Korea’s Bithumb joins forces with Interpol to fight crypto crime

Expanding beyond the Ethereum Virtual Machine (EVM) domain, Malaysia-headquartered Etherscan has officially acquired Solscan, a prominent block explorer within the Solana ecosystem.Photo by Shubham’s Web3 on UnsplashEnhancing cross-chain analysisThe acquisition, announced earlier this week, signifies a noteworthy development within the blockchain industry and is poised to bring about a new interface aimed at enhancing cross-chain analysis. Solscan, based in Singapore with its primary team in Vietnam, was previously majority-owned by TomoChain Lab, a Singaporean blockchain software developer. The deal’s terms were not disclosed and the acquisition places Solscan in the same league as Polygonscan within the family of Etherscan block explorers. Diversifying product offeringEtherscan, established in 2015, stands as one of the earliest crypto projects, initially focusing on the EVM space. The platform offers an explorer-as-a-service product for blockchain explorers, with the acquisition of Solscan marking a significant step in diversifying its offerings. Since its inception in 2021, Solscan has risen as a leading explorer in the Solana ecosystem, catering to over three million monthly users. Providing services such as detailed address, token, transaction information, APIs, dashboards and NFT metadata, Solscan mirrors Etherscan’s services but is tailored for the Solana network. The merger between Etherscan and Solscan is anticipated to bring forth a series of enhancements and innovations, with both platforms benefiting from the integration of additional features. The roadmap for this collaboration outlines improvements in user interfaces, navigation and overall accessibility, promising an enriched user experience. Solscan, in its announcement, assured its commitment to the Solana community, vowing to maintain unparalleled blockchain exploration services. The shared vision of Etherscan and Solscan revolves around providing what Etherscan termed “credibly neutral and equitable access to blockchain data,” underlining their commitment to transparency and fairness in the blockchain space. Matthew Tan, CEO and founder of Etherscan, expressed excitement about the acquisition and highlighted the alignment of Solscan’s expertise in making blockchain data accessible and user-friendly with Etherscan’s mission. The acquisition is expected to contribute significantly to the broader blockchain ecosystem. Solscan serves as a crucial player in the Solana ecosystem, an Ethereum alternative. The platform assists users in viewing information within the Solana blockchain, managing accounts, tracking transactions and exploring investment opportunities across various crypto platforms. Solana resurgenceThis deal comes at a time when Solana’s momentum is evident, ending 2023 on a strong note. In December 2023, NFT sales on the Solana network surpassed those on Ethereum for the first time. Solana has experienced substantial growth in comparison to Ethereum, both in terms of its token’s value and against the U.S. Dollar. The fall of crypto exchange FTX had a large impact on Solana and its ecosystem as FTX had been heavily involved within that community and associated projects. The exchange still holds a sizable amount of locked SOL tokens. Following its collapse, the SOL unit price fell below $10. At the time of writing, it stands at $100. The acquisition of Solscan by Etherscan underscores the resurgence of the Solana ecosystem, with major players in the Web3 space recognizing the value of Solana-based technology. As both platforms collaborate, users can anticipate a more robust and interconnected blockchain exploration experience.  

