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Sony Network Invests $3.5M in Startale Labs to Drive Global Web3 Adoption

Web3 & Enterprise·June 29, 2023, 2:21 AM

Sony Network Communications, a prominent Japanese internet service provider, has made an investment of $3.5 million in Startale Labs, an innovative Web3 company based in Singapore. The primary objective of this collaboration is to establish an infrastructure that will promote the global adoption of Web3 technologies.

Photo by Bastian Riccardi on Unsplash

 

Telecom meets Web3

Sony Network Communications, founded in 1995, offers high-speed fiber-optic broadband services and operates in various sectors of the telecommunications industry. The company is actively involved in advanced technology ventures such as the Internet of Things (IoT) and artificial intelligence (AI). Meanwhile, Startale Labs specializes in the Web3 domain, providing advisory services related to Web3, supporting the creation of layer 1 blockchains and applications, and collaborating with other entities to develop core Web3 functionalities.

As part of this partnership, Jun Watanabe, the President and Representative Director of Sony Network Communications, will join Startale Labs as a director. He expressed his gratitude for the collaboration, emphasizing the deepening ties between Sony and Startale Labs. He highlighted the fruitful joint efforts already underway to advance Web3 technologies. Both companies share the objective of fostering an infrastructure that facilitates global Web3 adoption. Jun Watanabe said this initiative will lead to the emergence of revolutionary Web3 applications.

Sota Watanabe, the CEO of Startale Labs, acknowledged Sony Group’s remarkable achievements across diverse industries such as gaming, entertainment, and financial services. He believes that Sony holds great potential in the Web3 sector, and Startale Labs is well-positioned to contribute its expertise and knowledge to this domain. With this partnership, Sota Watanabe envisions a collaborative effort that will not only foster the global Web3 infrastructure but also drive the creation of valuable and impactful Web3 applications.

 

Sony’s Web3 expansion

Sony Group has been actively exploring opportunities in the Web3 field. Earlier this month, Sony Bank, another affiliate of Sony Group, partnered with Mitsui & Co. Digital Asset Management (MDM) to introduce MDM’s security token service, Alterna, to the Tokyo-based online bank’s customers. Through this collaboration, Sony Bank customers can invest in real-world assets, such as large-scale real estate properties, using security tokens provided by Alterna. This platform opens up investment avenues that were previously inaccessible to retail investors due to high capital requirements. Notably, the minimum investment requirement through Alterna is 100,000 yen.

 

Government support

There’s also been a positive move from the Japanese government for the Web3 and cryptocurrency industry. The Japanese National Tax Agency recently announced the revised corporate taxation rules pertaining to crypto assets. Under the new amendment, companies are exempt from taxes on unrealized gains from cryptocurrencies if the virtual assets were issued by the company and have been continuously held since issuance, or if they have remained subject to certain transfer restrictions since issuance.

Startale Labs CEO Sota Watanabe welcomed this development on his Twitter account, stating that Web3 projects like Astar Network can now conduct business in Japan without moving their operations overseas. Meanwhile, he highlighted the importance of addressing the issue of corporate taxes on tokens issued by third parties in the future. He hoped for continuous engagement in constructive discussions with politicians and government agencies.

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Markets·

May 09, 2025

Binance survey reveals evolving security habits of Asian platform users

Global crypto exchange Binance has carried out a survey which reveals that the security habits of Asian platform users are evolving positively.Photo by Vadim Artyukhin on UnsplashUsers responding to more sophisticated scamsIn a blog post published by the crypto exchange platform on May 6, Binance revealed that it had carried out a survey of nearly 30,000 platform users across Asia. The company’s takeaway following analysis of the survey data is that “scams are evolving — and so are crypto users.” The firm suggested that users are “stepping up their security game,” with exchanges facing growing demand from their users for real-time protection and smarter security tools. Increasing use of 2FAThe exchange platform found that 80.5% of survey respondents now use Binance two-factor authentication (2FA). While the use of 2FA is definitely a move in the right direction, it doesn’t guarantee the safety of a user’s digital assets.  In an article published by Forbes last month Forbes Contributor Davey Winder warned that infostealer malware can compromise 2FA codes in as little as 10 seconds. In June of last year, an OKX user lost $2 million in crypto to a hacker who utilized AI despite the victim having used Google’s 2FA. Double-checking transfersThe survey found that 73.3% of users double-check transfers before sending digital assets. Due to the nature of decentralized cryptocurrency, crypto transactions are not easily reversed and are usually irreversible. That puts a greater responsibility on crypto users to ensure that they are sending funds to the appropriate wallet address. Double-checking transfer addresses is not only necessary due to human error. Malware is also used by hackers to spoof such addresses, tricking the sender into sending the digital assets to their address rather than the one that was originally intended. It emerged in May 2024 that a Bitcoin trader had lost more than $70 million in Bitcoin in an “address poisoning” scam. Binance itself had warned users last September that “clipper malware,” which intercepts clipboard data on a user’s phone or desktop, replacing copied wallet addresses with alternative addresses under the hacker’s control, is increasingly being employed in hacking attempts. While the survey has revealed a positive evolution in the security habits of Asian platform users, there’s still room for further improvement. Just 17.6% of survey respondents utilize address whitelisting, a measure that restricts account user access to a safe list of pre-defined trusted addresses. Only 21.5% of survey respondents use anti-phishing codes as a security mechanism. The objective of phishing is to steal data, install malware on a user’s device or otherwise gain account access. An anti-phishing code aids the user in verifying the authenticity of emails and texts from a specific service. Security remains a major issue within crypto. Last month, hackers employed social engineering tactics to steal $330 million in Bitcoin from an elderly American victim. Exchange platforms themselves continue to struggle to safeguard user funds. Earlier this year, Binance competitor, Dubai-headquartered Bybit, suffered a $1.5 billion hack believed to have been perpetrated by North Korea’s Lazarus Group. Lazarus is also thought to have been behind a $235 million crypto theft at Indian crypto exchange WazirX in July 2024.

