Checkout.com Partnership Sees Alchemy Pay Extend Global Reach

In the first quarter of this year, South Korea witnessed a significant surge in cryptocurrency trading volume, with transactions worth $456 billion conducted in South Korean won on centralized crypto exchanges, according to data from Kaiko. This surge has propelled the South Korean won to the forefront as the most-used currency for crypto trading, surpassing the U.S. dollar during the same period. Photo by Sesinando on PexelsCrypto over stock marketThe country, amidst this soaring demand for cryptocurrencies, is preparing to implement regulations aimed at safeguarding investors. South Korea's cryptocurrency market, renowned for its activity, briefly outpaced the country's stock market during the recent crypto bull run in March.  The local market is predominantly dominated by five fully licensed exchanges, with Upbit leading the pack, accounting for over 80% of the market share on most days, as highlighted by Kaiko. Other major global exchanges like Crypto.com and Binance are also eyeing entry into the South Korean market, with Crypto.com launching its retail trading platform in the country on April 29 and Binance acquiring a significant stake in Gopax in 2023. Growing regulatory frameworkDespite regulatory efforts to fortify investor protection, including the enactment of the Virtual Asset User Protection Act in July 2023, South Korea continues to work on further regulatory frameworks. The legislation aims to curb illicit activities in the crypto market and mandates safeguards for user funds, including storing over 80% of deposits in cold storage and enrollment in insurance programs to mitigate potential security breaches. Additionally, efforts are underway to standardize crypto token issuance and enhance information disclosure for investors through the development of a second part of the User Protection Act.

Netmarble’s MARBLEX Bolsters Partnership with Bisonai to Elevate MBX EcosystemSouth Korean gaming company Netmarble said today that its blockchain subsidiary, MARBLEX, is reinforcing its strategic partnership with blockchain infrastructure company Bisonai to help bolster the MARBLEX gaming finance (GameFi) ecosystem.Revolutionizing gaming with blockchainNetmarble released the MARBLEX Playground in February of this year, which aims to optimize game enjoyment and benefits for players by incorporating NFTs, GameFi, decentralized finance (DeFi), and more that collectively run on a blockchain ecosystem revolving around its governance token, MBX.Photo by ELLA DON on UnsplashAs a company that specializes in building blockchain products for its clients in a wide range of sectors, including gaming, Web3, NFTs, and DeFi, Bisonai has directly contributed to the development of MARBLEX’s MBX ecosystem. In particular, it played a significant role in building MBX Marketplace — a platform for unrestricted NFT transactions within the ecosystem — which went live in November of last year, as well as MBX Explorer, a token scanning site.Following this venture, Bisonai is planning to provide further technical consultations and solutions for the blockchain infrastructure that will be potentially required within the MARBLEX ecosystem.Advancing transparency and accessibility of MBXMeanwhile, MARBLEX disclosed plans on June 27 to overhaul the token system within the MBX ecosystem. As part of its commitment to improving transparency, it announced that it burned approximately 670 million MBX that have not been designated for use within the ecosystem out of its total supply of one billion MBX.The MBX token also received a landmark whitelist approval in Japan last month, becoming the first token from a Korean blockchain gaming project to do so.

Korean Cafe Attracts Customers with NFTsA South Korean cafe owner has employed non-fungible tokens (NFTs) as an ingenious marketing strategy to attract customers.©Pexels/Leeloo ThefirstNFT holder benefitsIn an interview with Korean crypto news outlet Digital Asset, Yoo Hyun, the entrepreneurial business owner, explained that he was seeking a strong marketing tool to capture the attention of the NFT market. Yoo was interested in seeing if his cafe could remain profitable while also offering substantial benefits to its customers.Since April 2022, Yoo has released a total of 50 Ethereum-based NFTs related to his cafe, Hide Me, Please (HMP), in two separate batches of 25 each. The first set of NFTs grants holders a free cup of coffee or drink daily for life, while the second set offers an extra drink or dessert with each drink purchased.Increased revenueThis unique NFT initiative has led to increased revenue for the cafe. Kim Dae-sung, the CFO of HMP, explained that the cafe’s monthly revenue increased by 15% compared to the same period last year.HMP is currently selling 500 NFTs as a third set and plans to release more depending on demand. Yoo highlighted the importance of an appealing interior design and tempting desserts, as NFT holders visiting for a free coffee may be enticed to purchase a dessert as well.Regular customersYoo asserts that the food and beverage industry hinges on retaining regular customers and believes NFTs can help achieve that objective. HMP aspires to become a community-based platform, and according to Kim, many digital artists are interested in the space that the cafe provides because it enables them to connect with clients. Collaborations often take place, and while the cafe charges for food and drinks, it does not charge for space rental. This approach fosters a positive impression and contributes to a strong brand image.High-quality cafeAt present, about 5% of HMP’s customers hold NFT memberships. Yoo and Kim plan to increase this number to 10% but no higher, as excessive reliance on NFT members could jeopardize the business. They underlined the significance of remaining a high-quality cafe, staying true to the core foundation of their enterprise. As they anticipate the growth of the Web 3.0 ecosystem, Yoo and Kim believe that with continued efforts, HMP will gain even greater value.