Korea’s Traditional Customer Rewards Program Embraces NFTs

Busan to Host Blockchain Week in Busan 2023 Next MonthThe South Korean port city of Busan is set to host this year’s Blockchain Week in Busan (BWB) from November 9 to 10 (local time) at the Signiel Busan Hotel. Touting the theme “Target 2026 Blockchain Busan,” local and overseas experts in the field of blockchain and Web3 will come together to discuss the prospects and potential of Busan to become an urban blockchain hub by 2026. The event will be co-hosted by local newspapers Busan Ilbo and Maeil Business Newspaper and jointly organized by entrepreneurship base camp Nonce, contents commerce network JJ Global, and Busan-based media company Bonmedia.Photo by Minku Kang on UnsplashPreparing for the future of blockchain development and financial innovationThe first day of the event will kick off with an opening speech by the city’s mayor Park Heong-joon as well as presentations on Busan’s trajectory for nurturing blockchain development. In addition, Kim Sang-min, the leader of Busan’s initiative to establish its own digital asset exchange, will present the three-year vision for the Target 2026 goal. Various Web3 companies will also gather for the inauguration of the Busan Blockchain Alliance.“BWB 2023 will give us the chance to envision how blockchain technology can change Busan and to visualize how the field will transform in ten years’ time,” Kim commented.A subsequent panel discussion will feature Rory Knight, the Chairman of Oxford Metrica, and Dimitrios Psarrakis, a financial economist who contributed to the EU’s Markets in Crypto-Assets Regulation (MiCA), who will speak on the Korean government’s digital asset regulations.Several professionals including Patrick Yoon, CEO of Crypto.com’s Korea branch, and Kim Ji-yun , CEO of blockchain software firm DSRV, are set to talk about various concepts under the umbrella of bridging blockchain and finance. This includes blockchain-based payment systems, digital IDs, and central bank digital currencies.In particular, loan officers from major investors like the Korea Development Bank, Korea Investment Venture Corporation, and BNK Financial Group will also be in attendance, giving Web3 companies an opportunity to introduce their business models and pitch their ideas for the architectural development of Busan’s urban blockchain infrastructure.Global investment insights and regulatory prospectsInvestment managers from overseas venture capital firms will be at the center of the second day’s events, covering a panel discussion about the global Web3 investment ecosystem and Busan’s integration into it. Caroline Pham, a Commissioner of the US Commodity Futures Trading Commission, is also set to speak with Jin Kang, Head of Legal at blockchain venture capital firm Hashed, on suggestions on crypto regulations for innovation.Meanwhile, Korean representatives of global mainnet projects plan to discuss the role of business directors in the Korean cryptocurrency market.“In pursuit of the vision that we will present at this year’s BWB, Busan is fully dedicated to becoming a global blockchain hub and a leading first mover in the industry by merging finance and blockchain technology,” said Mayor Park.

South Korea is set to allow initial coin offerings (ICOs) next year, easing a ban on crypto fundraising that has been in place since 2017. A draft of the Digital Asset Basic Act, prepared by the Financial Services Commission, would allow domestic sales of digital assets if issuers meet disclosure requirements, the Maeil Business Newspaper reported. The measure is intended to address concerns about tokens that are initially listed on overseas exchanges before becoming available to South Korean investors. The legislation outlines tougher accountability standards for crypto issuers. Projects that provide false information or fail to disclose material details in their whitepapers ahead of an ICO could be held liable for investor losses. Liability would also extend to other parties substantially involved in an offering, including outsourced operators and market makers.Photo by Y K on UnsplashStablecoin issuers need Korean presenceSeparate provisions set out rules for stablecoins, barring tokens issued by entities without a physical presence in South Korea from domestic trading, a restriction that would apply to widely used stablecoins such as USDT and USDC. Issuers would be required to fully back stablecoins with reserves such as cash or government bonds held at banks or financial institutions and would be prohibited from paying interest to users. The proposal reflected the FSC’s position on the second phase of digital asset legislation focused on stablecoin issuers. The issue remains subject to inter-institutional debate, with the Bank of Korea pressing for a bank-led consortium model for stablecoin issuance. The ruling Democratic Party of Korea (DPK) is expected to review a consolidated bill combining proposals from the government and the National Assembly next month, with plans to advance the legislation during the regular parliamentary session in the first quarter of 2026. The FSC’s focus on consumer protection is also reflected in its plans to introduce a Digital Finance Security Act, detailed in a recent report to the presidential office. According to Digital Asset, the proposed legislation would establish rules for traditional financial institutions as well as electronic financial businesses and virtual asset service providers. The move came after a 44.5 billion won ($30 million) hacking incident last month at Upbit, the country’s largest crypto exchange. Existing regulations under the Virtual Asset User Protection Act do not contain provisions specifically covering such cases. Separately, the FSC is working to strengthen its response to emerging forms of financial crime, including transnational offenses and crypto-enabled money laundering. It said measures under consideration included adding state-level criminal organizations to the list of entities barred from financial transactions, improving anti-money-laundering (AML) rules to better align with international standards, and expanding the scope of the travel rule. On the supervisory side, the commission intends to make the Virtual Asset Division a permanent unit after initially establishing it as a temporary body, News1 reported. The Virtual Asset Inspection Division within the Financial Intelligence Unit is also set to become a standing unit. Price declines weigh on exchangesThe stepped-up regulatory focus has coincided with a broader downturn in the crypto market. Bitcoin is trading below $89,000, about 30% below its all-time high of $126,000 set earlier in October. CoinGecko data cited by IT Chosun showed average daily trading volume across South Korean exchanges falling to $2.95 billion in November from $4.41 billion in August, with trading fees accounting for about 98% of exchange revenue. The broader market weakness has also been accompanied by declines in altcoins. South Korean crypto investors attributed the recent drop in altcoin prices to capital flowing into major cryptocurrencies such as Bitcoin and Ethereum. A weekly survey conducted by CoinNess and Cratos showed that 41.7% of the 2,000 respondents cited capital concentration in leading tokens as the primary factor, followed by the growing number of altcoins at 31.6%, their limited practical value at 14.7%, and technical factors such as chart patterns at 12.1%. 

