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Daehong and Animoca Brands Partner to Leverage NFTs in Expanding Web3 Projects

Web3 & Enterprise·September 27, 2023, 3:33 AM

Daehong Communications, the marketing solutions arm of South Korean industrial conglomerate Lotte Group, has recently inked a partnership with Animoca Brands, a blockchain gaming company headquartered in Hong Kong.

Animoca Brands gained attention earlier this year by raising $5.5 million through the sale of its Mocaverse NFTs. Mocaverse is the membership NFT collection for the Animoca Brands ecosystem. The Hong Kong-based publisher is also the owner of the renowned metaverse gaming platform, The Sandbox.

Photo by Shubham’s Web3 on Unsplash

 

Connecting two worlds of NFTs

This collaboration between Daehong Communications and Animoca Brands is intended to expand their respective Web3 projects, focusing on domains like games, communities, and tickets. As a move under this collaboration, Daehong’s Bellygom and Bellyland NFTs will see integration with Mocaverse. Daehong oversees the Bellygom NFT project, while the pink bear character of the project is a promotional tool for Lotte Homeshopping, a media commerce arm of Lotte Group.

Moreover, holders of Mocaverse NFTs are set to experience a variety of games, missions, and rewarding systems introduced by Bellyland — Daehong’s second collection of the Bellygom NFT project.

 

Bellygom’s expansion efforts

In recent times, Daehong has been actively driving the growth of the Bellygom NFT project by revealing the project’s details on GitBook in both Korean and English. Furthermore, Daehong has forged alliances with several burgeoning Web3 projects, including decentralized wellness ecosystem Yogapetz, Web3 social media platform Phaver, and Web3 social network CyberConnect.

This partnership marks a strategic confluence of marketing solutions and blockchain gaming, aiming to spearhead innovations in a variety of Web3 projects, especially those related to gaming and community building. These efforts are poised to contribute to broadening the horizon of decentralized technologies.

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Policy & Regulation·

Jul 04, 2023

Regional Chinese City Enables e-CNY Bus Fare Payments

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Web3 & Enterprise·

Apr 19, 2023

Hot Wallet Exploit Results in $23M Bitrue Loss

Hot Wallet Exploit Results in $23M Bitrue LossBitrue, a Singapore-based crypto exchange, has fallen prey to a $23 million hack due to a hot wallet exploit. The exchange has been forced to suspend all withdrawals until April 18, to provide an opportunity to conduct a thorough security review.©Pexels/Karolina GrabowskaHot wallet vulnerabilityHot wallets are used by exchanges to store small amounts of cryptocurrencies for easy access. These wallets are connected to the internet and are therefore more vulnerable to attacks compared to cold wallets, which are stored offline. In the case of Bitrue, hackers were able to exploit the hot wallet and steal cryptocurrencies worth $23 million.In a series of Twitter posts, the exchange outlined that the exploit occurred at 07:18 (UTC) on Friday. “We were able to address the matter quickly and prevented the further exploit of funds”, it went on to state.The stolen digital assets include ETH, QNT, GALA, SHIB, HOT and MATIC. Bitrue outlined that the hot wallet funds account for only 5% of overall funds and that the rest of its wallets remain secure and have not been compromised.Blockchain security firm PeckShield outlined how the funds were swapped and drained. A wallet it has labeled as “Bitrue drainer” swapped 173,000 QNT, 22.55 billion SHIB tokens, 46.4 million GALA and 310,000 MATIC for 8,540 ETH. The ether is now being held within the following address:0x1819EDe3B8411EbC613F3603813Bf42aE09bA5A5Reimbursing usersIn response to the hack, Bitrue has promised to reimburse all affected users. However, the process could take some time.The incident underscores the importance of taking precautions when storing cryptocurrencies on exchanges. Users should only keep a minimal amount of cryptocurrencies on an exchange and should not store more than they can afford to lose. Ongoing exploits, hacks and frauds exemplify the need for users to only use reputable platforms with a proven track record of security.Doubling down on securityBitrue has promised to improve its security measures to prevent similar incidents from occurring in the future. The exchange’s response to the hack has been lauded by many in the cryptocurrency community, who have praised the company’s transparency and commitment to reimbursing affected users.The cryptocurrency community has been vocal in its criticism of exchanges that fail to prioritize security. The Bitrue hack is just the latest in a series of incidents that have highlighted the importance of maintaining security in the world of cryptocurrency.It’s not the first security breach that the exchange has encountered. In 2019 Bitrue suffered a $4.7 million loss, with quantities of both XRP and Cardano (ADA) having been stolen. On that occasion, the exchange released tracking details relative to the stolen funds. Thanks to collaboration with Huobi, Bittrex and ChangeNOW, the funds and associated accounts were frozen.According to data from CoinGecko, Bitrue trades an average of $1 billion in digital assets daily, with bitcoin and ether trading pairs accounting for a large proportion of that trading volume. The Bitrue hack has been a wake-up call for the cryptocurrency community and serves as a reminder of the ongoing risks associated with storing cryptocurrencies on exchanges.

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Web3 & Enterprise·

Jul 05, 2023

Korean Soccer Fans Can Own Highlight Plays as NFTs through Klip Drops Marketplace

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