Taiwan Proposes New Crypto Business Category

Velo Token (VELO) has experienced a significant surge in popularity within Southeast Asia's crypto market, drawing comparisons to established players like XRP. Market intelligence platform Santiment highlighted VELO's meteoric rise, noting a substantial 358% increase in price over the last six weeks. This remarkable performance has captured the attention of investors and analysts alike, leading to discussions regarding its potential to become the "XRP of Southeast Asia."Photo by Lucas George Wendt on UnsplashFactors driving VELO's growthThe primary factor fueling VELO's rapid ascent is its substantial trading volume, particularly in the Asian market. According to Santiment data, VELO's trading volume has surged to $95.95 million, a noteworthy figure for a token outside the top 100. This surge in volume reflects growing interest and confidence in VELO, attributed to its integration with leading blockchain platforms such as Solana (SOL) and Binance Smart Chain. VELO has demonstrated significant progress, with a 57% increase over the past seven days and an impressive 225.51% surge over the last 30 days. Despite recent market fluctuations, VELO has maintained a bullish trend, recording a 16.88% rise from a 24-hour low. Santiment's Weighted Sentiment metric indicates a bullish outlook for VELO compared to XRP, further bolstering investor confidence in VELO's potential. Contributing factors to VELO's successSeveral factors have contributed to the unprecedented surge in VELO's value. Notably, VELO tokens are stored in reputable self-custody wallets such as Ledger, Lobstr, and Freighter, enhancing their popularity among investors. Endorsements from crypto influencers, who have labeled VELO as the "XRP killer," have also amplified investor interest. Additionally, VELO's strategic partnerships with industry leaders like iRemit, Visa and Lightnet have expanded its regional market and validated its capacity to revolutionize cross-border payments and digital financing solutions. As a result, VELO has witnessed substantial growth in trading volume, with its price reaching $0.029 per token. VELO's rise signifies its potential as a catalyst for innovation in the cryptocurrency sphere, akin to XRP. Its unique combination of smart contracts, absent in the XRP blockchain, adds to its appeal for investors seeking efficiency and versatility in financial transactions. Velo Labs' focus on revolutionizing international remittance markets further solidifies VELO's position as a game-changer in the crypto landscape. With the possibility of expanding its popularity beyond Asia, VELO's market cap could experience significant growth, further cementing its presence in the cryptocurrency market. 

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.

Maple Finance Secures $5 Million to Fund Asia ExpansionMaple Finance, a crypto capital network focused on institutional business, has recently concluded a funding round that raised $5 million, with a view towards using the funds to finance an expansion into the Asian market.Maple Finance operates as a platform that empowers lending pool delegates and credit professionals to establish their own credit facilities on the blockchain. These facilities cater to different borrowers who can draw from these pools.Notably, Icebreaker Finance initiated a $300 million lending pool on Maple to assist Bitcoin miners in 2022. Maple Finance functions as the infrastructure atop which these lending pools are built, with pool delegates and lenders independently evaluating and verifying their risk.Photo by Monstera on PexelsMaple Direct lendingThe capital infusion was led by Blocktower Capital and Tioga Capital, with participation from supporters including GSR Ventures, Cherry Crypto, Veris Ventures, and Spartan Capital. This funding will not only facilitate Maple Finance’s expansion endeavors but will also fuel the growth of its newly introduced pure-play lending division, Maple Direct.Maple Finance has spotted an opportunity that has opened up due to the collapse of lending giants like Genesis Lending, BlockFi, Voyager, and Celsius in the institutional lending space. In addition to its role as a platform for facilitating third-party pool creation, Maple Direct was launched in June. It offers overcollateralized loans secured by Bitcoin, Ethereum, and staked Ethereum as collateral.Sydney Powell, the firm’s Co-Founder and CEO explained that Maple Direct is designed to offer an over-collateralized lending product transparently on-chain, providing a differentiated approach in the market. Unlike other platforms, borrowed collateral isn’t rehypothecated for yield generation; instead, it is securely held with a qualified custodian. This strategy positions Maple Finance to cater to market demand while minimizing risk.Strategic expansionPowell told TechCrunch: “I think now is the time to do that because all the other competition exited, and so that’s created this opportunity for us to step in and offer a product.” He expanded further on how the company is thinking strategically, relative to the expansion of the services it is now offering: “Other players try to focus on just trying to build the technology, kind of like Uber and Airbnb. What we’ve tried to do is to act as an underwriter so we need to show credit expertise. I think it gives us a little bit more control over the outcome and it’s a little bit closer to Apple in that it’s more vertically integrated.”Pushing into AsiaThe newly raised funds are earmarked for global expansion, with a particular focus on the Asia-Pacific (APAC) region. This is a strategic move, considering that several jurisdictions in APAC, such as Singapore and Hong Kong, have adopted pro-crypto regulations.“In Asia, you have regulatory clarity, or rather, regulatory support, both coming out of Hong Kong and Singapore in terms of new legislation that’s come through, and you already have a very heavy trading focus over there,” Powell stated.Maple’s product development is ongoing. Earlier this month, the company launched a Treasury Bill Pool that provides accredited investors with access to US Treasury Bills with what it claims is a “risk-free rate” of return, given that the pool generates a yield of 4.67%.