Korea’s Traditional Customer Rewards Program Embraces NFTs

Aptos Labs, the developers behind the Aptos layer-1 blockchain, has entered the Japanese market through the acquisition of HashPalette, a blockchain network concerned with the issuance, management and distribution of non-fungible tokens (NFTs). HashPalette informed stakeholders of the development on Oct. through an X post, alongside a press release published on its behalf by Japanese public relations company PR Times. Photo by Tianshu Liu on UnsplashExpanding Asian presenceUp until now, HashPalette has been a wholly owned subsidiary of HashPort, a blockchain-related consulting and infrastructure provider based in Tokyo. This acquisition sees the project transfer to being a wholly owned subsidiary of Aptos Labs. Accordingly, this will mean that applications developed by HashPalette will be migrated onto the Aptos Network. Similarly, the Palette Chain blockchain will migrate over to Aptos. From Aptos Labs’ perspective, the acquisition enables it to expand its blockchain ecosystem in Japan and within Asia more broadly. Aptos Labs Co-Founder Mo Shaikh described the acquisition as an investment in “the talented builders and creators of the region.”  Deal pending approvals, closing conditionsWhile the parties have announced the acquisition, the deal is still subject to required approvals being granted, together with various closing conditions related to the sale being met. Addressing the need to close out the deal, HashPalette tweeted:“HashPort and Aptos Labs will work closely together in the transition and will take great care to ensure that all stakeholders, including PLT and ELF holders, are not disadvantaged by the migration.” The PLT token is HashPalette’s native token. According to the project’s whitepaper, it has utility when it comes to the payment of NFT issuance fees and node management fees relative to the Palette Chain. Additionally, it can be used to pay for NFTs issued on the Palette Chain and for subscription payments related to applications developed on top of the network. The ELF token is a crypto asset utilized within THE LAND ELF Crossing, an NFT farming game which was developed by HashPalette and issued on the Palette Chain. The game is being marketed in Japan with the assistance of Animoca Brands following a partnership earlier this year. The companies have agreed to gradually migrate NFTs which had been issued on Palette Chain, relative to the EXPO2025 digital wallet developed by HashPort, to the Aptos Network. Once that migration has been achieved, it’s envisaged that the Aptos Network will become the only blockchain associated with the EXPO2025 digital wallet. Unresolved Palette Chain issuesFrom the point of view of the development team behind HashPalette, it was outlined in the press release that the move goes beyond a simple financial transaction. It acknowledged that “Palette Chain still has many issues.”  Against that background, the team believes that in order to further accelerate the social implementation of Web3, it has “considered how to make services built on Palette Chain more scalable and usable, and to enable smoother access to the global Web3 market.” That consideration has brought the project team to the conclusion that migrating to the Aptos Network offers the best path forward. At the time of writing, Aptos’ APT token was trading at $8.93, up 12.44% over the course of 24 hours, according to CoinMarketCap data.

Blockchain Tech Enhances Korean Meat Industry’s Trading SystemThe Korean meat industry is leveraging blockchain technology to optimize its meat trading system.©Pexels/mali maederOn Tuesday, the MOOxMOO Foundation, a Korean blockchain-driven supply chain management provider, announced its strategic partnership with meat processing company PMD, according to the Maeil Business Newspaper.Inefficient distributionThe partnership aims to enhance the transparency of the meat trading system and address issues of inefficient intermediary distribution, particularly regarding payments, settlements, and deliveries. This goal will be achieved through the foundation’s meat trading platform MOOxDEAL, which will utilize soulbound tokens (SBTs) to verify identities of supply chain participants.Rising meat demandThe OECD-FAO Agricultural Outlook 2022–2031 stated that in 2021, world meat imports are estimated to have reached 40 million metric tons (Mt), with poultry imports leading the way. Brazil, the European Union and the United States were among the top meat exporting countries, meeting a significant portion of the increased import demand.Meat consumption is projected to grow by 15% by 2031, driven by an expected 11% increase in the global population. Global meat supply is projected to reach 377 Mt by 2031, though growth will not be as rapid as the previous decade.The amount of protein available from poultry, pork, and beef is expected to increase globally by 16%, 17%, and 8%, respectively, by 2031, with poultry being the main contributor to overall meat production growth. The majority of meat production growth is set to occur in developing regions.Costs onto consumersDespite increasing global meat production, the unsuitable distribution structure in Korea may shift costs onto consumers.Through the partnership, the MOOxMOO Foundation looks forward to addressing the inefficiencies of intermediary distribution and benefiting consumers. The foundation also envisions its platform contributing to the Korean meat industry by optimizing both business to business (B2B) and business to consumer (B2C) trading.

Blockchain Solutions Provider Block Odyssey Launches NFT Ticket Service, “MakeDrop”Korean blockchain solutions startup Block Odyssey said Monday it is launching an NFT-based ticket issuance service dubbed “MakeDrop” in an effort to revolutionize ticketing and event services in the era of Web3.Photo by Andrey Metelev on UnsplashLimitations of traditional digital ticketsUntil now, major ticket reservation platforms have made it challenging for event organizers to streamline the ticketing process for events such as corporate or campus gatherings, concerts, festivals, and more.Event organizers have thus had to manually send notifications via text messages and emails, print paper tickets, and directly manage overall ticket sales and distributions. The absence of tools to identify ticket holders from attendees also makes it difficult to accurately determine participation and contribution ratios.Blockchain meets ticketingBut with the rapid advancement of digitized ticket issuance, NFT tickets have been gaining traction as a transparent and secure solution to such challenges. These tickets are verified and stored on a blockchain, setting them apart from traditional forms of digital tickets such as barcodes.About MakeDropBlock Odyssey’s MakeDrop is an open service that allows anyone to easily create, issue, and manage one-of-a-kind NFT tickets with individual ownership rights and transaction history. If secondary ticket transactions occur, all ownership changes can be verified on the blockchain, making it possible to block attempts at fraudulent or repetitive secondary trading.The service is particularly convenient for users, as they can automatically generate a wallet address for storing their NFTs by logging in to social media accounts without having to install a separate cryptocurrency wallet.As for event organizers, they can swiftly issue mobile tickets without using third-party ticket reservation platforms. Ticket invitations are sent to recipients via KakaoTalk, South Korea’s most popular messaging app, making the service more accessible as well. Those who have not received an invitation can still apply for participation if the event is public. Upon acceptance by the organizer, they will receive an approval notification through KakaoTalk, Block Odyssey explained.Participants can then present the NFT ticket’s QR code on the day of an event, and organizers can conduct real-time validation using the QR check feature provided by MakeDrop.Notably, while traditional ticket reservation platforms often do not share ticket holder information with event organizers, MakeDrop allows independent information management for all events. This allows organizers to identify low-engagement or idle members and offer more benefits to loyal participants.As part of its website launch promotion, MakeDrop is currently holding an event to distribute 100,000 free NFT tickets. The company also plans to release a mobile app in the future after incorporating user feedback and enhancing functionalities.