Korean Blockchain Experts Suggest Tackling Everyday Challenges with Blockchain Adoption

Nod to Gender Diversity as ZORIXchange Appoints Female CEOIn an industry historically dominated by men, Dilys Cheng’s recent appointment as the CEO of Dubai-based ZORIXchange’s digital assets platform marks a progressive step in achieving gender diversity in the cryptocurrency space.The Middle Eastern crypto exchange business announced the appointment via a press release which was published on Monday.Photo by JÉSHOOTS on PexelsBanking backgroundThe firm articulated that Cheng, who hails from Nantou in Taiwan, gained experience in the banking world, igniting a fervent passion for streamlining financial ecosystems. Her eagerness to simplify these processes dovetailed with the potential of blockchain technology, propelling her on a mission of transformation.Leveraging her extensive background in finance, Cheng has merged her expertise in fiat exchanges with the emerging capabilities of blockchain technology. Her tenure as the former Director of Asia Blockchain Accelerator showcased her acumen, propelling startups toward global expansion by harnessing the power of blockchain.Addressing a gender imbalanceThe company also outlined the importance of the appointment from the perspective of gender equality, in an industry that is not well represented by women. The press release goes on to state that Cheng herself “places a strong emphasis on gender equality.” Cognizant of the formidable challenges women encounter in what is very much a male-dominated sector, it appears that Cheng has made the subject a cornerstone of her agenda.Cheng stated: “As we evolve technologically, it’s equally imperative that our culture evolves.”DiversificationThe gender diversity problem in crypto has long been recognized. When it comes to venture capital-backed crypto startups, less than 20% implicate female startup founders.Her rise through the ranks is more than just a professional achievement; it symbolizes the dismantling of merit-based glass ceilings and underscores the ongoing progress in society. Cheng’s ascendancy signifies a profound shift in the crypto realm, one that champions innovation and inclusiveness.From the perspective of investors, a study carried out by Gemini in 2021 found that only 26% of crypto investors were women. The issue isn’t confined to crypto and extends across the broader finance and technology spaces in general. A McKinsey study highlighted that 64% of C-suite executives in financial services were men, with 23% being women.ZORIXchange was founded in 2022 by David Pan. Pan previously worked for KPMG in Taiwan as its COO for Startups and Innovation. In 2018 he left KPMG to establish the ACE crypto exchange in Taiwan. ZORIXchange builds on his experience in the exchange business, within the Middle Eastern market and beyond. ZORIX has offices not only in Dubai, but also in Malaysia and Singapore. The firm has plans to extend its geographical offering further, with a proposed expansion into Hong Kong and Australia in the works.According to a press release published earlier this year, the company is focusing on getting compliance right. With that, it is in the process of acquiring licensing in Dubai, having previously obtained crypto trading licenses in Lithuania and Slovakia.The exchange is expected to launch fully in September, with plans to offer fiat withdrawal and deposit options, together with a debit card product.

WEMIX comes in 9th in CoinMarketCap’s TVL chain rankingSouth Korean gaming publisher Wemade’s layer 1 blockchain network WEMIX has ranked 9th in CoinMarketCap’s list of largest blockchains in crypto ranked by total value locked (TVL). TVL refers to the U.S. dollar value of assets locked or staked on a blockchain. It is a key indicator of liquidity as well as investor and developer participation in a blockchain ecosystem.Photo by GuerrillaBuzz on UnsplashWEMIX’s statsAs of this writing, WEMIX’s TVL is $555.4 million, outpacing 10th place-holder Cardano by over $100 million. Its market capitalization is $1.27 billion. Staking accounts for the largest share of WEMIX’s TVL, which implies a high level of on-chain activity and trust among users in the blockchain’s stability and potential for growth.Expansive ecosystemWEMIX is building a large-scale ecosystem centered on the WEMIX3.0 mainnet, which features popular platforms like the blockchain gaming platform WEMIX PLAY; decentralized autonomous organization (DAO) and NFT platform NILE; and decentralized finance (DeFi) platform WEMIX.Fi.The firm’s more recently developed platform is its joint omnichain network with Chainlink Labs dubbed the Unbound Networking & Accelerating Growth Initiative, or “unagi,” which will serve as an interoperable Web3 gaming platform linking multiple blockchains. It is expected to boost WEMIX’s growth into an even larger mega-ecosystem.

Lotte Group Leaps into the NFT Market to Boost Customer EngagementThe Lotte Group, a prominent industrial conglomerate in South Korea, has embraced the realm of non-fungible tokens (NFTs) in its efforts to boost customer engagement.Building the brand’s metaverseIn a collaborative endeavor, Lotte’s affiliates, Daehong Communications and Lotte Hotels and Resorts, have come together to introduce Magic Ride NFTs. These NFTs enable their owners to contribute to the development of LOLO:VERSE, Lotte’s metaverse where virtual meets reality. As community members, holders of Magic Ride NFTs will have the opportunity to engage in decision-making processes and contribute to the design of project roadmaps for LOLO:VERSE.Photo by Markus Winkler on PexelsCooperation with NFT marketplaceMagic Ride NFTs will be made available in three different types through Korea’s largest NFT trading platform, Pala, starting from June 30. Type A NFTs will feature tickets to Lotte World, the group’s renowned amusement park. Type B will offer 60,000 KRW ($46) worth of points for use at Lotte Duty Free. Type C will include an electronic voucher worth $50, redeemable at Lotte Hotels. The price of each of these NFTs is set at 50,000 KRW ($38) or an equivalent value in MATIC tokens.Daehong Communications, the advertising agency affiliate of the Lotte Group, has been actively establishing its presence in the Web3 landscape by fostering partnerships with various blockchain enterprises. The collaboration between Daehong and Pala on the Magic Ride NFTs marks the first joint project between the two entities. Pala’s launchpad offers a user-friendly experience, particularly catering to individuals who are new to purchasing and utilizing NFTs.