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BC Card Launches Innovative Card Payment NFT Service

Web3 & Enterprise·October 05, 2023, 3:52 AM

South Korean credit card issuer BC Card announced Wednesday (local time) that it has launched a non-fungible token (NFT) issuance service linked to card payments — the first of its kind in the country — marking a significant step in the financial industry’s adoption of blockchain technology.

Photo by rupixen.com on Unsplash

“The digital finance market is an area of technology and imagination, and it will continue to grow in various ways,” said BC Card Director Lee Sang-jun. “We are pioneering the industry by introducing payment-linked utility NFT services for the first time.”

 

Revolutionizing the use of NFTs

Typically, NFTs are primarily used to prove the uniqueness of digital assets based on their non-replicability, but the card issuer has now integrated them into card payments. This service offers customers proof of payments in the form of NFTs along with various other benefits.

BC Card has been preparing for the NFT market to pick up momentum since 2021. After rigorous internal testing, it first developed and opened its own NFT wallet dubbed “NFTbooc” on the private Ethereum network in April last year. Since then, the NFT wallet has been improved to be more user-friendly. Notably, it was integrated into BC Card’s financial platform PayBook in order to provide customers with a more convenient means to check their personal NFT holdings and participate in events.

The credit card company also issued limited edition NFTs through NFTbooc to celebrate the 40th anniversary of its foundation last year, making them available for both customers and employees. Even during the ongoing crypto winter, the company has continued efforts to integrate NFTs into customer services by facilitating NFT-based payments and emphasizing their technological value.

 

Boosting customer engagement

To celebrate the launch of the newest service, BC Card is also holding a special event for customers until December 31. Each participant will receive random missions, such as using their card within a specific time slot or at a specific store and engaging in a minimum number of transactions. Those who complete the challenges will be airdropped certificates of completion minted as NFTs after the event is closed with the chance to win cashback rewards of up to 100% of the amount of money that they spent during the challenge.

The card issuer plans to hold two additional events, which will be outlined on the PayBook and NFTbooc event pages.

The card company has also applied for three NFT-related patents this year, including one for issuing NFT receipts for secondhand transactions and asset certification NFTs that can be used to prove asset details in the event of a system failure at a given financial company.

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Web3 & Enterprise·

Sep 20, 2023

Zodia Custody to Commence Yield Offering on Stablecoins

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Web3 & Enterprise·

Dec 12, 2023

Google Cloud becomes a Volunteer Validator for gaming blockchain XPLA

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Web3 & Enterprise·

May 02, 2023

Alchemy Pay Enables Rupee Payments Through UPI

Alchemy Pay, a Singapore-based platform that supports fiat to crypto purchases across 173 countries using Visa, Mastercard, regional mobile wallets and domestic transfers, has announced that it now provides a rupee-denominated on-ramp using India’s UPI real-time payments system.Photo by rupixen.com on UnsplashIn a recent blog post, the fiat to crypto payments solutions provider outlined that it now has the capacity to more effectively on-ramp India’s 1.4 billion citizens by enabling domestic transfer payments to effect crypto purchases through the Unified Payments Interface (UPI), a popular instant payments system in India. Processing domestic transactionsThe move means that Indian citizens can interact with the platform by way of simple, real-time domestic transfers, with a minimum purchase value of 1250 INR. First introduced in 2016, UPI has been wildly successful. In September 2022, the system recorded a monthly transaction volume of 6.7 billion transactions, representing a movement of $140 billion.The platform has partnered with 358 banks and continues to grow and expand its network. In Alchemy Pay’s home territory of Singapore, UPI has recently secured an integration with PayNow, a Singaporean secure funds transfer service. Referring to the PayNow/UPI integration in its blog post, Alchemy Pay is likely to be extending its UPI-based transfer service as a direct consequence.The payments facilitator claims that its plugin is “now being used by many wallets, DeFi, gaming and NFT marketplaces, as well as exchanges like OKX and LBank.”The Alchemy Pay platform has focused in particular on emerging regional real-time payments platforms. Within emerging markets it supports similar systems such as Pix, SPEI, GCash, Dana and OVO. As the Singaporean start-up puts it, ”simplifying the on-boarding process is crucial for the widespread adoption of cryptocurrencies and by enabling local payment options, Alchemy Pay makes the adoption by a growing number of users possible.”Off the back of this expanded service offering, the company is currently inviting developers of Web3 platforms and dApps to get in touch so as to enable them in adding its plugin and integrating its API. Importance of bridging crypto with fiatIn another blog post on Monday, Alchemy Pay underscored the importance of an ability to on/off ramp to and from the crypto ecosystem. The company points out that in its recent history, the crypto space has been a complex and intimidating environment to enter or exit to/from the conventional world. It claims to be playing its part in changing this.According to the firm, its available options of transferring fiat currency to a user’s credit card, savings card or bank account via SWIFT, IBAN or local bank transfer is far more seamless than what has been offered to crypto space participants up until now. These transfers can be effected in minutes, with the platform supporting 22 currencies and payouts facilitated in over 60 countries.The digital assets space doesn’t exist in a vacuum. Current generations were all born into fiat-based monetary systems and naturally enough, the overwhelming majority of wealth is tied up within traditional systems.While digital assets have garnered quite a bit of attention over the course of the past few years, the overall market capitalization of crypto, which stands at $1.2 trillion at the time of publication according to cryptocurrency data aggregator CoinGecko, is only a drop in the bucket by comparison with the wealth that exists within the conventional system. More seamless bridging in line with what Alchemy Pay is offering will be necessary for this space to have a realistic chance of conquering mass market adoption.

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