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OK Group Retires ‘Okcoin’ Brand

Web3 & Enterprise·October 12, 2023, 1:46 AM

In a move to streamline its crypto ventures, cryptocurrency exchange operator OK Group is rebranding its platforms under the single name “OKX.”

The announcement was made by Hong Fang, President of OK Group’s Seychelles-registered exchange OKX, via a thread on X (formerly Twitter) on Monday.

Photo by Kelly Sikkema on Unsplash

 

‘Okcoin’ to ‘OKX’ global rebrand

Founded in 2013, Okcoin will be undergoing a name change to “OKX,” aligning with OK Group’s overarching branding strategy. Hong Fang expressed her personal connection to Okcoin, stating:

“I’ve been part of Okcoin for five years. Over the years, we have put a lot of love and passion into our brand and product.”

She emphasized that this rebranding effort, beginning in Singapore, will extend to Europe and the United States in the coming months, ensuring consistency across key operational jurisdictions. Despite the name change, OKX maintains that customers can expect the same high-quality services within the same regulatory framework under the new brand. Providing the rationale for the change, Hong Fang went on to state:

”We also believe it’s time for a change. Rebranding to OKX in our key operational jurisdictions will be great for our customers and business. I’m very excited about what to come next.”

 

Previous rebranding activity

Fang also revealed that OK Group has already sunsetted the “Okcoin” brand and product in several regions, including Latin America, the Middle East and North Africa, South Asia, Hong Kong, and others. This transition aims to create a unified and recognizable identity for the group’s crypto ventures.

The United States holds particular significance for OK Group’s global strategy, and the company remains committed to that market. Fang acknowledged the unique challenges encountered in the US but expressed the company’s dedication to empowering individuals and protecting freedom through technology within the US market. She stated: “It is home base for a lot of us on our team. It is special to us.”

 

OKEx rebrand

This rebranding news comes approximately one year after OK Group initiated a similar transition with its subsidiary, formerly known as OKEx. In December 2022, OKEx transformed into “OKX,” expanding its scope beyond being a centralized crypto exchange. The move aimed to embrace DeFi, non-fungible tokens (NFTs), and Web3. OKEx, founded by OK Group CEO Star Xu in 2017, had played a significant part in terms of innovation in the cryptocurrency space during that time.

OK Group’s decision to rebrand its crypto ventures under the unified name “OKX” signifies a strategic shift toward creating a more cohesive and streamlined brand presence in the global crypto market. The transition stands out as yet another iteration in the development of global crypto platforms within an ever-changing crypto ecosystem. As Hong Fang put it, “Okcoin was started almost 10 years ago.” . . . “We have been unequivocally investing in our Okcoin team and infrastructure ever since.”

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Markets·

Nov 21, 2024

Crypto popularity surges in Turkey as security remains top investor concern

A recent survey by Turkish crypto exchange Paribu reveals that 99% of Turkish investors are now familiar with digital assets, a significant rise from just 16% in 2020. Digital assets have emerged as the third most popular investment choice in Turkey, overtaking traditional options like real estate. Investors are now nearly twice as likely to consider digital assets over stocks or mutual funds, a trend seen across other Asian nations, where younger investors are favoring crypto over more conventional investments. In Indonesia, for example, digital asset investors reached 20 million this year, far surpassing the 12 million who trade on the country’s stock exchange. In the U.S., a recent Bank of America survey reported a similar trend, with younger investors increasingly gravitating toward digital assets.Photo by Burak Karaduman on PexelsHigh returns and future potential drive interest in digital assetsThe survey shows that Turkish investors are primarily attracted to digital assets for their high return potential, while some view them as the future of finance. Other motivations include fast transaction capabilities, as well as benefits like censorship resistance. According to Paribu’s spokesperson, Nergis Nurcan Karababa, crypto assets may experience higher adoption rates than traditional financial products, as more individuals anticipate mainstream usage of digital assets in the near future. Security a top priority for Turkish investorsSecurity remains a paramount concern for Turkish investors, particularly given the history of hacks and fraud targeting local exchanges. Paribu’s survey, which polled over 2,000 residents and 541 active traders, found that most Turkish investors demand a strong security system from their trading platforms. In recent years, Turkish exchanges have been targeted by hackers, with high-profile breaches impacting investor confidence. In June, an attack on BtcTurk, the country’s largest exchange, reportedly led to a $55 million loss from multiple hot wallets. An earlier collapse of the Thodex exchange in 2021 saw the disappearance of investor funds valued by Chainalysis at $2.6 billion, although local prosecutors cited a lower figure. Thodex’s founder was sentenced to over 11,000 years in prison, underscoring the severity of crypto-related financial crimes in Turkey. Rise in preference for local exchangesDespite security incidents, Turkish investors increasingly favor local exchanges, with 78% indicating a preference for Turkey-based platforms in 2024, up from 63% last year. This trend aligns with a global shift towards domestic exchanges as investors seek platforms regulated by local authorities, providing easier avenues for legal recourse. The collapse of international platforms like FTX has accelerated this trend, and countries such as Nigeria, India and Indonesia have issued new licenses exclusively for local exchanges, restricting foreign entities from operating within their borders. Turkey’s leading position in the MENA crypto marketTurkey ranks as the largest digital asset market in the Middle East and North Africa (MENA) region and is 11th globally in terms of adoption, according to Chainalysis. Between June 2023 and June 2024, Turkey received $137 billion in digital assets, placing it seventh worldwide for total transaction volume. This growing market highlights Turkey’s role as a key player in the global crypto landscape, as well as the increasing integration of digital assets into mainstream financial activities among Turkish investors. 

