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Milk Partners Achieves Integration with OK Cashbag, Elevating Reward Point Utility

Web3 & Enterprise·September 26, 2023, 9:22 AM

Milk Partners, the operator behind a South Korean blockchain-powered platform delivering an integrated service for reward points, announced yesterday that its app, MiL.k, has achieved compatibility with OK Cashbag. This integration is notable as OK Cashbag enjoys a substantial presence in the nation, with a user base exceeding 20 million.

Photo by Josh Sorenson on Pexels

 

Enhanced utilization of reward points

Through this collaborative initiative, MiL.k aims to facilitate enhanced utilization of reward points for customers of both entities.

MiL.k allows point collectors to swap their points across diverse domains like travel, leisure, and shopping, introducing a new approach to utilizing reward points. The company has been forging collaborations with notable companies, including conglomerate Lotte, convenience store chain CU, theater franchise Megabox, travel platform Yanolja, Malaysian budget airline AirAsia, and Indonesian loyalty platform GetPlus.

 

Expanding Web3 services

The point exchange service is part of a strategic partnership agreement signed by Milk Partners and SK Planet, the operator of OK Cashbag, in June. Beyond loyalty programs, the two companies plan to maintain collaboration efforts to expand Web3 services. In particular, they will cooperate to enhance the ecosystem of the UPTN blockchain, jointly developed by SK Planet and Ava Labs, utilizing Avalanche Subnet technology.

Cho Jung-min, CEO of Milk Partners, said that the utility of MiL.k has increased thanks to its partnership with OK Cashbag, whose points are accepted at numerous retailers both online and in-store. He added that the company will explore more partnerships to provide a wider range of tangible benefits to both corporate partners within the MiL.k alliance and app users.

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Web3 & Enterprise·

Dec 22, 2023

Buysell Standards and AGST collaborate to expand security token projects in Southeast Asia

Buysell Standards and AGST collaborate to expand security token projects in Southeast AsiaBuysell Standards, a South Korean company operating fractional investment platform Piece, is accelerating its expansion into the Southeast Asian market through a recent business collaboration.A report from Korean news outlet Financial News indicates that the company has signed a memorandum of understanding (MOU) with AGST, a subsidiary of blockchain-focused investor Fundiant Holdings. This collaboration aims to launch security token projects within the Association of Southeast Asian Nations (ASEAN) region.Photo by Kelvin Zyteng on UnsplashSingapore in Q1 2024As an asset manager in Singapore and Japan, AGST is set to play a pivotal role in the issuance and distribution of security tokens in these markets. Their strategy includes launching security token products in Singapore in the first quarter of next year. These products will be backed by assets from Buysell Standards.The partnership between Buysell Standards and AGST is set to be multifaceted, encompassing several key areas of collaboration. Together, they will focus on developing new investment products and building the necessary infrastructure to support them. They will also focus on marketing and promotional efforts in the ASEAN region.Anticipating regulatory exemptionBuysell Standards is among the seven companies that received approval from the South Korean Financial Services Commission to issue security tokens. The company is anticipating a regulatory exemption from the government, which would allow them to introduce fractional investment products linked to ship finance.Buysell Standards expects that its partnership with AGST will facilitate quicker access to funding from international sources for high-quality investment products in South Korea. Meanwhile, AGST seeks to introduce a range of Korean assets to the global security token market.Emphasizing the quick adoption of fintech by ASEAN investors and their fondness for South Korea, Shin Beom-jun, CEO of Buysell Standard, stated that the company is committed to actively promoting Korean security token products on the global investment stage.Kim Chang-soo, Chairman of Fundiant Holdings, expressed his ambition to strengthen the Korean security token market. He observed that the market is currently in an early stage of development, leading to the undervaluation of underlying assets. He believes that introducing Korean security tokens to international markets will reciprocally aid in the expansion and maturation of the domestic market.

