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Korea’s Traditional Customer Rewards Program Embraces NFTs

Web3 & Enterprise·June 07, 2023, 2:46 AM

South Korean tech company SK Planet, the operator of the popular customer rewards program OK Cashbag, made an exciting announcement for points collectors today. In a recent press release, it revealed the launch of its new non-fungible token (NFT) membership program called “Road to Rich.”

Photo by Markus Winkler on Pexels

 

Rewards program meets NFTs

For over two decades, OK Cashbag has been a beloved membership service for Korean consumers. Now, members can embark on a journey through the Road to Rich program, accompanied by a rabbit character NFT. By completing daily quests, participants will earn rewards such as OK Cashbag points. As they progress on their journey, users can even level up their character, with the ultimate goal of reaching level 5. At this pinnacle, users will receive a tradable TEM NFT, offering customized everyday benefits.

 

Decentralized wallet

SK Planet, an affiliate of the South Korean conglomerate SK Group, has also introduced a new decentralized wallet called UPTN Station. Built on the Avalanche subnet, UPTN Station empowers users to store and transfer various digital assets, including NFTs. To enjoy the Road to Rich program, the installation of UPTN Station is required.

 

Gaming and rewards

Notably, the Road to Rich program comprises two gaming episodes to further captivate its users and encourage active participation. Any OK Cashbag member aged 19 or older can partake in the first episode and mint their own rabbit NFT at no cost.

Kim Kyo-soo, the head of SK Planet’s customer experience division, expressed enthusiasm about the NFT program, highlighting its ability to make Web3 experiences second nature for users. Moreover, he mentioned plans for future collaborations with SK Group affiliates and other partners, aiming to provide an extensive range of services.

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Markets·

Jun 25, 2024

Nomura survey indicates shift towards crypto investment in Japan

Nomura Holdings, Japan's largest brokerage and investment banking company, along with its digital asset arm, Laser Digital, has unveiled a survey indicating a significant shift towards cryptocurrency investment among Japanese investment managers.  54% of investment managers favor cryptoThe survey, conducted in April with over 500 respondents, reveals that 54% of investment managers plan to invest in crypto assets within the next three years, aiming to stabilize their portfolios and mitigate risks through diversification and hedging against inflation. According to the survey, approximately 25% of respondents hold a positive impression of cryptocurrencies, particularly Bitcoin and Ether. Meanwhile, 62% view crypto assets as a viable diversification opportunity. Around half of those that responded indicated an interest in crypto exchange-traded funds (ETFs) while 31% are considering direct investment. This trend follows the Japanese cabinet's February approval of a proposal to include crypto in the list of assets that local investment limited partnerships can acquire or hold. Nomura anticipates a revision to the Limited Partnerships Act later this year to accommodate this change.Photo by Jezael Melgoza on UnsplashNew product development to drive demandThe survey also highlights the primary drivers for future investments in crypto assets. These include the development of a variety of financial products such as exchange-traded funds, investment trusts, staking, lending and other innovative offerings. These developments align with Japanese Prime Minister Fumio Kishida's "new capitalism" economic policy. Within that policy, Kishida outlined that fostering Web3 innovation is a key priority in a keynote address at the WebX conference in Tokyo in 2023. Metaplanet bond issuanceIn a related move, Tokyo-based investment and consulting firm Metaplanet plans to issue 1 billion yen ($6.26 million) worth of bonds to finance its Bitcoin acquisitions. The firm announced on June 24 that its board had approved the bond issuance, with the Bitcoin intended for long-term holding. A separate notice detailed that the bonds would offer an annual rate of 0.5%. Metaplanet appears to be following a business strategy first pioneered by MicroStrategy in the United States. The American business intelligence firm, now focused on Bitcoin development, holds the record for a public company with the most Bitcoin, possessing 226,331 BTC worth $15 billion. It provides an alternative means through which corporations can gain exposure to Bitcoin investment. Metaplanet is likely to fulfill a similar role within the Japanese market, meeting that developing investment need identified among Japanese investment managers in Nomura’s survey. While the Nomura survey findings are largely positive, there were a number of concerns expressed by investment managers also in relation to crypto. Among them were concerns about counterparty risk, regulatory requirements and high asset volatility. However, the report suggests that there is a path through which these concerns can be minimized. The report states: “These hurdles could soon be lowered, as Japan’s digital asset laws and regulations are rapidly being developed, enabling increased engagement from institutional investors in the future.” In December, the Japanese government approved a tax regime revision to exempt corporations from paying tax on unrealized crypto gains if they hold the assets long-term.