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Policy & Regulation·

May 03, 2023

Korean Gov’t Encourages Discussions on Tax Imposition within the Metaverse

Korean Gov’t Encourages Discussions on Tax Imposition within the MetaverseThe South Korean government is planning to hold an open forum in August, encouraging citizens to discuss the possibility of imposing taxes within the metaverse, according to News1.New social frameworkOn Tuesday, Korea’s Ministry of Science and ICT (MSIT) announced the government’s plan to develop a new social framework in the digital age. To achieve this, the government will set up an open digital forum and draft a digital bill of rights.Topics to be covered in the forum include generative artificial intelligence, the metaverse, and self-driving cars.Regulation-free metaversesThe idea of imposing taxes within the metaverse has piqued the interest of cryptocurrency users. The government has reportedly decided to exempt community-based metaverses from regulations to encourage growth. This policy will enable metaverse users to provide gaming content and engage in economic activities such as trading items and distributing giveaways. However, the potential surge in economic activities in the metaverse has brought up the issue of whether tax implementation is necessary in this virtual world.Though community-based metaverses are still premature, the government acknowledges the importance of discussing potential tax imposition.While the current agenda is focused on metaverses, it remains unclear whether discussions will extend to loosening regulations for blockchain-based games.Strict gaming restrictionsCurrently, Korean law prohibits trading game items for cash to deter gambling behavior, prompting Korean game developers to publish their titles overseas first. In fact, Netmarble launched blockchain-based mobile board game Meta World: My City in regions other than Korea last month. This has led to concerns that Korea is falling behind in the global gaming industry due to strict regulations.Digital bill of rightsFollowing the open forum in August, MSIT will collaborate with other relevant government agencies, including the Culture Ministry and the Land Ministry, to draft a digital bill of rights in September.MSIT Minister Lee Jong-ho said that the government will conduct regular surveys to identify areas for improvement, assess the societal impact of technological advancements, monitor each ministry’s measures, and review public opinions.© Pexels/Nataliya Vaitkevich

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Markets·

Dec 30, 2023

OKX delisting sparks privacy coin price slump

In a move announced on Friday, OKX, the Seychelles-headquartered cryptocurrency exchange, declared its decision to delist 20 trading pairs by Jan. 5, triggering a notable price fall for major privacy coins such as Monero, Dash and ZCash. The exchange cited that the affected pairs did not align with its listing criteria, though specific details were not disclosed.Photo by Khara Woods on UnsplashPrivacy coin delisting trendWhile OKX did not explicitly articulate the rationale behind this move, industry observers are speculating that it could be part of the exchange’s broader efforts to comply with evolving regulatory measures. Privacy coins have increasingly drawn regulatory scrutiny due to concerns about potential illicit activities within the crypto space. Earlier in the year, Binance had also announced the delisting of several privacy coins to ensure compliance with local laws and regulations. The broader context of regulatory pressures on privacy-focused cryptocurrencies seems to be impacting major exchanges’ decisions. In 2022, Huobi cited regulatory pressures when it took the decision to delist Monero and other privacy coins. Kraken was further ahead of the curve still, delisting Monero for UK customers in November 2021. Downward price actionFollowing OKX’s announcement on Friday, the prices of privacy-focused cryptocurrencies, notably Zcash (ZEC) and Monero (XMR), experienced a decline. The entire sector of “privacy cryptos” has witnessed a 7.1% decrease in overall market capitalization, according to an index of such coins compiled by Malaysian crypto indexing firm CoinGecko. During this period, Monero and Zcash have seen unit price declines of 4.5% and 10.7%, respectively. Other tokens set for delisting, including Dash, Powerpool and Horizen, have recorded declines of up to 14%. OKX has provided guidance to users, advising them to cancel orders related to the affected trading pairs before the delisting date to avoid automatic cancellation, a process that may take 1–3 working days. Concurrently, the exchange has halted deposits for the impacted cryptocurrencies and plans to cease withdrawals by Mar. 5, 2024, affording holders sufficient time to withdraw their assets. However, once the delisting is complete, trading these digital assets on OKX will become impossible. Interestingly, certain privacy coins like MINA continue to be listed on the exchange, experiencing a 7.5% increase following the delisting announcement. It’s crucial to note that OKX’s delisting is not exclusive to privacy tokens, as it also includes other trading pairs associated with digital assets such as Kusama, Flow, Kyber Network and Aragon. The fight for privacySome crypto community members have voiced their concerns on social media, with many fearing that the innovation may be ‘captured’ by the various state authorities over time. However, ex-Monero developer Ricardo Spagni (AKA “Fluffypony”) was nonchalant about the whole thing, judging by his comments. In a post on social media platform X, he wrote: ”Monero users and contributors literally couldn’t care less about delistings at this point.” As the regulatory landscape evolves, cryptocurrency exchanges are navigating these challenges, impacting the availability and value of specific tokens on their platforms. Investors and privacy advocates alike will be closely watching how such regulatory compliance measures continue to shape the crypto market and crypto use.  

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