Academia, Industry Collaborate on Crypto Accounting Research in Korea

Miracle Play and HG Ventures to lead global Web3 e-sports gaming industryWeb3 e-sports tournament platform Miracle Play has forged a partnership with Hangang (HG) Ventures, a venture capital firm committed to accelerating blockchain and Web3 projects, according to an official announcement on Miracle Play’s Medium page on Wednesday (KST). Miracle Play stated that it plans to go global to lead the Web3 e-sports market by leveraging HG Ventures’ global network and vast experience in project acceleration.Photo by ELLA DON on Unsplash“This partnership lays the foundation for us to become a global leader in the Web3 e-sports tournament market. We’re excited to leverage HG Ventures’ experience and global network to conquer the global market together,” said Miracle Play CEO Kim Hyun.Transforming gamingMiracle Play uses smart contract technology to ensure that anyone and everyone can hold various types of gaming tournaments in the form of PC, mobile, console and Web3 games. It is currently in the open beta phase, with a cumulative participation rate of about 30,000 players. Although it is only supported on Polygon as of now, it will eventually be available on a total of nine major networks including Avalanche, XPLA, Solana and more, to facilitate cross-network gaming tournaments that players from all over the world can participate in.The company also recently teamed up with interchain platform HAVAH to build a joint ecosystem.HG Ventures’ endeavorsHG Ventures is one of the largest blockchain VCs in Korea, with a portfolio consisting of multiple Play-to-Earn (P2E), NFT and Game-Fi startups. The company also serves as a bridgehead to help Korean companies go global and overseas companies enter Korea. Notably, the firm recently secured a conditional equity investment worth about KRW 130 billion from Mindfulness Capital Management.“Miracle Play, as a frontrunner in the Web3-based e-sports tournament platform, has immense potential in the global market, grounded in its core values of fairness and transparency. We’re committed to actively supporting their growth and global expansion,” said Sang-Woo Jeong, CEO of HG Ventures.

McDonald’s Enters the Metaverse with McNuggets LandMcDonald’s, the global fast food giant, has ventured into the metaverse realm to commemorate the 40th anniversary of its beloved Chicken McNuggets, with McDonald’s Hong Kong spearheading the immersive experience.McNuggets Land, a virtual world situated within the metaverse platform The Sandbox, now welcomes enthusiastic players to embark on a quirky adventure filled with pixelated McNugget characters like “Coach McNugget” and his trusty sidekick, “Assistant Coach McNugget.” The project team behind The Sandbox laid out the details of the initiative via a blog post published on Medium on Thursday.In this novel virtual landscape, players are tasked with the mission of locating four McDonald’s signs, sparking excitement for the rewards that await. Among the enticing incentives are a shared prize pool of 100,000 SAND (approximately $44,000) and enigmatic “mystery boxes.” SAND is the native token of The Sandbox virtual world.Photo by Jas Rolyn on UnsplashCustomer engagement challengesThe CEO of The Sandbox, Sebastien Borget, expressed enthusiasm for collaborating with global brands like McDonald’s to drive mass adoption of the metaverse. The Sandbox has already witnessed the presence of several prominent brands like Adidas, Atari, and Gucci within its virtual world. Comparatively, it might be challenging for McNuggets Land to carve out a distinctive niche to capture enduring user engagement.Numerous brands have attempted whimsical activations within metaverses over the years, from Snapple’s virtual bodega to Taco Bell’s metaverse wedding. However, the fundamental question arises when virtual food or drink experiences are introduced — what’s the point when you can’t taste or smell in the metaverse?Bear market & regulatory setbacksMoreover, the timing of brands entering the Web3 space may be subject to scrutiny. With venture capital money flowing toward AI and Disney closing its metaverse ventures, the Web3 landscape faces a more challenging environment in 2023. The ongoing crypto winter and Securities and Exchange Commission (SEC) crackdowns have somewhat dampened the allure of these activations, making it imperative for brands like McDonald’s to offer a compelling “why” for their Web3 endeavors.Starbucks has been experimenting with its Web3 loyalty program called “Odyssey,” which ties in seamlessly with its customers’ real-world coffee purchases. This strategic approach aligns virtual rewards and digital collectibles with existing behaviors, giving added value to their regular activities. In doing so, Starbucks fosters a sense of community and gains valuable feedback for future improvements, ensuring a more sustainable and purposeful presence in the Web3 space.Formative developmentWhile McDonald’s McNuggets Land in the metaverse may excite some players with its whimsical charm, the bigger question remains: What value does it truly bring to the participants, and how does it ensure a lasting impact? In a rapidly evolving Web3 landscape, success lies in offering meaningful experiences that align with users’ existing behaviors and aspirations, fostering genuine engagement and community-building.We are still at a stage where consideration of the metaverse in terms of what it is, what it represents, and what experience users can or should glean from it is still formative. It remains to be seen as to the extent to which Mcdonald's will be successful in this instance, but it is encouraging that they’re brave enough to get involved with the innovation.