Shots Fired in New OKX Ad CampaignGlobal crypto spot and derivatives exchange OKX has launched a daring ad campaign that sets US-based rival exchange Coinbase firmly in its cross hairs.The formerly Chinese and now Seychelles-based exchange has pushed out a global ad campaign along the following theme: “The system doesn’t need an upgrade; it needs a rewrite.” The ads were launched on Tuesday, pointing out the ills of the traditional, centralized financial system.Photo by Merakist on UnsplashCrypto exchange rivalryThe advert doesn’t explicitly call out its rival, Coinbase. However, it is nuanced in taking a subtle dig at the US-based exchange. Exactly two months prior, on March 9, Coinbase released its own ad campaign. Coinbase claimed in its ad that “it’s time to update the system,” with OKX’s subsequent commercial having been carefully worded to poke fun at the Coinbase commercial.With a number of high profile epic failures of crypto businesses over the past twelve months, including the fall of FTX, the remaining exchanges in the business have been tripping over themselves in an effort to convince the alternative asset-investing public that theirs is the safest platform upon which they can securely trade.In its sixty second commercial, OKX poses the question “why don’t we change everything?”, set up by its claim that the conventional finance system is broken.The last of the big spendersThere’s been a notable change of strategy in the marketing activities of crypto businesses since the height of the last crypto bull run. Gone are the marketing excesses exemplified most by the now bankrupt FTX exchange.FTX demonstrated itself to be a profligate spender on all manner and means of marketing, particularly during 2021 and 2022. It paid Wall Street investor and Shark Tank star Kevin O’Leary $15 million to be a spokesperson for the company. Similar deals were struck with a range of celebrities including former NBA star Shaquille O’Neal, NFL stars such as former New England Patriots quarterback, Tom Brady, and a host of others.At the height of its marketing opulence, the fraudulently run firm signed a $135 million sponsorship deal that provided it with the naming rights to the home stadium of the NBA’s Miami Heat. 2022's Super Bowl, one of the world’s largest single marketing opportunities, saw FTX and others pay out big on advertising spend.By contrast, this year’s Super Bowl was almost a complete washout as far as crypto business participation was concerned. Meanwhile, all of the celebrities that featured in FTX’s marketing activities have found themselves the subject of multi-million dollar class action lawsuits filed by FTX creditors.A more sobering marketing strategyDespite the reputational damage that crypto has suffered due to these high profile failures, firms like OKX and Coinbase have continued to maintain a responsible level of advertising and marketing activity.That’s best exemplified by OKX’s ongoing marketing relationships with McLaren’s Formula One racing team and Manchester City Football Club. In March, US-based crypto exchange Kraken announced a marketing partnership with the Williams Formula One racing team.Crypto.com is probably the only crypto firm that spent excessively during the last bull run yet has continued to maintain a relatively high level of marketing activity. Much of that may have been due to commitments it had made during a more buoyant market. Notwithstanding that, the firm did fall foul of the UK advertising regulator, who banned its NFT promotion in December 2022.

Binance’s Entry Followed by Increased Scrutiny on Foreign Executives in Korean Crypto FirmsSince Binance’s acquisition of South Korean crypto exchange GOPAX earlier this year, it appears that South Korean financial authorities have tightened their oversight of virtual asset service providers (VASPs), according to an article by local news outlet News1.Photo by Vadim Artyukhin on UnsplashAuthorities had previously instructed existing VASPs to report any changes in their location or registered executives. However, according to industry sources on Monday, authorities recently issued a notice to VASPs, emphasizing the importance of reporting the appointment of foreign executives as well. This change in authorities’ approach is not unrelated to the recent incidents involving Binance and GOPAX, which have caused ripples in the Korean market.Ongoing leadership changesBinance acquired a majority stake in Streami, the operator of GOPAX, back in February after GOPAX struggled to make principal and interest payments on its own decentralized finance (DeFi) service, GOFi, in the wake of the FTX collapse that happened in November 2022. In doing so, Binance injected capital into GOPAX in order to provide a solution for the issue.This marked Binance’s entry into the Korean market, with the number of monthly active users in the country soaring since then. A survey conducted in June by blockchain-based polling app Cratos also revealed that the Korean public had an overall favorable opinion towards the acquisition.Following the acquisition, Streami underwent multiple leadership transitions with Lee Jun-haeng resigning and Binance’s Asia Pacific Head, Leon Sing Foong, taking over. Shortly after, Foong also stepped down, and the baton was passed to Lee Joong-hoon, GOPAX’s former Vice President. It is also notable that Foong recently left Binance altogether amid regulatory scrutiny.Streami subsequently submitted reports to the Financial Intelligence Unit (FIU) under the Financial Services Commission in line with requirements to inform the regulatory body about these changes. However, the FIU has not yet granted its approval, likely due to the legal challenges Binance is currently facing in multiple jurisdictions worldwide.In a seeming effort to address this regulatory roadblock, Streami has recently decided to delegate yet another CEO whose identity has not yet been disclosed. This marks the third leadership shift in just half a year.On the other hand, crypto trading platform Crypto.com also acquired the exchange OKBIT last year. However, its process of entering the Korean market was quite different from that of Binance, as the platform received proper approval for changes in executive positions, such as the appointment of Rafael de Marco e Melo as Chief Financial Officer.Mounting roadblocksIt appears that authorities have now decided to form a more robust oversight system, including monitoring changes in foreign executive appointments at VASPs. However, some argue that such regulatory changes could be perceived as a hindrance for global exchanges looking to enter Korea’s lucrative crypto market where there is a high level of investor sentiment from up to seven million individual investors.To operate as a virtual asset business in the country, businesses must obtain preliminary certification for an Information Security Management System (ISMS) and register as a VASP. Obtaining ISMS certification is a time-consuming process, prompting overseas VASPs to enter the Korean market by acquiring businesses that have already received certification in Korea.However, if the entry barriers to Korea increase as authorities start to scrutinize changes in foreign executive positions, global VASPs may reconsider entering the market.