Gate.io Shrugs Off Withdrawal Concerns Amid Multichain Crisis

The Turkish Lira (TRY) has become the third largest fiat currency by volume in the cryptocurrency market, according to a report by Kaiko. This milestone was reached as TRY's share of the crypto market hit an all-time high of 19% in early June. The increase in volume is attributed to the country's economic challenges, notably its high inflation rate, which has surpassed 70%, making the lira one of the most volatile fiat currencies globally.Photo by Afdhallul Ziqri on UnsplashFactors influencing the increaseThe shift in the Turkish lira's position in the crypto market is partly due to increased foreign exchange volatility and currency devaluation, common catalysts for cryptocurrency adoption in developing economies. Additionally, geopolitical factors such as a record number of elections and diverging monetary policies have intensified market fluctuations. This environment has favored cryptocurrencies like Bitcoin, which reached new highs against the lira in recent months. For instance, Bitcoin escalated to 2.3 million TRY in March from 979,000 TRY in October 2023. The recent adjustments in cryptocurrency trading platforms, particularly Binance's delisting of certain fiat trading pairs due to banking issues, have also increased the dominance of TRY in crypto transactions. This series of events underscores the growing interconnection between traditional and digital finance markets, highlighting the increasing role of cryptocurrencies in regions facing economic instability. 

Korean Pharma and Running App Employ NFTs to Promote Fatigue ReliefDaewoong Pharmaceutical recently announced its collaboration with D-Run, an NFT-based running app, to employ non-fungible tokens (NFTs) in marketing a fatigue relief product to millennials and Generation Z.©Pexels/Anna ShvetsUnique NFT IllustrationsFor the project, two unique NFT illustrations have been designed, showcasing a brown bear and a red heart with arms and legs. The bear, named Uri, represents Daewoong’s fatigue relief product UR-Shot, and the heart serves as D-Run’s mascot DZ. In one NFT edition, Uri and DZ are depicted running across a bridge, while the other shows them lying down on a grassy lawn under a tree.Each edition will have 100 NFTs available for purchase on Klip Drops, an NFT marketplace operated by Kakao’s blockchain subsidiary Ground X, from April 26 to May 9. NFT buyers will receive 20 tablets of UR-Shot and D-Run merchandise.Millennial and Gen Z runnersDaewoong’s partnership with D-Run, a platform operated by online media outlet dongA.com, a subsidiary of the nation’s leading newspaper Donga Ilbo, aims to connect with the digital-savvy millennial and Gen Z runners. This collaboration promotes UR-Shot as a healthy energy booster. In November last year, Daewoong introduced NFTs featuring Uri to attract millennials and Gen Z consumers.NFTs as marketing strategyNFTs are tokens that utilize blockchain technology to prove ownership of virtual assets. Due to their scarcity and irreplaceability, NFTs have recently become increasingly influential in the digital art sphere such as paintings and videos. In particular, young consumers often use NFTs as a tool to have fun and express themselves.Park Eun-kyung, the head of the consumer healthcare marketing team at Daewoong, said that this NFT collaboration to reach out to young consumers is the first marketing initiative of its kind in the pharmaceutical industry. Daewoong will continue to keep an eye on the consumption culture of younger generations and conduct various digital marketing programs to alleviate customers’ daily fatigue, she added

NEOPIN Strengthens Japanese Market Strategy for Its Global ExpansionNEOPIN, the global CeDeFi platform of South Korean investment holding company Neowiz Holdings, announced the strengthening of its strategy to enter the Japanese market as part of its global expansion plan.Photo by Aditya Anjagi on UnsplashThree key initiativesTo achieve this goal, NEOPIN has devised three key initiatives. Firstly, it will make investments in Japanese partners and provide support for their entry into other markets such as Korea, the Middle East, and Africa. Secondly, NEOPIN aims to facilitate the entry of its existing partners into Japan. Lastly, the Korean platform plans to collaborate closely with the Finschia Foundation and its members to effectively drive its expansion efforts in Japan.Web3 landscape in JapanSince the Mt. Gox incident in 2014, wherein the major Tokyo-based cryptocurrency exchange went bankrupt due to hacking attacks, Japan has responded by implementing stricter regulations. However, in recent times, the Japanese government has displayed a more positive stance towards Web3 technology, aiming to attain dominance in this sector. Illustrating this commitment, the Web3 project team, operating under the ruling Liberal Democratic Party’s (LDP) Working Group for Digital Society Promotion, released the Web3 White Paper in April. The document underscores Japan’s determination to lead the global market by fostering a business-friendly environment for Web3 innovation.Moreover, Prime Minister Fumio Kishida recently delivered a keynote speech at Japan’s annual Web3 conference, WebX, reaffirming the government’s dedication to establishing a Web3-friendly ecosystem. These initiatives signal Japan’s potential to contribute to the growth of the cryptocurrency and decentralized finance (DeFi) industry.Adaptation to regulationsNEOPIN’s operator Neowiz Partners, formerly known as NEOPLY, became part of the Innovation Programme of the Abu Dhabi Investment Office (ADIO) in the United Arab Emirates (UAE), with an aim to become the world’s first regulated DeFi platform. It is also working with the Abu Dhabi Global Market (ADGM) to develop a DeFi regulatory framework for the Gulf nation. In a similar vein, NEOPIN strives to respond quickly to the changing regulatory landscape in Japan to ensure the Korean CeDeFi protocol firmly establishes its presence in the Japanese market.In addition to providing direct and indirect service offerings in Japan, NEOPIN will also invest in and partner with local Web3 projects. One significant step taken by NEOPIN was its participation in IVS Crypto 2023, a high-profile Web3 startup event held in Kyoto in June. At this event, NEOPIN engaged with various Japanese businesses, initiating important connections. Since then, the Korean platform has been making progress in advancing communication and collaborations with Japanese enterprises.NEOPIN as blockchain validatorCollaboration with the Finschia Foundation will also be strengthened to achieve success in the Japanese market. In July, the blockchain mainnet Finschia launched its governance consortium and revealed its members. Within just four hours of the consortium’s launch, NEOPIN, as a governance member, received more than 1 million delegated votes, maintaining its position at the top spot in terms of voting power ever since. The Finschia mainnet was established by Line Tech Plus, a blockchain subsidiary of Tokyo-based messaging app giant Line Corporation.Serving as validators on various blockchains, including Ethereum, Tron, Cardano, and Cosmos, since 2017, NEOPIN has acquired blockchain and technical expertise. Last month, NEOPIN launched liquid staking products for ETH and KLAY, making it Korea’s first blockchain project to introduce an ETH liquid staking product. Liquid staking is a mechanism that allows users to deposit their cryptocurrencies into a staking pool, where they receive liquidity provider tokens in exchange. By holding these tokens, users can further redeposit them to earn additional yield.In light of this development, NEOPIN CEO Kim Yong-ki emphasized the CeDeFi protocol’s global expansion strategy, establishing its bases in the UAE, Japan, and Indonesia. These locations will serve as hubs for NEOPIN’s expansion efforts in the Middle East and Africa, Northeast Asia, and Southeast Asia. Kim added that NEOPIN will leverage its physical and human resources to achieve notable outcomes in the Japanese market.