Top

BingX embarks on rebrand to further service offering

Web3 & Enterprise·November 25, 2023, 3:42 AM

BingX, the Singapore-headquartered cryptocurrency exchange platform, has taken the decision to rebrand the business.

 

Improving the trading experience

The platform, originally known for its role in guiding newcomers into the crypto space through copy trading, claims that the move is designed to elevate the trading experience for users by prioritizing simplicity, efficiency and security.

This transformation includes a substantial overhaul of BingX’s visual identity, highlighted by a streamlined logo that caters to the practical needs of traders. The changes extend to the platform’s color palette and typography on digital platforms, all aimed at making the trading process more intuitive and user-friendly.

Photo by Patrik Michalicka on Unsplash

 

Broadening market appeal

While initially recognized for its focus on crypto beginners, BingX is now broadening its horizons. The platform introduces advanced features catering to a diverse range of crypto enthusiasts, from novices to seasoned traders. This expansion underscores BingX’s adaptive approach to the dynamic cryptocurrency market, addressing the evolving needs of its user base.

Megan Nyvold, Head of Branding at BingX, outlined that the rebranding aligns with the company’s enduring vision of democratizing crypto trading globally, emphasizing diversity and creating professional, user-centric trading environments.

 

From ‘Trading Made Easy‘ to ‘Empowering Traders’

In tandem with the visual changes, BingX has also unveiled a new tagline, transitioning from “Trading Made Easy” to “Empowering Traders.” This shift emphasizes the company’s commitment to supporting traders at all levels, ensuring access to reliable and transparent services.

In a blog post published by the company on Thursday, Nyvold stated:

”Over the past five years, BingX’s vision to build a gateway for the next billion crypto users has been unwavering. As part of this evolution, we have refined our core values with a renewed emphasis on promoting diversity. As we introduce our refreshed brand identity, we reaffirm our assurance of empowering our users, focusing on a more professional and user-centric trading environment that aligns with our vision for collective success.”

This latest move is one of a number of ongoing efforts BingX has made this year to further develop the business. In July, the company introduced AstraBit to the platform, an automated algorithmic trading and portfolio management tool, to enhance and automate the crypto trading experience for its platform users.

The following month, it introduced a Multiple Deposit Addresses feature to enable greater flexibility and convenience for service users. September brought a collaboration with WunderTrading, adding the use of its automated trading bots to BingX platform users. Earlier this year, the company had integrated crypto portfolio tracker CoinTracking with the platform, in an effort to allow service users to generate reports for tax purposes with ease.

BingX was founded in Singapore in 2018 by Josh Lu. The platform claims to have five million service users.

More to Read
View All
Markets·

Oct 23, 2025

Hong Kong to launch spot Solana ETF ahead of U.S.

A spot Solana (SOL) exchange-traded fund (ETF) is set to debut in Hong Kong next week, according to the South China Morning Post. Managed by ChinaAMC (HK), the Hong Kong subsidiary of Chinese financial services company China Asset Management, the product will begin trading on Oct. 27 and will be available against both Hong Kong and U.S. dollars. The Hong Kong listing comes amid growing global interest in Solana-based investment products. While this marks a first for the city, the first country to trade a spot Solana ETF was Canada, where four products from 3iQ, Purpose, Evolve, and CI Financial went live on the Toronto Stock Exchange in April 2025.Photo by GuerrillaBuzz on UnsplashU.S. institutions await regulatory approvalIn the U.S., institutional interest is also high, though a product has yet to be approved. According to Bloomberg senior ETF analyst Eric Balchunas, 23 separate ETP filings for Solana have been submitted in the U.S. This matches Bitcoin, with both assets having the highest number of filings among 35 cryptocurrencies tracked, out of a total of 155 crypto ETP filings overall. The push for exchange-traded products mirrors rising institutional investment in the Solana ecosystem itself. Several firms have recently established corporate SOL treasuries. Forward Industries spent $1.6 billion on its treasury and filed with the U.S. Securities and Exchange Commission (SEC) to raise up to $4 billion from share sales to acquire more SOL. Similarly, Sharps Technology announced a collaboration with Coinbase Global to expand its reserve strategy, and an SEC filing showed that Citadel and its affiliates hold a portion of the outstanding shares in DeFi Development Corp. (DFDV), another SOL treasury firm. Uniswap expands to Solana networkSolana's platform has also seen wider technical integration. On Oct. 16, the decentralized exchange Uniswap began supporting the network, allowing its users to connect Solana wallets and swap SOL tokens. Uniswap stated the move helps address fragmentation issues by supporting both Solana and Ethereum, the two largest DeFi ecosystems. According to DefiLlama data, SOL currently boasts $10.88 billion in total value locked (TVL) in decentralized finance, while ETH TVL amounts to $83 billion. Separately, the Solana team recently promoted the network's technical resilience. Following a recent Amazon Web Services (AWS) outage, the team shared an analysis on X indicating a 97.6 resilience index, noting that only 77 of its 1,295 nodes were affected, suggesting a 6% dependency on AWS. Market performance lags despite growthDespite these developments, the price of SOL, the sixth-largest cryptocurrency by market capitalization, has not reflected the positive sentiment in the short term. Trading at roughly $186, SOL is down 13.74% over the past month, according to Kraken data. The asset remains 36.49% below its all-time high of $293.31, which was reached on Jan. 19, 2025.

