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Korea’s Traditional Customer Rewards Program Embraces NFTs

Web3 & Enterprise·June 07, 2023, 2:46 AM

South Korean tech company SK Planet, the operator of the popular customer rewards program OK Cashbag, made an exciting announcement for points collectors today. In a recent press release, it revealed the launch of its new non-fungible token (NFT) membership program called “Road to Rich.”

Photo by Markus Winkler on Pexels

 

Rewards program meets NFTs

For over two decades, OK Cashbag has been a beloved membership service for Korean consumers. Now, members can embark on a journey through the Road to Rich program, accompanied by a rabbit character NFT. By completing daily quests, participants will earn rewards such as OK Cashbag points. As they progress on their journey, users can even level up their character, with the ultimate goal of reaching level 5. At this pinnacle, users will receive a tradable TEM NFT, offering customized everyday benefits.

 

Decentralized wallet

SK Planet, an affiliate of the South Korean conglomerate SK Group, has also introduced a new decentralized wallet called UPTN Station. Built on the Avalanche subnet, UPTN Station empowers users to store and transfer various digital assets, including NFTs. To enjoy the Road to Rich program, the installation of UPTN Station is required.

 

Gaming and rewards

Notably, the Road to Rich program comprises two gaming episodes to further captivate its users and encourage active participation. Any OK Cashbag member aged 19 or older can partake in the first episode and mint their own rabbit NFT at no cost.

Kim Kyo-soo, the head of SK Planet’s customer experience division, expressed enthusiasm about the NFT program, highlighting its ability to make Web3 experiences second nature for users. Moreover, he mentioned plans for future collaborations with SK Group affiliates and other partners, aiming to provide an extensive range of services.

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Policy & Regulation·

Apr 12, 2023

Official Says Hong Kong Should Invest in Web3 Economy

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Policy & Regulation·

Sep 12, 2025

China funds research on stablecoin risks to financial system

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Policy & Regulation·

Jul 14, 2023

Hong Kong’s Bricks-and-Mortar Crypto Shops Attract Chinese Visitors

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