Mixin Network Suspends Services Amid $200 Million HackOn Monday, Mixin Network, a decentralized peer-to-peer network whose project team is based in Hong Kong, officially confirmed a substantial security breach that resulted in the loss of approximately $200 million in crypto assets from its mainnet.Photo by GuerrillaBuzz on UnsplashSeptember 23 hackThis incident, disclosed via an X (formerly Twitter) post, prompted the immediate suspension of all deposit and withdrawal services on Mixin Network until further notice.The project team outlined that the hack occurred on September 23, exposing vulnerabilities that allowed malicious actors to compromise the database of a third-party cloud service provider. Mixin Network has taken action to address the situation, enlisting the expertise of Singapore-headquartered blockchain security investigator SlowMist and the support of Google to conduct a thorough investigation and formulate a recovery plan.At the time of the breach, Mixin Network’s holdings included $94.48 million in Ether, $23.55 million in Dai, and $23.3 million in Bitcoin, as reported in an independent investigation by PeckShield. The total value of assets affected amounted to $141.32 million.Cyvers, an Israeli Web3 security firm, has also been looking into the matter on Monday. In a social media post, the firm stated:”Our internal investigation has uncovered suspicious funding transactions involving @MixinKernel hacker addresses. Two of hacker addresses received 51 $ETH from 0x1795F0eBDa5A836aE63F28CE546E72de069A8bd2 who was interacted with @HuobiGlobal and @binance.”The firm goes on to call on Binance and its CEO Changpeng Zhao (CZ) and Huobi to help identify the wallet address in question.Halting withdrawalsIn response to the security breach, Mixin Network has temporarily halted all deposits and withdrawals on its platform. These services will only resume once the vulnerabilities have been identified and fully resolved. On X, the project stated:”Deposit and withdrawal services on Mixin Network have been temporarily suspended. After discussion and consensus among all nodes, these services will be reopened once the vulnerabilities are confirmed and fixed. During this period, transfers are not affected.”Details regarding the plans to recover the lost assets for affected users have yet to be announced.Despite initial promises that Mixin Network’s Founder, Feng Xiaodong, would address the incident in a public Mandarin live stream on September 25, links to the live stream were not provided on the official social media channels or the website mixin.network.The incident has garnered criticism on the basis of a lack of decentralization. One commentator stated:”Some of those blockchain protocols are so decentralized that when their cloud database is hacked, coins are also gone.”Ongoing hacksThis security breach on Mixin Network is the latest in a series of high-profile crypto-related incidents. Ethereum Co-Founder Vitalik Buterin recently fell victim to a SIM swap attack, which resulted in the compromise of his X (formerly Twitter) account.In a statement, Buterin revealed that the hackers had successfully executed a SIM swap, a type of attack that targets the victim’s mobile phone number to gain unauthorized access to various online accounts, including social media, banking, and cryptocurrency platforms.The repercussions of the Mixin Network hack underscore the ongoing challenges faced by the crypto industry in ensuring the security and protection of digital assets. As investigations continue, affected users await further developments and the eventual resumption of deposit and withdrawal services.