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Policy & Regulation·

May 17, 2024

Korean FSS Governor meets U.S. SEC Chair Gensler to cooperate on crypto regulations

The governor of South Korea's Financial Supervisory Service (FSS) met with the United States Securities and Exchange Commission (SEC) Chair Gary Gensler, according to Korean media outlet Newsis. The meeting took place during FSS Governor Lee Bok-hyun's business trip to the U.S. The meeting with the SEC chair was pre-arranged earlier this year, as previously reported by crypto media CoinNess.  Governor Lee reportedly had high-ranking meetings with officials from the SEC and Commodity Futures Trading Commission (CFTC) between May 14 and May 16. Photo by Daniel Bernard on UnsplashDuring his meeting with the SEC chair, Governor Lee discussed various financial and cryptocurrency regulatory issues including the recent approval of spot Bitcoin ETFs, and reaffirmed the need for close cooperation between two countries in such oversight efforts. In particular, the two regulators came to an agreement to reinforce cooperation in investigation into unfair trading practices associated with securities and virtual assets. He also met with CFTC Chairman Rostin Behnam to share the recent trends regarding virtual asset legislation in the U.S. and agreed to strengthen information sharing between the two countries. The details of the meeting agendas remain confidential, as mutually agreed upon by the two supervisory organizations.   International financial regulatory cooperation Governor Lee’s latest meetings with U.S. financial regulators followed his attendance at the meeting for the Group of Central Bank Governors and Heads of Supervision (GHOS) held in Basel, Switzerland, on May 13. The GHOS is the oversight body of the Basel Committee on Banking Supervision (BCBS).  During the GHOS meeting, participants reached a consensus on the urgency of swiftly implementing Basel III, a set of bank regulation standards. Two-thirds of member countries are set to partially or completely adopt Basel III by the end of this year.  Furthermore, the member countries agreed to postpone the implementation of the Prudential Treatment of Banks' Exposures to Cryptoassets to Jan.1, 2026, considering the regulatory framework is currently under amendment.  

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Web3 & Enterprise·

May 02, 2023

Alchemy Pay Enables Rupee Payments Through UPI

Alchemy Pay, a Singapore-based platform that supports fiat to crypto purchases across 173 countries using Visa, Mastercard, regional mobile wallets and domestic transfers, has announced that it now provides a rupee-denominated on-ramp using India’s UPI real-time payments system.Photo by rupixen.com on UnsplashIn a recent blog post, the fiat to crypto payments solutions provider outlined that it now has the capacity to more effectively on-ramp India’s 1.4 billion citizens by enabling domestic transfer payments to effect crypto purchases through the Unified Payments Interface (UPI), a popular instant payments system in India. Processing domestic transactionsThe move means that Indian citizens can interact with the platform by way of simple, real-time domestic transfers, with a minimum purchase value of 1250 INR. First introduced in 2016, UPI has been wildly successful. In September 2022, the system recorded a monthly transaction volume of 6.7 billion transactions, representing a movement of $140 billion.The platform has partnered with 358 banks and continues to grow and expand its network. In Alchemy Pay’s home territory of Singapore, UPI has recently secured an integration with PayNow, a Singaporean secure funds transfer service. Referring to the PayNow/UPI integration in its blog post, Alchemy Pay is likely to be extending its UPI-based transfer service as a direct consequence.The payments facilitator claims that its plugin is “now being used by many wallets, DeFi, gaming and NFT marketplaces, as well as exchanges like OKX and LBank.”The Alchemy Pay platform has focused in particular on emerging regional real-time payments platforms. Within emerging markets it supports similar systems such as Pix, SPEI, GCash, Dana and OVO. As the Singaporean start-up puts it, ”simplifying the on-boarding process is crucial for the widespread adoption of cryptocurrencies and by enabling local payment options, Alchemy Pay makes the adoption by a growing number of users possible.”Off the back of this expanded service offering, the company is currently inviting developers of Web3 platforms and dApps to get in touch so as to enable them in adding its plugin and integrating its API. Importance of bridging crypto with fiatIn another blog post on Monday, Alchemy Pay underscored the importance of an ability to on/off ramp to and from the crypto ecosystem. The company points out that in its recent history, the crypto space has been a complex and intimidating environment to enter or exit to/from the conventional world. It claims to be playing its part in changing this.According to the firm, its available options of transferring fiat currency to a user’s credit card, savings card or bank account via SWIFT, IBAN or local bank transfer is far more seamless than what has been offered to crypto space participants up until now. These transfers can be effected in minutes, with the platform supporting 22 currencies and payouts facilitated in over 60 countries.The digital assets space doesn’t exist in a vacuum. Current generations were all born into fiat-based monetary systems and naturally enough, the overwhelming majority of wealth is tied up within traditional systems.While digital assets have garnered quite a bit of attention over the course of the past few years, the overall market capitalization of crypto, which stands at $1.2 trillion at the time of publication according to cryptocurrency data aggregator CoinGecko, is only a drop in the bucket by comparison with the wealth that exists within the conventional system. More seamless bridging in line with what Alchemy Pay is offering will be necessary for this space to have a realistic chance of conquering mass market adoption.

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