Top

Web3 firm AIITONE rebrands as BU Technology, adding new business objectives

Web3 & Enterprise·November 06, 2023, 3:05 AM

AIITONE, a Web3 and military technology firm located in South Korea, announced on Monday (local time) that it has rebranded and will now be known as BU Technology.

Photo by Steve Johnson on Unsplash

 

Electric trains, batteries as new objectives

During an extraordinary general meeting of shareholders on October 5, the company formerly known as AIITONE announced a change in its corporate identity to BU Technology. This rebranding coincides with an expansion of the company’s business objectives to include the manufacturing of electric trains, batteries and charging devices. With this move, BU Technology aims to diversify its sources of revenue.

 

The meaning behind ‘BU Technology’

BU Technology, which stands for “Beyond Your Technology,” embraces the motto “Beyond Your Today, Beyond Your Expectation, Beyond Your Imagination.” This slogan reflects the company’s ambition to be a forward-thinking tech enterprise that exceeds the expectations and imaginations of its customers.

BU Technology applies extended reality (XR) technology to develop computer-based training (CBT) programs and simulators for military use. It’s also ventured into creating content for industrial safety that uses augmented reality (AR) and virtual reality (VR) technology. This content is recognized for its technical quality, notably in replicating realistic effects, including sound, wind and physical sensations.

The fresh corporate identity and resolve of BU Technology are also anticipated to make a positive impression on its operations in the Middle East. Earlier this year, the company inked a memorandum of understanding (MOU) with the Royal Private Office of His Highness Sheikh Ahmed Bin Faisal Al Qassimi in the United Arab Emirates (UAE). This agreement is directed at strengthening the fintech sector across South Korea, China and Japan.

Additionally, in September, BU Technology successfully launched a proof-of-concept (PoC) platform tailored for the blockchain-based security token projects of securities and financial firms. This PoC platform enables the testing and demonstration of the viability and operational processes related to security token ventures.

Lee Jin-yeop, CEO of BU Technology, said that the rebranding effort is aimed at enhancing the company’s brand value and introducing a fresh image for the firm. He further emphasized that BU Technology is committed to advancing the three foundational pillars of its business: military applications, XR and blockchain technology.

Lee stated that incorporating new business objectives is a strategy for diversification, intended to elevate the company’s overall value. He also expressed his commitment to steering the newly rebranded BU Technology towards becoming a frontrunner in the Web3 era.

More to Read
View All
Web3 & Enterprise·

Sep 18, 2023

WEMIX PLAY to Add Two New Blockchain Games to Lineup

WEMIX PLAY to Add Two New Blockchain Games to LineupSouth Korean gaming publisher Wemade said Monday that it has agreed to onboard two new sports games, Ballies and El Jefe Futbol, on its blockchain gaming platform WEMIX PLAY.Photo by ELLA DON on UnsplashThis is the latest development in Wemade’s continued efforts to expand its global partnerships in order to secure a diverse game lineup on WEMIX PLAY and diversify genres within its gaming portfolio.New Web3-enabled games for sports enthusiastsBallies, developed by Ballies LLC, is a blockchain-based, basketball-themed strategy card mobile game. It operates on an on-ramping lend-to-earn system as a Web2 game while incorporating the benefits of Web3 platforms. Users can engage in various blockchain-integrated content, such as lending avatars to other players or participating in tournaments to earn game tokens. The game recently wrapped up beta testing and will be released at the end of this month, according to an announcement on its official X (formerly Twitter) account.On the other hand, El Jefe Futbol is Studio 369’s new soccer strategy game set to launch on November 15. Players can create soccer teams, train players, and participate in various types of matches, including tournaments, league matches, and player-versus-player (PVP) games. They can also convert their athletes into non-fungible token (NFT) cards for trading.Once these games are released, users will have the opportunity to buy and sell NFTs from Ballies and El Jefe Futbol on the WEMIX PLAY marketplace.Opportunity for expansionKlemen Gradisar, Co-Founder of Ballies LLC, expressed his excitement to be a part of the WEMIX community, deeming the WEMIX PLAY onboarding a monumental step for the platform. Matt Candler, CEO of Studio 369, added that this will be an opportunity for Studio 369’s blockchain games to reach a wider audience. As a development studio with expertise in compatibility across various platforms and high-quality gameplay, he said that the studio is committed to providing top-notch gaming experiences.