Blockchain Experts Gather at KBW 2023 Side Event to Discuss Future Prospects of South KoreaBlockchain experts from various corners of the industry converged to exchange insights on industrial and technological trends during “Unveiling Prospects in South Korea,” a side event affiliated with Korea Blockchain Week (KBW) 2023. This noteworthy gathering, co-hosted by Sui, Google Cloud, CoinNess, and Bitmain, took place on September 5 at Banyan Tree Club and Spa Seoul.Blockchain compatibility and Web3 adoptionAmong the distinguished speakers at the event, Derik Han, Head of APAC Partnerships at Mysten Labs, the team behind the layer-1 blockchain project SUI, discussed how the SUI project plans to enhance blockchain compatibility through a zero-knowledge (ZK) login feature, similar to single sign-on (SSO). SSO enables users to use a single set of login credentials to gain access to various applications.Han underscored the significance of reducing technical barriers for the widespread adoption of Web3 in our daily lives, and he pointed out that SUI’s ZK login feature would contribute to this goal. Additionally, Han shed light on SUI’s intention to add on-chain features highly favored among Korean gamers.Security tokens and RWAsJo Dong-hyeon, the CEO of Undefined Labs, a developer specializing in on-chain risk rating solutions, emphasized that the Korean decentralized finance (DeFi) market is poised for growth, driven by security tokens and real-world assets (RWAs). He highlighted the significant attention received by the Financial Services Commission’s announcement regarding guidelines for security token offerings (STOs) in February.Jo observed that tokens backed by real-world assets (RWAs) would serve as a bridge between the DeFi space and traditional financial markets, facilitating the development of the former. He also noted that this development would follow the pattern seen in the Korean cryptocurrency market whose liquidity has been supported by young investors.NFT ecosystemsMeanwhile, Kim Min-gu, Head of Web3 Business Development Lab at LG Uplus, a telecom company, expressed their commitment to expanding the Moono NFT ecosystem. This venture, anchored around their octopus character, intends to advance through collaborations with similar NFT projects like Lotte Homeshopping’s pink bear character, Bellygom. Kim highlighted that the company’s primary goal for this year is to make NFTs accessible even to customers who are unfamiliar with cryptocurrencies.Kim further explained that LG Uplus aims to delve into the differences between Web3 NFT communities and their Web2 counterparts. The company’s focus lies in improving the overall usability of its services, without narrowing down its target audience. They are particularly intrigued by the potential of wallets and decentralized applications (dApps) in this pursuit.Banks’ entry into the virtual asset landscapeFollowing this, Leem Min-ho, an analyst at Shinyoung Securities, predicted a strategic expansion by Korean banks, with an emphasis on offering digital asset custody services. This endeavor has been catalyzed by recent developments, including the introduction of security token guidelines in February and the passage of the Virtual Asset User Protection Act in June. These regulatory milestones are gradually shaping a more defined legal framework for virtual assets within South Korea. Leem went on to say that banks, known to favor engaging in business activities within established regulatory boundaries, are poised to concentrate their forthcoming initiatives on approved security tokens, ensuring compliance and adherence to regulatory standards.