Upbit Seeks Recruits for Program to Foster Digital Asset Investment Culture

Netherlands-based mobile wallet Swoo Pay has joined forces with global financial giant Mastercard to target the Southeast Asian market, offering crypto cashback on everyday purchases. Crypto loyalty tokensThe partnership was announced via a press release published on Cointelegraph earlier this week. Through Swoo's platform, users stand to gain crypto rewards, specifically Swoo Loyalty Tokens, for each contactless payment made via the app using digitized Mastercard cards. The partnership marks yet another step forward in the convergence of traditional financial systems with the burgeoning world of cryptocurrency. It reflects a broader trend among major financial institutions and retailers, who increasingly view cryptocurrency integration as a means to revitalize loyalty programs. Once users accrue “Tokenback” in the form of Swoo Loyalty Tokens, they have the flexibility to either exchange their rewards for popular cryptocurrencies like USDT or BTC within the Swoo app or convert them into fiat currency through partnering services. As Swoo continues to refine its crypto rewards platform, it will incorporate more Web3 features, further enhancing the utility and value of loyalty tokens within its ecosystem.Photo by Markus Winkler on UnsplashTargeting emerging marketsSwoo Pay is targeting emerging markets. Alongside Southeast Asia, that also brings the Middle East region and Africa within the scope of its marketing efforts for this product offering. Emerging markets have long been seen as ideal markets within which to bring about crypto adoption more generally. The significance of this announcement wasn’t lost on Nicki Sanders, chief technology officer (CTO) with tokenized real estate enterprise, Realio. Taking to social media, Sanders cited crypto adoption as one of three main reasons as to why this partnership could be a game-changer.   Sanders feels that the nature of the offering will result in crypto adoption as daily crypto use will be boosted. In turn, that will bring digital currencies into the realm of mainstream acceptability.She also feels that the product offering will be significant in terms of financial inclusion as it’s very accessible to underserved communities. Additionally, Sanders identifies the inherent innovation as being likely to result in mass adoption. “Focusing on Android and Huawei users, Swoo Pay navigates around Google service sanctions, offering a fresh pathway to digital payments,” she claims.This partnership builds upon the success of a previous trial campaign dubbed “Super Tokenback with Mastercard.” During the three-week initiative, users enjoyed 5% Tokenback (crypto cashback) on all Mastercard purchases made through Swoo Pay. The results were positive, with over 17,000 participants conducting upwards of 128,000 transactions. Not only did this drive increase card spend, but it also introduced a wave of new consumers to the concept of crypto-backed rewards. Representatives from Swoo emphasize the seamless integration of crypto into mainstream markets, ensuring compliance with local regulations and simplifying the launch and scalability of marketing campaigns to attract new users. Conversely, officials from Mastercard underscore the company's commitment to expanding the possibilities of digital payment instruments, prioritizing convenience, technological advancement and security. They highlight the role of Swoo Pay in addressing issues with tokenized payments for Android device users, thereby broadening accessibility to these innovative financial solutions.

Conflict Identified as Crypto.com Trading on its Own PlatformTrading practices at Crypto.com, the Singapore-based cryptocurrency exchange, have raised questions about potential conflicts of interest within the digital assets industry.Citing a number of unnamed sources, the Financial Times (FT) made the claim in a report published on Monday.Photo by Pixabay on PexelsConflict of interestIn traditional financial markets, exchanges typically match buyers with sellers at competitive transparent prices, while market making and proprietary trading are conducted by separate private companies. However, US regulators have recently cracked down on similar activities at digital asset exchanges. Binance, the world’s largest crypto exchange, faced 13 charges from the US Securities and Exchange Commission (SEC), including allegations of manipulative trading to inflate trading volume.The presence of internal traders at Crypto.com has not been widely known since the company’s launch in 2016. The FT’s sources claim that Crypto.com executives provided sworn statements to external trading houses denying the company’s involvement in trading activities.Employees were allegedly instructed to deny the existence of an internal market-making operation. In response to inquiries, Crypto.com denied that employees were asked to lie, stating that their internal market maker functioned similarly to third-party market makers, ensuring tight spreads and efficient markets on their platform.The majority of Crypto.com’s revenue reportedly comes from its app for retail traders, where the company acts as the counterparty for transactions and operates as a broker model. The company’s trading team hedges these positions on various venues, including their own exchange, to maintain risk neutrality. Crypto.com emphasized that their exchange provides a level playing field for institutional traders.According to insiders, Crypto.com’s proprietary trading desk engages in trading activities on the company’s exchange and other platforms, solely focused on generating profits rather than facilitating an exchange. The market making desk, on the other hand, aims to enhance liquidity on the platform.Not a revenue sourceCrypto.com defended its practices by stating that comparing trading volumes to competitors is common in the industry. It said that the company’s priority is to continuously improve order book liquidity and reduce spreads, benefiting all participants. The firm told Decrypt that trading is not a source of revenue: “While we do have some market making activity, for example, we have internal market makers for our CFTC-regulated product Up/Downs in the United States.”As a private company, Crypto.com publishes accounts in different countries, but revenue breakdown by business line is not disclosed.Closure of institutional tradingFollowing the SEC’s enforcement actions, earlier this month Crypto.com announced the closure of its exchange for institutional US traders due to limited demand in the current market landscape, effective from June 21.In any marketplace transparency and fairness are crucial. It’s fair to say that there has been some level of sharp practice among some actors in the marketplace while regulators have been lacking in getting up to speed with the emergent sector, and moving to protect consumers. With the major crypto platform failures of 2022 has come renewed interest in resolving these issues. That may make for some short-term difficulty, but in the longer term, it should mean greater protections for market participants so long as a common sense approach is pursued.

SKYPLAY Secures $10M from LDA Capital to Promote Growth of P2E GamingSKYPLAY, a blockchain gaming platform based in South Korea, has announced securing a $10 million commitment from American-based investment group LDA Capital, as stated in a press release. This funding will be utilized to launch additional games and attract new users, thereby accelerating the platform’s growth trajectory.Photo by blurrystock on UnsplashP2E gamesWith an active monthly user base of 300,000, SKYPLAY aims to expand its virtual space and motivate play-to-earn (P2E) gamers to contribute to the excitement within its ecosystem. P2E games enable players to earn cryptocurrency tokens as rewards for activities such as completing tasks and meeting goals.Various genresSKYPLAY is known for offering a diverse range of game genres, ranging from casual games like CoinGrid to strategy games like ClashRow. Users have the opportunity to earn in-game rewards that can be exchanged for SKP, the platform’s governance token. SKP will also serve as a medium of exchange in forthcoming NFT marketplaces. At present, SKP is listed on cryptocurrency exchanges ProBit Global and MEXC, according to CoinMarketCap.Expansion plansSKYPLAY currently provides its services in 170 countries worldwide, catering to a global gaming community. The company is also developing artificial intelligence-based (AI) avatars within a metaverse platform, with the target of exceeding 10 million users by the close of 2024.Anthony Romano, Managing Partner at LDA Capital Ltd, commented on this investment opportunity, stating, “SKYPLAY’s expansive ecosystem offers users a variety entertainment across sports, arts and crafts, appealing to the different preferences amongst the gaming community. This multifaceted approach, along with a forum-oriented community they’ve built is extremely difficult to replicate and gives them a leg up as they publish more games and diversify their entertainment offerings.”SKYPLAY CEO Richard Chang expressed his confidence in the partnership with LDA Capital. He said, “The investment from LDA Capital will serve as a significant driving force for the future growth of SKYPLAY. I am confident that together, we will pioneer the future and become invaluable partners in our journey of growth.”