Metaworld Global’s Web3-based shopping metaverse to be launched worldwide next month
Hong Kong-based Metaworld Global’s shopping metaverse, MWCC, is scheduled for global release on Dec. 25. As a Buy-to-Earn (B2E) platform, it is expected to surpass the limitations of traditional online shopping by incorporating a Web3-based online store and offering a unique, rewards-based shopping experience for customers.
“This will be a shopping mall that no consumer has ever experienced before,” said Lee Geun-ho, who is in charge of development at Metaworld Global.

Forging a new digital frontier
MWCC aims to become a decentralized commerce ecosystem built together by buyers, sellers and influencers. The ecosystem will run on tokens that can be used across several social settings, thus expanding the scope of cryptocurrency beyond traditional settings. It will also harness various blockchain technologies to create a social media-based consumer network, ultimately handing over digital ownership to shoppers.
What also sets MWCC apart is that it will employ a multi-purpose middleware to carry out global-scale commerce activities such as intermediary payment and copyright monetization via NFT marketplaces, among others. Notably, the platform plans to mint high-value, collectible NFTs.
Supporting all participants in the shopping process
Suppliers within the MWCC network who own manufacturing facilities will be able to export their products to over 200 countries through the platform’s promotion and logistics systems. Sellers can also use social media to sell their products to customers overseas and get their transactions settled in real-time. In turn, these customers can easily purchase Korean products without the hassle that is usually associated with making payments on overseas online shopping sites.
“MWCC offers benefits for buyers, sellers and suppliers, which will serve as the base for a new operation system in the digital era,” Lee explained.