news
Policy & Regulation·

Nov 22, 2023

Upbit procures ISO 22301 certification

Upbit procures ISO 22301 certificationDunamu, the blockchain and fintech firm that operates South Korea’s largest crypto exchange Upbit, announced Wednesday (local time) that Upbit has obtained the ISO 22301 certification, an international standard for security and resilience that evaluates a company’s business continuity management system (BCMS) based on its ability to protect against and respond to disruptive events. The firm disclosed that it acquired the certification from the U.S. International Accreditation Service (IAS) on Nov. 6.Photo by John Salzarulo on UnsplashNavigating risk managementMore specifically, the ISO 22301 certification evaluates a company’s ability to maintain uninterrupted and stable business operations through the prevention, response and recovery in the event of accidents, man-made or natural disasters and more. It offers several benefits for companies, such as proof of compliance with legal requirements, which serves as a marketing advantage, and the prevention of large-scale damage.To obtain the certification, companies must prepare in advance for unexpected disruptions by analyzing the level of impact that such events can have on business operations and the amount of time needed to recover, then put relevant policies in place to facilitate recovery. To maintain the certification, enterprises must also undergo an annual follow-up audit and a renewal audit every three years.Commitment to business resilience“We obtained the certification to protect user assets and provide safe services that do not stop in the face of external influences,” Dunamu said, emphasizing its commitment to enhancing service reliability and protecting investors. “We will not stop our efforts to become the most trusted cryptocurrency exchange.”Upbit has previously acquired other ISO certifications, such as the ISO 27001 for information security; the ISO 27017 for information security in cloud computing; and the ISO 27701 for privacy management. The exchange also obtained ISMS-P in 2021, a certificate administered by Korea’s Ministry of Science and ICT and Personal Information Protection Commission for information security and personal information management.

news
Markets·

Jun 16, 2023

Survey Reveals Favorable Public Opinion on Binance’s Acquisition of Korean Exchange Gopax

Survey Reveals Favorable Public Opinion on Binance’s Acquisition of Korean Exchange GopaxCratos, a South Korean blockchain-based polling app, conducted a survey from June 12 to June 14 to gauge public opinion on whether the Financial Services Commission (FSC) should approve the request of Korean cryptocurrency exchange Gopax’s operator Streami to change its representatives, as reported by local news outlet The Stock. This change is necessary for global crypto exchange Binance to acquire Gopax.The survey, which involved 2,093 participants, revealed that 64.6% of respondents favored approving the acquisition, while 35.4% opposed it. More than half of the participants believed that approving the acquisition would safeguard investors’ assets deposited in Gopax.Photo by Heesang Park on PexelsSurvey resultsWhen analyzed by age group, the survey found that respondents in their teens and 20s were more likely to disagree with the acquisition, with 69.4% and 52.3%, respectively. However, those in their 30s were more inclined to support it. Notably, over 70% of respondents in their 50s agreed with the acquisition.Among those who favored Binance’s acquisition, 55.5% chose investor protection as their reason. 33.5% believed there were no legal grounds to refuse the acquisition (33.5%), and 11.0% expressed concerns about the potential shrinkage of the crypto market (11.0%).On the other hand, the most common reason given by respondents for opposing the acquisition was the risk of Binance’s opaque business and financial structure (45.8%). This was followed by the ineligibility of executives, representatives, and other major shareholders (37.4%) and the risk of disrupting the crypto market (16.8%).Consensus on investor protectionCratos CEO Kang Dong-won explained that the crypto winter, characterized by declining crypto asset values, has been prolonged due to a series of negative news at home and abroad, including the US Securities and Exchange Commission’s (SEC) lawsuits against Binance and Coinbase, poor performance of crypto exchanges, and controversy over a Korean lawmaker’s alleged holding and investment of crypto assets. Kang believes that the survey findings reflect falling crypto yields, leading to a growing consensus on the need for investor principal protection and victim relief.On March 7, Streami submitted a report to notify the Financial Intelligence Unit (FIU) under the FSC about the change of its representatives. However, the Korean financial watchdog has been pending its decision amid Binance’s legal issues.The concern is that if Binance fails to acquire Gopax, investors could suffer losses since their assets worth KRW 56.6 billion are held in GoFi, the exchange’s crypto deposit service. On June 8, GoFi users sent a public inquiry to the FIU regarding the reasons for the delay in approving the exchange operator’s request. In the meantime, Streami is exploring ways to address this challenge by announcing its board meeting scheduled for next week. The meeting will discuss changing its CEO from Leon Sing Foong, Asia Pacific Head at Binance, to Lee Joong-hoon, Gopax’s current Vice President, as it is believed that appointing a Korean national as the CEO would facilitate smoother communication with the government.

news
Loading