news
Policy & Regulation·

Jul 14, 2023

Indonesia Set to Launch National Cryptocurrency Exchange in July

Indonesia Set to Launch National Cryptocurrency Exchange in JulyThe Indonesian government is pushing forward with its long-awaited plan to introduce a national cryptocurrency exchange, which will be accessible to citizens in the coming weeks.Photo by Bisma Mahendra on UnsplashJuly launchAccording to a report from Tempo, Indonesia’s Commodity Futures Trading Supervisory Agency (CFTRA), also known as Bappebti, has announced that the national crypto exchange will be launched in July.Didid Noordiatmoko, the head of Bappebti, revealed that all cryptocurrency transactions in Indonesia will be exclusively permitted through the national exchange. He confirmed that the agency has recently finalized discussions on stock exchange rules, which include the implementation of Know Your Customer (KYC) procedures. Noordiatmoko also mentioned that the exchange will offer trading services through an integrated application, which has already undergone testing by CFTRA.Plan delaysThe launch of the national cryptocurrency exchange was initially planned for June 2023 but faced delays, following a previous postponement from the original target of December 2022. The project gained traction in 2021 when a government-backed Indonesian telecoms company announced a partnership with Binance to develop a joint cryptocurrency exchange.According to the latest report, Bappebti intends to restrict cryptocurrency sales to local transactions while aligning with global market trends. Approval from Bappebti will also be required for cryptocurrency prices on the exchange.Bappebti has informed Trade Minister Zulkifli Hasan about the progress of the national exchange. Noordiatmoko stated that unless further instructions are received, Bappebti will proceed to issue the necessary permit, allowing licensed traders one month to join the exchange.As of earlier this year, Indonesia had around 383 tradable crypto assets and ten local coins, with an additional 151 assets and ten coins under review by Bappebti.Indonesia’s central bank has released a white paper outlining its digital currency plans and approved a law classifying cryptocurrencies and digital assets as regulated financial securities. It has shown a level of support for digital assets albeit with an eye towards maintaining strict control. It has taken the lead in classifying 501 crypto assets, including BTC, ADA, BUSD, DOT, XTZ, and SAND, as commodities, setting an example that other nations may follow.Crypto is not permitted as a means of payment in Indonesia and in May the Governor of Bali warned foreign visitors against using it as such.In 2022, Indonesia’s trade ministry reported approximately 14 million cryptocurrency traders, surpassing the number of stock traders at 9 million. Meanwhile, the total trading value fell from 859 trillion rupiah in the previous year to around 300 trillion rupiah ($19.2 billion).Indonesia has been supportive of de-dollarization initiatives and the aspirations of BRICS nations to promote non-US fiat currencies. In April, the governor of the Bank of Indonesia, Perry Warjiyo, announced the introduction of the Local Currency Transaction (LCT) as part of Indonesia’s currency diversification strategy, aligning with the BRICS countries.

news
Policy & Regulation·

Apr 17, 2024

South Korea's prestigious university to launch philosophy major dedicated to Bitcoin

Hanyang University, one of South Korea’s most prestigious educational institutions, has embarked on launching a new major dedicated to Bitcoin and cryptocurrencies, named "Bitcoin Philosophy" at its graduate school. Yoon Seong-ho, the vice dean of the College of Humanities, will spearhead organizing the new major and overseeing its courses, according to local media ETNews.  The Bitcoin Philosophy major merges two different academic fields – philosophy and emerging blockchain studies. This unprecedented combination has drawn the attention of many local crypto investors and industry insiders. Typically, crypto or blockchain experts in Korea have educational backgrounds in computer science, software engineering, information security studies or cryptology. Photo by Karolina Grabowska on PexelsHumanistic approach to cryptocurrency The school stated that the planned major will be taking a humanistic approach to Bitcoin and cryptocurrencies, focusing less on their technological aspects. The specifics of the courses, however, are yet to be disclosed.  Hanyang University is no stranger when it comes to blockchain and cryptocurrencies. The institution has already established the Department of Blockchain Computing and Cryptoeconomics back in 2018, which started enrolling students the following year. Currently, around 20 experts from across various fields including engineering, business management, law and medicine, serve as faculty members.  Furthermore, the school is considering a proposal to establish a "Bitcoin Philosophy Research Center" on campus and dedicated courses for the Advanced Management Program (AMP). If approved, admissions for the new crypto major could open as early as next year.  

news
Loading