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Web3 & Enterprise·

May 07, 2023

Alibaba Cloud Partners With Avalanche to Deploy Metaverses

Alibaba Cloud Partners With Avalanche to Deploy MetaversesChina’s Alibaba Cloud, a subsidiary of the e-commerce behemoth Alibaba Group, and one of the world’s largest cloud computing companies, has entered into a partnership with layer one blockchain project Avalanche.The cloud division of the Chinese tech giant has built a launchpad which will allow businesses to deploy metaverses, hosted on the Avalanche blockchain.Photo by C Dustin on UnsplashEnter the CloudverseAlibaba has named the launchpad “Cloudverse”. In accessing the Cloudverse, businesses will be enabled in customizing, launching and maintaining their very own metaverses, running on top of the Avalanche blockchain. In a tweeted message on Thursday, the Avalanche project team stated that “Alibaba Cloud’s millions of clients can easily deploy custom metaverses and unlock new dimensions for consumers.” It’s clear that the blockchain specialist sees the value in linking up with an entity with the market reach that Alibaba Cloud can provide. Expanding on that, it stated: “Cloudverse gives businesses an easy, white-glove, and cost-effective way to expand their brands to the Web3 virtual world.”Singapore’s MUA DAOAlongside Alibaba Cloud and Avalanche, a Singapore-based project is participating in the collaboration. Metaverse Union of Architects Decentralized Autonomous Organization makes for quite a long-winded entity, meaning that the project is more commonly known as MUA DAO. The DAO sees its mission as helping entities to overcome the technological hurdles of the crypto world by offering the largest virtual reality guild of architects, thus making available a large number of capable builders for the metaverse.Taking to Twitter on Thursday, the project outlined that the partnership marked a significant milestone for the DAO. “As the metaverse middleware, #MUADAO will support Cloudverse from creation and customization to continual operation in #MUAverse,” it outlined.MUA DAO sees the likely outcome of the collaboration as leading to a cost effective mechanism through which Asia-Pacific businesses can expand into the Web3 world, empowering clients to create custom metaverses and unlocking new customer experiences.MUA DAO terms its offering as “MUAverse, describing it as “a one-stop Metaverse Middleware Infrastructure developed and operated by MUADAO, designed to empower enterprises and businesses in the creation, operation, and management of digital assets.”Avalanche’s unique structureThe three entities coordinated the announcement of the collaboration to coincide with the Avalanche Summit II conference, which commenced on Wednesday in Barcelona, Spain and runs until Friday.As a layer one blockchain, Avalanche has a unique structure which enables subnets, sets of nodes or validators which can be built on top of blockchains. Subnets offer the advantage of allowing developers to customize them on an application-specific basis. Such a blockchain infrastructure will be beneficial in facilitating customizable blockchain solutions relative to the proposed Cloudverse.Blockchain credentialsRecently, Alibaba announced its intention to open a Web3 incubator lab in Japan. The lab will be a collaboration between Alibaba, Tokyu Land Corporation and Skeleton Crew Studio. One of its principal objectives will be to enable game developers to learn about and harness blockchain technology relative to virtual reality gaming.Additionally, Alibaba Cloud intends to launch a blockchain node service in Japan at a later stage in 2023. In a further nod to its blockchain credentials, Alibaba Cloud was also a co-organiser of Hong Kong’s recently-held Web3 Festival, alongside Amazon Web Services and Hong Kong-based Cyberport.

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Policy & Regulation·

Oct 02, 2025

Iran caps stablecoin transactions amid currency devaluation and sanctions

Iranian authorities last week introduced new restrictions on stablecoin transactions, limiting individuals to an annual purchase cap of $5,000 and a total holding limit of $10,000. According to a report from Iran International, licensed digital platforms have one month from the effective date to enforce these new regulations on all users.Photo by Hadis Malekie on UnsplashRial decline fuels stablecoin uptakeThe move coincides with the continued devaluation of the national currency, with the Iranian rial reaching an all-time low of 1,136,500 per U.S. dollar on Sept. 27. This currency plunge occurred just before the reimposition of United Nations sanctions, which took effect at 00:00 UTC on Sept. 28. Since then, the rial has weakened further, reaching a new low of 1,170,000 per U.S. dollar as of publication, as per data from Bonbast.  For many Iranians, stablecoins like USDT have become an essential financial tool, providing a hedge against inflation and a means to transfer funds internationally, bypassing the traditional banking system. The adoption of these U.S. dollar-pegged digital assets has reportedly grown since the escalation of conflicts with Israel and the U.S. earlier in the year. These new financial controls follow recent actions by the U.S. to counter what it describes as Iranian "shadow banking" networks. On Sept. 16, the U.S. Department of the Treasury’s Office of Foreign Assets Control (OFAC) sanctioned two Iranian financial operatives and their network of companies in Hong Kong and the United Arab Emirates (UAE). A press release stated these entities used cryptocurrency and front companies to transfer funds from oil sales, benefiting Iran’s IRGC-Qods Force (QF) and its Ministry of Defense and Armed Forces Logistics (MODAFL). The U.S. Treasury asserts these funds are funneled into regional proxy groups and the development of advanced weapons programs.U.S. dollar to rial chart Source: BonbastHack on Iran’s top crypto platformIran’s private digital currency sector has also faced mounting security pressures. In June, Nobitex, the country’s largest crypto exchange, was hit by a major exploit that drained about $90 million in assets, including Bitcoin (BTC), Ethereum (ETH), Dogecoin (DOGE), Ripple (XRP), Solana (SOL), Tron (TRX), and TON. A pro-Israel hacker group known as Predatory Sparrow, or Gonjeshke Darande, later claimed responsibility in a post on X. The attack took place during heightened military tensions that began with Israeli strikes on Iranian military and nuclear facilities on June 18, 2025. According to analysis by TRM Labs, digital assets are increasingly integral to Iran's efforts to navigate international sanctions and advance its geopolitical interests. Iranian exchanges, including Nobitex, process billions in cryptocurrency transactions. These platforms have been noted for permitting large withdrawals without stringent Know Your Customer (KYC) protocols and for employing sophisticated methods to obscure the origins and destinations of funds. At the same time, these exchanges are not used solely for state-level purposes. For many ordinary Iranians, grappling with inflation and economic isolation, digital assets represent a practical tool for safeguarding savings and maintaining limited access to the global economy, underscoring the dual role that cryptocurrency plays in the country. 

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