Korean FSS Governor meets U.S. SEC Chair Gensler to cooperate on crypto regulations

Samsung Plans to Expand Its Business Through NFTsSamsung Research, the research arm of Samsung Electronics, set up a new task force earlier this year to launch new projects to combat slowing demand for home appliances.Photo by Markus Winkler on PexelsSamsung’s endeavors in NFTsOne of its projects will involve non-fungible tokens (NFTs), in which Samsung has been showing its continued interest. Last February, Samsung Electronics displayed NFT artworks on their high-end televisions, and more recently, the high-tech company signed a memorandum of understanding with Hana Financial Group to develop NFT-related products.TVs to offer NFT art trading functionalityIt is predicted that in the first half of this year, Samsung will release a premium television with an application that allows TV viewers to trade NFT artworks. It is analyzed that the leading hardware manufacturer now attempts to expand its business models through NFTs and other content services while maintaining its dominance in the TV market.

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

CertiLife Secures Funding for Blockchain-Based Medical Device WarrantiesCertiLife, a South Korean startup that specializes in blockchain-based warranty services for medical devices, has recently secured seed funding from dentists and the blockchain industry. The amount of the investment remains undisclosed, as reported by local media outlet Mirakle Ahead.Photo by Jonathan Borba on UnsplashBlockchain advantagesCertiLife leverages the power of blockchain technology to issue warranties for medical devices. Unlike traditional physical warranties, CertiLife’s digital warranties are not only environmentally friendly but also offer cost-saving benefits to medical device manufacturers. This is achieved by eliminating the need for physical resources.Through messaging appCertiLife’s blockchain-powered warranties are issued through South Korea’s popular messaging app KakaoTalk, providing convenience to clinics and patients. They can be easily managed using Klip, a digital asset wallet developed by GroundX, a blockchain subsidiary of Kakao Corp.One of the investors expressed expectations that blockchain-based warranties would address the inconvenience and risk of loss associated with traditional warranties. The investor said that CertiLife’s digital warranties will ensure secure data management, save time, and offer improved convenience.CEO Kim Do-hee of CertiLife emphasized the company’s commitment to utilizing investment funds to enhance its services. Kim said that CertiLife is actively preparing to collaborate with various medical device manufacturers and also exploring opportunities to expand into international markets later this year.