, loans, and bills of lading can be marked with tokens based on NEAR Protocol. These can then be verified at each stage of an entire trade process through digital signatures recorded on ChainZ.Moreover, SK C&C will leverage the NEAR Foundation’s global network as a stepping stone for global market entry, while NEAR Protocol will utilize the business network of SK C&C to garner customers in the Korean market. This effort to expand NEAR’s presence in South Korea also aligns with its joining hands with Dongdaemun, an administrative district in Seoul, earlier this month.SK C&C’s Choi Cheol underscored the efforts underway across various industrial sectors, including public, finance, manufacturing, and commerce, to develop Web3 services driven by public blockchains. He stated that beginning with NEAR Protocol, SK C&C would intensify collaborations with different public blockchain projects to broaden the ecosystem for Web3 services.

news
Policy & Regulation·

Jun 19, 2023

Korea’s Busan City to Develop Blockchain-Based Carbon Neutrality Platform

Korea’s Busan City to Develop Blockchain-Based Carbon Neutrality PlatformBusan Metropolitan City, known for being home to South Korea’s largest port, announced today that its consortium won the bid for the 2023 new local energy facilitation project offered by the Korea Energy Agency, an organization under the Ministry of Trade, Industry, and Energy (MOTIE). The consortium consists of five entities, including Busan City, tech solution provider Nuri Flex, and gas distributor Busan City Gas. As the winning bidder, Busan City and its collaborators will proceed with the development of a blockchain-based platform that promotes carbon neutrality.Photo by BERK OZDEMIR on PexelsCarbon neutralityThe primary aim of this project is to create a system that leverages surplus renewable energy to achieve carbon neutrality in the city’s port and industrial infrastructure. The initiative includes providing eco-friendly renewable energy to port and industrial facilities, establishing a blockchain-based carbon credit system to support businesses in joining the global corporate renewable energy initiative RE100, and facilitating the trading of surplus electricity. These measures are intended to save energy, enhance power system stability, and create greater value.Boosting green energy proportionThe project is set to take place from June 2023 to December 2024, with an estimated cost of 3 billion KRW ($2.3 million). The national and local governments will each finance 25% of the project, while the private sector will cover the remaining 50%. Upon completion of the project, Busan aims to increase the proportion of renewable energy within the city. Leveraging surplus energy and engaging in carbon credit trading, Busan expects to gain a competitive edge in the carbon-neutral sector.

news
Loading