KICA partners with PiLab and CODE for Web3 authentication services

Crypto.com, the Singapore-headquartered cryptocurrency exchange platform, has outlined that it has seen significant growth thanks to high-profile sports sponsorship and advertising. Reaping the rewardsThe company has established advertising partnerships with Formula 1 (F1) motor racing and the Ultimate Fighting Championship (UFC). These lucrative sponsorship deals have propelled the exchange into the spotlight of two massive fan bases, contributing to its expansion. In an interview with Cointelegraph last week, Eric Anziani, president and chief operating officer of Crypto.com, discussed the company's successful advertising campaigns with F1 and the UFC, as well as its naming rights deal for the Crypto.com Arena in downtown Los Angeles. In 2021, what was then the Staples Center was renamed to the Crypto.com Arena in a $700 million naming rights deal. Anziani expressed gratitude for these partnerships, emphasizing the importance of staying top of mind for users in the competitive cryptocurrency market.  That same year, the company signed a multi-year partnership deal with leading French football club Paris Saint-Germain (PSG), rolling out various PSG-related marketing activities since then.Photo by Austin Loveing on UnsplashBrand recognition benefitsMarket surveys conducted by Crypto.com indicate a high level of global awareness and brand recognition among retail cryptocurrency users. The exchange's logo prominently displayed during F1 races and UFC events has helped it reach millions of fans worldwide. ESPN reports an average of 1.11 million viewers per race for the 2023 F1 season in the United States alone, with global viewership exceeding one billion over the entire race calendar. Similarly, the UFC boasts a global audience, with some of its biggest fights attracting millions of pay-per-view viewers. Anziani highlighted the effectiveness of these partnerships in bringing people into the cryptocurrency space.  User base approaching 100 millionThese partnerships have significantly contributed to Crypto.com's growing user base, which is approaching 100 million users in 2024, up from an estimated 80 million in the previous year. Anziani discussed the factors that drive users' choice of exchange platforms, emphasizing the importance of compliance, security, convenient access to cryptocurrency and competitive fees. He noted that different users prioritize different aspects based on their trading preferences and requirements. The firm is not alone in pursuing high-profile sports sponsorship deals. Rival platform OKX has an ongoing sponsorship deal in place with Manchester City Football Club in the English Premier League (EPL). It also has doubled down recently on the sponsorship of F1 racing team McLaren. Other notable partnerships include crypto gambling platform Stake.com’s sponsorship of Sauber F1, crypto exchange platform Kraken’s deal with Williams F1 and BingX’s sleeve sponsorship agreement with Chelsea football club in the EPL. High-profile marketing initiatives are alive and well, although in a much more sober way than in 2022 when six crypto companies featured in Super Bowl advertising in the United States. Kraken’s chief marketing officer, Mayur Gupta, recently stated that the Super Bowl is no longer an effective means of promotion for crypto companies.  

Dunamu, the operator of South Korea’s leading crypto exchange Upbit, announced today that it launched a new crypto price tracking service, Bitcoin-Ethereum Duo Index (Duo Index). The news was reported by the local media outlet Etoday.  The service tracks the two most prominent tokens, Bitcoin and Ethereum, each being the top performer and the runner-up in terms of market capitalization in the crypto asset market. It is a strategy index that equally weights Bitcoin and Ethereum, with their holding ratio updated to 1:1 every month. The weightings of the two cryptocurrencies in the index are subject to an adjustment factor, which is based on their prices. The BTC-ETC Duo Index is currently available on the Upbit Cryptocurrency Index (UBCI) website. Photo by Markus Winkler on UnsplashThe Federal Reserve’s approval of spot Bitcoin ETFs in January has drawn significant attention from many investors, driving up the prices not only of Bitcoin but also Ethereum. Dunamu explained that this heightened interest surrounding Bitcoin and Ethereum is the reason behind its launch of the Duo Index. New tool to boost crypto portfolio’s performance Referencing the Duo Index can help investors estimate their own crypto assets portfolios and boost their performances based on the indicators it offers, including the winning rate of the two coins combined.   The current winning rate of the Duo Index stands at over 58%, which is three percentage points higher than that of the Upbit Market Index (UBMI), which tracks not only Bitcoin and Ethereum but also other altcoins. The high winning rate of the Duo Index demonstrates the bullish sentiment surrounding the two top coins. A Dunamu official stated that the company will continue to keep up with the crypto market trend and further release other strategy indices that would serve the emerging needs of the investors.  

Digital identity and financial network Worldcoin, the cryptocurrency project co-founded by OpenAI CEO Sam Altman, has revealed its expansion into Singapore.Photo by Meriç Dağlı on UnsplashFive Orb-scanning locationsFollowing the successful launch of World ID 2.0 and the open-sourcing of the Worldcoin iris recognition pipeline in mid-December, the project now offers World ID verifications in Singapore through the Orb, its custom hardware device. The product launch in the Southeast Asian city-state comes hot on the heels of Worldcoin pausing its activities in India. According to a blog post published by the project on Wednesday, Singaporeans can now avail themselves of World ID verifications at five locations through the Orb, the iris-scanning device that forms a crucial part of the project's identity verification process. Adding to its presence in Singapore, Tools for Humanity (TFH), a Berlin-headquartered project contributor and the lead developer behind Worldcoin, has become a member of two prestigious startup and tech associations in Singapore: ACCESS and the Singapore Fintech Association (SFA). Through these associations the project’s developers are seeking to further embed Worldcoin within the region's technology ecosystem. Expanding global footprintExpanding its global footprint, World ID verifications are not limited to Singapore alone. The project has also extended its services to Seville and Bilbao in Spain. Moreover, in South America, World ID verifications in Chile have expanded to Concepcion, Curico and Viña del Mar, joining Santiago. Meanwhile, Argentina achieved a notable milestone, setting a national record with over 10,000 verifications in a single day. In Japan, Fukuoka on Kyushu Island now joins new locations in Tokyo for proof of personhood verification via World ID. Earlier in December, Worldcoin introduced World ID 2.0, an upgrade that builds upon its existing "proof of personhood" protocol. This upgrade introduces "Apps, Levels, and a series of core improvements" to the protocol launched earlier in the year. The accompanying apps enable World ID integration with various services, including Reddit, Discord and Shopify. Market challengesIt's worth noting that despite these positive steps being taken to expand the Worldcoin global footprint, the company has faced challenges in certain markets also. It emerged in recent days that it has temporarily halted its services in India, France and Brazil. Despite the temporary pause, World App continues to gain popularity in India, where thousands download the app each week. The Worldcoin Foundation explained that Orb-verified proof of personhood services has been scaled back temporarily as they work on developing a safe and orderly process to meet the increasing demand for World ID in India. Sources close to Worldcoin suggest a relaunch in India is anticipated in 2024. Despite its expansion, Worldcoin has faced criticism since its launch. Reports from August indicated that German regulators had been scrutinizing the project since 2022, while French officials raised concerns about the legality of collecting biometric data. The authorities in Kenya suspended the activities of Worldcoin within the country a few months ago, pending a review by public agencies in respect of security and data protection. Earlier this month, Tiago Sada, head of product for Tools for Humanity, tried to allay privacy concerns on the basis of the product’s anonymity. Sada stated:“You can use it completely anonymously; the only thing you’re doing is proving you’re unique.”