Sony Network Invests $3.5M in Startale Labs to Drive Global Web3 Adoption

Banking Difficulties Remain in Hong Kong for Crypto Start-UpsWhile Hong Kong has demonstrated a very clear crypto-friendly stance over the course of the past six months, crypto start-ups are still struggling with banking in the Chinese autonomous territory.Photo by Manson Yim on UnsplashLicensing backlogAll the signs are that Hong Kong is striving to develop itself as a regional hub for crypto and blockchain related business. Encouraged by that stance, against a background of the United States becoming openly hostile to crypto over that very same time frame, applications are streaming in from international firms to be licensed to operate their businesses in the city.In discussion with crypto start-up applicants, CoinDesk has established that the issue extends to firms that have already obtained a license to operate. To compound matters, the Hong Kong regulator, the Securities and Futures Commission (SFC), has a shortage of manpower, with just eight officials currently working on the applications of eighty crypto firms.Speaking to that backlog, Amy Yu, APAC CEO for Swiss crypto financial services company, SEBA Bank, stated: “This probably would have been a different story six or nine months ago.”A known problemIt appears that both the SFC and its regulatory peer, the Hong Kong Monetary Authority (HKMA) were aware of the issue and tried to get out ahead of it. Late last month, both regulators convened a meeting with bank officials and virtual asset service providers (VASPs).The objective was to try to forge a path forward such that banks could amend their approach, enabling greater facilitation and acceptance of crypto businesses such that the banks would be more inclined to approve bank account applications from those fledgling businesses.Arthur Yuen, Deputy CEO of the HKMA addressed the matter in a blog post published to the regulator’s website on April 27. Yuen was clear in calling on the banks to enable banking for VASPs:“With the implementation of the regulatory regime for VA [virtual assets] activities in Hong Kong and the strengthening of supervisory regimes in different jurisdictions according to the international standards, and as the banking industry develops a better understanding of the VA industry over time, we expect that regulated virtual asset service providers (VASPs) will be able to successfully apply for a bank account through a reasonable process.”Banker resistanceElaborating on the matter further, it’s clear that Yuen and his colleagues understand the importance of banking in enabling this nascent business sector such that the broader strategy of a pro-crypto business environment is affected in Hong Kong. “To attract businesses from new markets, it is crucial to have high quality financial services, while enhancing corporate access to bank accounts would be one of the key priorities,”he stated.An attendee at that regulator-organized round-table last month said that “It was more like a wish list from the regulator,” and that “whether the banks fully embrace it is another matter.” The issue remains as a major impediment to the ability of crypto start-up companies to operate, Some are being forced to try and work around the stumbling block, relying instead on overseas banking partners.

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

Bunzz expands Web3 enterprise services in JapanSingapore-based company Bunzz, one of the largest dApp development platforms in the Asian region, has expanded its enterprise service offering to include the introduction of a specialized hackathon service geared towards developers in Japan.Photo by Jezael Melgoza on UnsplashWeb3 hackathon serviceThe new service offering, disclosed by the Singaporean startup via a press release published on Tuesday, follows on from a successful seed funding round that injected $4.5 million into the company. Bunzz is introducing a specialized hackathon service exclusively tailored for developers in Japan.The new service from Bunzz is designed to provide comprehensive support to projects and companies in planning and hosting hackathons, with a keen focus on meeting the unique needs of the Japanese developer community.Bunzz offers a suite of services that includes assistance in creating hackathon concepts, formulating effective marketing strategies for Japanese developers and providing extensive support throughout the entire hackathon process — from logistical arrangements to technical guidance and judging assistance. The hackathon-related service offering includes hackathon planning and design, marketing and promotion and management support.Capitalizing on Japanese Web3 growthThis expansion is not just an arbitrary move. The dApp development platform has taken note of Japan’s strong inclination towards embracing Web3 services. With that, it’s looking to capitalize on that market development.With Japan known for its openness to adopting new technologies, Japanese firms are actively seeking opportunities to integrate Web3 solutions into various facets of their operations. Back in April, the Japanese authorities published a whitepaper on Web3 titled “Web3 for All: The Future of the Digital Economy in Japan.” The objective of that whitepaper was to formulate a roadmap that could lead to the fostering of innovation when it comes to Web3.In September, Japan took a step towards allowing startups to raise capital from venture capital firms using digital assets instead of equity. The nation’s robust interest in decentralized applications and technologies has set the stage for Bunzz’s innovative offering. Added to that, Kenta Akutsu, Bunzz’ Co-Founder and CEO, is Japanese, and that may also have played into the decision to target the Japanese market in this instance.‘Bunzz for Enterprise’Earlier this month, Bunzz launched “Bunzz for Enterprise.” As part of that initiative, Bunzz offers consulting and system development support to companies attempting to enter the Web3 domain. The firm claims to have at its disposal over two hundred smart contract templates, made available to platform users via its Smart Contract Hub.In June, the fledgling Web3 platform launched a developer tool called DeCipher in an effort to assist developers in their approach to smart contract documentation, making that process more streamlined and efficient.Through this latest service offering, Bunzz is attempting to extend a warm invitation to projects and companies eager to tap into the skills and potential of Japanese developers through hackathons. This initiative presents an excellent opportunity for engagement with a community that purports to be deeply invested in Web3 and enthusiastic about exploring new technological frontiers.