Mitsui & Co. and Animoca Brands to Drive Web3 Innovation in Japan’s Digital Landscape
Tokyo-based trading and investment company Mitsui & Co. (Mitsui) has announced today a strategic partnership with Hong Kong-based Web3 gaming firm Animoca Brands. This new partnership aims to utilize Mitsui’s extensive business network to foster new ventures that contribute to the distribution and advancement of Web3 technology in Japan. The companies will particularly focus on utilizing blockchain technology to address issues such as wellness and carbon credits.
Mitsui expects this collaboration to strengthen its presence in the blockchain and digital assets space. The goal is to promote the development of a digital society and improve the lives of Mitsui’s customers.

Animoca Brands’ Web3 expertise
Animoca Brands, a well-known company specializing in digital entertainment, blockchain, and gamification, has an impressive portfolio of over 450 Web3 investments. This includes popular non-fungible token (NFT) based online video game Axie Infinity and NFT marketplace OpenSea. Animoca Brands actively promotes digital property rights and the establishment of the open metaverse, a blockchain-based virtual space that ensures permissionless access and user ownership of data.
Mitsui’s blockchain initiative
Mitsui also initiated a blockchain-related project through its affiliate Mitsui & Co. Digital Asset Management (MDM). Just last month, MDM launched Alterna, a security token platform that grants retail investors access to previously inaccessible real-world assets (RWAs), such as large-scale real estate properties and infrastructure. To expand the reach of Alterna, MDM has partnered with Sony Bank, a member of the Sony Financial Group, to introduce the platform to the Tokyo-based online bank’s clients.


