SBI Holdings and TradeFinex Partner to Create a Trade Finance JV in Japan

Wemade Signs MOU with Hub71 to Expand WEMIX Ecosystem in the UAEWemade, a leading blockchain gaming company based in South Korea, has recently entered into a memorandum of understanding (MOU) with Hub71, a global tech hub situated in the United Arab Emirates (UAE).Photo by Mohamad on PexelsGlobal tech hubHub71, established in 2017, serves as a global tech hub that brings together startups, corporates, and investors in the Abu Dhabi Global Market (ADGM), which is also home to Wemade’s branch in the Middle East and North Africa (MENA) region called WEMIX MENA.Hub71 benefits from the support of several influential partners, including Mubadala, the Abu Dhabi Investment Office (ADIO), and ADGM. Mubadala, a sovereign investor, manages a diverse portfolio of assets in the UAE and overseas. ADIO acts as the pivotal government hub promoting investment in Abu Dhabi. Meanwhile, ADGM functions as an international financial center with a regulatory framework based on UK common law.Web3 initiativeIn February, Hub71 launched a dedicated initiative called Hub71+ Digital Assets, aimed at fostering Web3 startups and blockchain technologies in the UAE. The initiative has attracted over $2 billion in capital commitments. Notable partners include Binance, Algorand, Polygon, Mastercard, and Amazon Web Services.As part of this collaborative endeavor, Wemade will participate as a partner by leveraging its native WEMIX token. While WEMIX and startups within its ecosystem will have expedited access to Hub71’s programs, GameFi and DeFi companies in Hub71 will have the opportunity to join the WEMIX ecosystem.Korea and UAE’s investment cooperationEarlier this year, the UAE and South Korea signed an MOU, outlining a $30 billion investment plan in the East Asian nation. This agreement has facilitated the entry of Korean firms into the UAE while also attracting investment opportunities.Wemade aims to expand its WEMIX ecosystem by establishing partnerships with various blockchain projects, both domestically and internationally. The company views the MOU with Hub71 as a significant stepping stone for its expansion in the MENA region.

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.

Wealthy investors in the United Arab Emirates (UAE) are warming to cryptocurrencies while largely bypassing traditional private banks, a new survey shows. The poll, conducted by Swiss wealth manager Avaloq and reported by CoinDesk, found that roughly four in 10 high-net-worth individuals in the country hold digital assets, though only about 20% used conventional wealth managers to make such allocations. The survey gathered responses from 3,851 investors and 456 wealth professionals.Photo by Atikah Akhtar on UnsplashA rising tide in crypto wealthThe findings land amid a broader run-up in crypto fortunes. Henley & Partners’ 2025 Crypto Wealth Report, published in September, estimates 241,700 crypto millionaires worldwide this year—about 40% more than in 2024. Even so, UAE respondents in Avaloq’s poll voiced caution, citing the market’s sharp swings as a primary deterrent. Operational hurdles compound that wariness. Managing wallets, safeguarding private keys, and arranging custody remain friction points for would-be buyers. Among those who remain on the sidelines, Avaloq found that volatility topped the list of deterrents (38%), followed by limited understanding (36%) and distrust of trading platforms (32%). Younger cohorts drive crypto uptake, advisor shiftsFamily dynamics are increasingly driving crypto adoption. Younger members of ultra-wealthy households are introducing parents and grandparents to digital assets, Avaloq’s UAE survey found. Meanwhile, 63% of investors have either changed wealth managers or are considering doing so, often because they feel their questions about crypto are not being adequately addressed. Akash Anand, head of Middle East and Africa at Avaloq, described the moment as one of growing client curiosity met by a slow institutional response, prompting private banks to accelerate work on digital asset services. Dubai’s growing role as a crypto hub will again be on display in December, when it hosts Binance Blockchain Week 2025. The two-day conference, slated for Dec. 3–4, features appearances by Binance co-founder Changpeng Zhao, Strategy Chairman Michael Saylor, Ripple CEO Brad Garlinghouse, and Solana Foundation President Lily Liu. A debate between Zhao and long-time crypto skeptic Peter Schiff on Bitcoin’s merits versus tokenized gold is also expected, after Zhao invited Schiff to participate via X. Combined, the survey data and recent developments depict a UAE wealth market in the early stages of engagement with digital assets. While enthusiasm is building among younger investors and high-profile initiatives continue to draw attention, concerns about volatility and management complexity remain barriers to entry. The extent to which established wealth firms and new entrants can address those concerns will shape the next phase of the market’s growth.