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Web3 & Enterprise·

May 23, 2023

Cake DeFi Co-Founder Launches Ordzaar Ordinals Marketplace

Cake DeFi Co-Founder Launches Ordzaar Ordinals MarketplaceU-Zyn Chua, Singaporean Co-Founder and CTO of Singapore-based Cake DeFi, has launched Ordzaar, a Bitcoin Ordinals marketplace.In a social media post on Friday, the marketplace described itself as “a decentralized & trustless marketplace for #Bitcoin Ordinals, bridging the gap between trustlessness and true decentralization.” The Ordinals protocol has been enabled due to the SegWit and Taproot upgrades to the bitcoin protocol. It’s a system for numbering satoshis, the smallest denomination of the Bitcoin cryptocurrency. The protocol assigns each satoshi with a serial number, using that number to track them across transactions.By taking this approach, each individual satoshi becomes unique, allowing additional data to be attached to them in a process called inscription. The project has hit the ground running, with its website online and a step by step guide released, instructing new users in how to buy and sell Ordinals on the marketplace.Releasing a press release to publicize the launch, the project pointed out that “the lack of a fully decentralized Ordinals marketplace [poses] a major challenge”, given a backdrop in which Bitcoin Ordinal inscriptions have surged in popularity over the course of recent weeks. Elaborating on that point, the team stated: “There is a growing need for a reliable and secure platform that allows buyers and sellers to transact in a decentralized manner, giving them complete control over their assets, this is where Ordzaar comes in.”Asia Ordinals marketplace firstOrdzaar represents the first ever Bitcoin Ordinals marketplace based within the Asian region. Alongside U-Zyn Chua, the team behind the project implicates three other seasoned crypto-natives with a wealth of experience in crypto, bitcoin, and blockchain. Cake DeFi colleague Naqib Noor assumes the role of Co-Founder and Development Lead. As well as being Co-Founder, Chua is the project’s Lead Researcher.In an effort to showcase the brand new marketplace, the Ordzaar team sponsored and participated in the Bitcoin Ordinals 2023 conference in Miami late last week, with Chua appearing as a speaker at the event. The Co-Founder told Blockhead that:“Ordinals have proven that Bitcoin is more than just a peer-to-peer payment system and has demonstrated a new, high-value use case for the longest-running cryptocurrency. As the industry continues to build and innovate, Ordinals have the potential to unlock even more value on the Bitcoin blockchain, and will lift the entire crypto ecosystem as a whole.”NFTs took on a life all of their own with a market surge, tripling in value to $250 million in 2020. While that largely Ethereum-based market has cooled somewhat since then, it nonetheless continues to broaden and establish itself. Chua believes that Bitcoin-centric Ordinals can take a large slice of that development. “Along with the explosive adoption seen in the traditional ETH NFT market, we expect to see a similar trajectory in the Ordinals space,” he explained.In a tweet published on Saturday, Crypto journalist and investment team member at Seoul-based crypto venture capital firm #Hashed, Joseph Young, referred to changing dynamics within the NFT space, with relative newcomers Blur and Tensor taking on OpenSea and Magic Eden. Not short on confidence, the Ordinals team responded, stating: “And Ordzaar will be dominating decentralized Ordinals and BRC20 trading.” The overarching crypto space continues its progression at pace, and it will be intriguing to see how Ordinals, together with new marketplaces like Ordzaar, perform as the industry trundles forward.Photo by Dmitry Demidko on Unsplash

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Web3 & Enterprise·

Jan 31, 2024

Latest Champions Arena NFT collection pre-sale sells out in one hour

South Korean Web3 and metaverse game developer OneUniverse announced today that the Champions Mystic Box NFT collection for its Web3 role-playing game (RPG) Champions Arena has sold out in just an hour, according to local news outlet GameTOC on Wednesday (KST), making it the game’s second NFT collection to be completely sold out. Photo by Jack B on UnsplashUnveiling the Champions Mystic BoxA subject of high anticipation among gamers, the Champions Mystic Box includes the game's highest-tiered NFT as well as a new Champion that was revealed for the first time. It also includes an aid with a one-year time limit that was leveraged for driving user response, according to OneUniverse. Prior to the NFT pre-sale, Choi Hwan-jin, the new producer-director (PD) of Champions Arena, held an Ask-Me-Anything (AMA) session with the gaming platform Gala Games to discuss the RPG's updates and improvements, which also contributed to a successful pre-sale. "We are delighted that the first NFT pre-sale after the game’s PD transition sold out so quickly," said Se-jun Go, CEO of OneUniverse. "We will continue to deliver on the game improvement plans we promised our users before the transition and strive to meet their expectations." Diving into the realms of Champions ArenaChampions Arena launched worldwide in August last year and has since then gained popularity for its real-time tactical battles where gamers can collect over 100 adaptable and customizable NFT Champions and various other in-game items. Players can also battle solo or in guilds.  The game is currently available for download on both PC and mobile on the Google Play Store, Apple App Store and Gala Games platform.

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